--- title: "Reach truck brands: Which are searched most?" description: "Compare the reach truck brands people buy. Share of Search among Crown, Clark, Hyster and Doosan, the reach truck brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/reach-truck-brands" publisher: "Brandwave" --- # Reach truck brands: Which are searched most? Compare the reach truck brands people buy. Share of Search among Crown, Clark, Hyster and Doosan, the reach truck brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Reach truck brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Crown, 68.1% ## Which brand is most popular in search among reach truck brands worldwide? - In September 2026, Crown was the most searched among reach truck brands worldwide, with an estimated 12.1K branded searches and 68.1% estimated Share of Search within this set. - Clark is in 2nd place, 37.7 percentage points behind at 30.4% Share of Search. - Across the 12 months ending September 2026, Crown’s estimated Share of Search among reach truck brands worldwide increased from 63.6% to 68.1%. - Across the 12 months ending September 2026, Clark’s estimated Share of Search among reach truck brands worldwide decreased from 34.8% to 30.4%. - Across the 12 months ending September 2026, Crown’s estimated Share of Search among reach truck brands worldwide peaked at 72.2% in June 2026 and was lowest at 63.5% in February 2026. - Across the 12 months ending September 2026, Clark’s estimated Share of Search among reach truck brands worldwide peaked at 34.8% in October 2025 and was lowest at 26.3% in June 2026. - Across the 12 months ending September 2026, Hyster and Doosan held steady: their estimated Share of Search among reach truck brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Crown vs Clark: compare search popularity](/demand/global-en/compare/clark-vs-crown): 68.1% against 30.4% Share of Search. ## How did search popularity change for reach truck brands worldwide in September 2026? - Estimated monthly branded searches for Doosan worldwide fell 50% over 12 measured months, from 40 to 20 in September 2026. - Estimated monthly branded searches for Clark worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026. - Estimated monthly branded searches for Hyster worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026. - Estimated monthly branded searches for Crown worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Crown | 68.1% | 12.1K | 0.0% | Crown Equipment Corporation | | 2 | Clark | 30.4% | 5.4K | 0.0% | Clark Material Handling Company | | 3 | Hyster | 1.5% | 260 | 0.0% | Hyster-Yale Materials Handling, Inc. | | 4 | Doosan | 0.11% | 20 | -50.0% | Doosan | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Crown | 14.8K | 63.6% | 1 | | Oct 2025 | Clark | 8.1K | 34.8% | 2 | | Oct 2025 | Hyster | 320 | 1.4% | 3 | | Oct 2025 | Doosan | 40 | 0.17% | 4 | | Nov 2025 | Crown | 12.1K | 67.7% | 1 | | Nov 2025 | Clark | 5.4K | 30.2% | 2 | | Nov 2025 | Hyster | 320 | 1.8% | 3 | | Nov 2025 | Doosan | 40 | 0.22% | 4 | | Dec 2025 | Crown | 12.1K | 68% | 1 | | Dec 2025 | Clark | 5.4K | 30.3% | 2 | | Dec 2025 | Hyster | 260 | 1.5% | 3 | | Dec 2025 | Doosan | 40 | 0.22% | 4 | | Jan 2026 | Crown | 14.8K | 63.6% | 1 | | Jan 2026 | Clark | 8.1K | 34.8% | 2 | | Jan 2026 | Hyster | 320 | 1.4% | 3 | | Jan 2026 | Doosan | 40 | 0.17% | 4 | | Feb 2026 | Crown | 12.1K | 63.5% | 1 | | Feb 2026 | Clark | 6.6K | 34.6% | 2 | | Feb 2026 | Hyster | 320 | 1.7% | 3 | | Feb 2026 | Doosan | 40 | 0.21% | 4 | | Mar 2026 | Crown | 14.8K | 68.2% | 1 | | Mar 2026 | Clark | 6.6K | 30.4% | 2 | | Mar 2026 | Hyster | 260 | 1.2% | 3 | | Mar 2026 | Doosan | 50 | 0.23% | 4 | | Apr 2026 | Crown | 14.8K | 68.4% | 1 | | Apr 2026 | Clark | 6.6K | 30.5% | 2 | | Apr 2026 | Hyster | 210 | 0.97% | 3 | | Apr 2026 | Doosan | 30 | 0.14% | 4 | | May 2026 | Crown | 12.1K | 68% | 1 | | May 2026 | Clark | 5.4K | 30.4% | 2 | | May 2026 | Hyster | 260 | 1.5% | 3 | | May 2026 | Doosan | 30 | 0.17% | 4 | | Jun 2026 | Crown | 14.8K | 72.2% | 1 | | Jun 2026 | Clark | 5.4K | 26.3% | 2 | | Jun 2026 | Hyster | 260 | 1.3% | 3 | | Jun 2026 | Doosan | 40 | 0.2% | 4 | | Jul 2026 | Crown | 12.1K | 68% | 1 | | Jul 2026 | Clark | 5.4K | 30.3% | 2 | | Jul 2026 | Hyster | 260 | 1.5% | 3 | | Jul 2026 | Doosan | 40 | 0.22% | 4 | | Aug 2026 | Crown | 12.1K | 68% | 1 | | Aug 2026 | Clark | 5.4K | 30.3% | 2 | | Aug 2026 | Hyster | 260 | 1.5% | 3 | | Aug 2026 | Doosan | 40 | 0.22% | 4 | | Sep 2026 | Crown | 12.1K | 68.1% | 1 | | Sep 2026 | Clark | 5.4K | 30.4% | 2 | | Sep 2026 | Hyster | 260 | 1.5% | 3 | | Sep 2026 | Doosan | 20 | 0.11% | 4 | ## What is being compared - **Clark**: Measured on the search term “clark forklifts”. - **Crown**: Measured on the search term “crown fork lift”. - **Doosan**: Measured on the search term “doosan reach truck”. - **Hyster**: Measured on the search term “hyster 155”. - [Clark](/demand/global-en/brands/clark) - [Crown](/demand/global-en/brands/crown) - [Doosan](/demand/global-en/brands/doosan) - [Hyster](/demand/global-en/brands/hyster) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among reach truck brands worldwide? In September 2026, Crown was the most searched among reach truck brands worldwide, with an estimated 12.1K branded searches and 68.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Reach truck brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/reach-truck-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/reach-truck-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.