---
title: "Razor brands: Which brands are most popular in search?"
description: "Compare brands that offer shaving razors. Share of Search among Dollar Shave Club, Henson Shaving, Harry's, Flamingo and Leaf Shave, the razor brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/razor-brands"
publisher: "Brandwave"
---

# Razor brands: Which brands are most popular in search?

Compare brands that offer shaving razors. Share of Search among Dollar Shave Club, Henson Shaving, Harry's, Flamingo and Leaf Shave, the razor brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Razor brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Dollar Shave Club, 55%

## Which brand is most popular in search among razor brands worldwide?

- In August 2026, Dollar Shave Club was the most searched among razor brands worldwide, with an estimated 123K branded searches and 55% estimated Share of Search within this set.
- Henson Shaving is in 2nd place, 39.7 percentage points behind at 15.2% Share of Search.
- Across the 11 months ending August 2026, Dollar Shave Club’s estimated Share of Search among razor brands worldwide increased from 45.8% to 55%.
- Across the 11 months ending August 2026, Henson Shaving’s estimated Share of Search among razor brands worldwide increased from 13.4% to 15.2%.
- Across the 11 months ending August 2026, Harry's’ estimated Share of Search among razor brands worldwide decreased from 27.4% to 14.3%.
- Across the 11 months ending August 2026, Flamingo’s estimated Share of Search among razor brands worldwide increased from 12.5% to 13.9%.
- Across the 11 months ending August 2026, Leaf Shave’s estimated Share of Search among razor brands worldwide increased from 0.91% to 1.6%.
- Across the 11 months ending August 2026, Dollar Shave Club’s estimated Share of Search among razor brands worldwide peaked at 62.3% in February 2026 and was lowest at 41.7% in December 2025.
- Across the 11 months ending August 2026, Henson Shaving’s estimated Share of Search among razor brands worldwide peaked at 17.9% in December 2025 and was lowest at 12.5% in February 2026.
- Across the 11 months ending August 2026, Harry's’ estimated Share of Search among razor brands worldwide peaked at 30% in December 2025 and was lowest at 12.4% in February 2026.
- Across the 11 months ending August 2026, Flamingo’s estimated Share of Search among razor brands worldwide peaked at 17.6% in May 2026 and was lowest at 9.1% in December 2025.
- Across the 11 months ending August 2026, Leaf Shave’s estimated Share of Search among razor brands worldwide peaked at 2.9% in June 2026 and was lowest at 0.91% in October 2025.
- Across the 11 months ending August 2026, Henson Shaving rose from 3rd to 2nd among razor brands worldwide.
- Across the 11 months ending August 2026, Harry's fell from 2nd to 3rd among razor brands worldwide.

## Compare search popularity between leading brands

- [Dollar Shave Club vs Henson Shaving: compare search popularity](/demand/global-en/compare/dollar-shave-club-vs-henson-shaving): 55% against 15.2% Share of Search.
- [Dollar Shave Club vs Harry's: compare search popularity](/demand/global-en/compare/dollar-shave-club-vs-harrys): 55% against 14.3% Share of Search.
- [Dollar Shave Club vs Flamingo: compare search popularity](/demand/global-en/compare/dollar-shave-club-vs-flamingo-razors): 55% against 13.9% Share of Search.
- [Henson Shaving vs Harry's: compare search popularity](/demand/global-en/compare/harrys-vs-henson-shaving): 15.2% against 14.3% Share of Search.
- [Henson Shaving vs Flamingo: compare search popularity](/demand/global-en/compare/flamingo-razors-vs-henson-shaving): 15.2% against 13.9% Share of Search.
- [Harry's vs Flamingo: compare search popularity](/demand/global-en/compare/flamingo-razors-vs-harrys): 14.3% against 13.9% Share of Search.

## How did search popularity change for razor brands worldwide in August 2026?

- In August 2026, Henson Shaving overtook Flamingo to rank 2nd among razor brands worldwide, at 15.2%.
- In August 2026, Dollar Shave Club gained estimated Share of Search among razor brands worldwide, from 49.5% to 55%.
- In August 2026, Harry's lost estimated Share of Search among razor brands worldwide, from 18.9% to 14.3%.
- In August 2026, Flamingo lost estimated Share of Search among razor brands worldwide, from 15.8% to 13.9%.
- Estimated monthly branded searches for Leaf Shave worldwide rose 91.1% over 11 measured months, from 1.9K to 3.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dollar Shave Club | 55% | 123K | +23.5% | Dollar Shave Club |
| 2 | Henson Shaving | 15.2% | 34.1K | +21.7% | Henson Shaving |
| 3 | Harry's | 14.3% | 32K | -15.8% | Harry’s |
| 4 | Flamingo | 13.9% | 31.1K | -2.5% | Harry’s |
| 5 | Leaf Shave | 1.6% | 3.6K | +1.1% | Leaf Shave |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dollar Shave Club | 95.9K | 45.8% | 1 |
| Oct 2025 | Harry's | 57.4K | 27.4% | 2 |
| Oct 2025 | Henson Shaving | 28K | 13.4% | 3 |
| Oct 2025 | Flamingo | 26.1K | 12.5% | 4 |
| Oct 2025 | Leaf Shave | 1.9K | 0.91% | 5 |
| Nov 2025 | Dollar Shave Club | 116K | 50.2% | 1 |
| Nov 2025 | Harry's | 57.4K | 24.8% | 2 |
| Nov 2025 | Henson Shaving | 34.2K | 14.8% | 3 |
| Nov 2025 | Flamingo | 21.3K | 9.2% | 4 |
| Nov 2025 | Leaf Shave | 2.4K | 1% | 5 |
| Dec 2025 | Dollar Shave Club | 97.1K | 41.7% | 1 |
| Dec 2025 | Harry's | 69.9K | 30% | 2 |
| Dec 2025 | Henson Shaving | 41.6K | 17.9% | 3 |
| Dec 2025 | Flamingo | 21.3K | 9.1% | 4 |
| Dec 2025 | Leaf Shave | 2.9K | 1.3% | 5 |
| Jan 2026 | Dollar Shave Club | 116K | 52.2% | 1 |
| Jan 2026 | Harry's | 47.2K | 21.3% | 2 |
| Jan 2026 | Henson Shaving | 34.1K | 15.4% | 3 |
| Jan 2026 | Flamingo | 22K | 9.9% | 4 |
| Jan 2026 | Leaf Shave | 2.4K | 1.1% | 5 |
| Feb 2026 | Dollar Shave Club | 115K | 62.3% | 1 |
| Feb 2026 | Henson Shaving | 23.1K | 12.5% | 2 |
| Feb 2026 | Harry's | 23K | 12.4% | 3 |
| Feb 2026 | Flamingo | 21.2K | 11.5% | 4 |
| Feb 2026 | Leaf Shave | 2.4K | 1.3% | 5 |
| Mar 2026 | Dollar Shave Club | 95.9K | 54.2% | 1 |
| Mar 2026 | Henson Shaving | 28.1K | 15.9% | 2 |
| Mar 2026 | Flamingo | 26.1K | 14.8% | 3 |
| Mar 2026 | Harry's | 23.8K | 13.5% | 4 |
| Mar 2026 | Leaf Shave | 2.9K | 1.7% | 5 |
| Apr 2026 | Dollar Shave Club | 95K | 54.1% | 1 |
| Apr 2026 | Henson Shaving | 27.9K | 15.9% | 2 |
| Apr 2026 | Flamingo | 26.1K | 14.8% | 3 |
| Apr 2026 | Harry's | 23.8K | 13.5% | 4 |
| Apr 2026 | Leaf Shave | 2.9K | 1.7% | 5 |
| May 2026 | Dollar Shave Club | 95.1K | 52.7% | 1 |
| May 2026 | Flamingo | 31.8K | 17.6% | 2 |
| May 2026 | Henson Shaving | 28.1K | 15.5% | 3 |
| May 2026 | Harry's | 22.7K | 12.6% | 4 |
| May 2026 | Leaf Shave | 2.9K | 1.6% | 5 |
| Jun 2026 | Dollar Shave Club | 96.1K | 50.8% | 1 |
| Jun 2026 | Flamingo | 31.9K | 16.8% | 2 |
| Jun 2026 | Henson Shaving | 28.1K | 14.8% | 3 |
| Jun 2026 | Harry's | 27.9K | 14.7% | 4 |
| Jun 2026 | Leaf Shave | 5.4K | 2.9% | 5 |
| Jul 2026 | Dollar Shave Club | 99.7K | 49.5% | 1 |
| Jul 2026 | Harry's | 38K | 18.9% | 2 |
| Jul 2026 | Flamingo | 31.9K | 15.8% | 3 |
| Jul 2026 | Henson Shaving | 28.1K | 13.9% | 4 |
| Jul 2026 | Leaf Shave | 3.6K | 1.8% | 5 |
| Aug 2026 | Dollar Shave Club | 123K | 55% | 1 |
| Aug 2026 | Henson Shaving | 34.1K | 15.2% | 2 |
| Aug 2026 | Harry's | 32K | 14.3% | 3 |
| Aug 2026 | Flamingo | 31.1K | 13.9% | 4 |
| Aug 2026 | Leaf Shave | 3.6K | 1.6% | 5 |
| Sep 2026 | Dollar Shave Club | — | — | — |
| Sep 2026 | Flamingo | — | — | — |
| Sep 2026 | Harry's | — | — | — |
| Sep 2026 | Henson Shaving | — | — | — |
| Sep 2026 | Leaf Shave | — | — | — |

## What is being compared

- **Dollar Shave Club**: Measured on the search terms “dollar shave club”, “dollar shave club razor”, “dollar shave club razors”, “dollar shave club shaving”, “dollarshaveclub”, “dollarshaveclub com” and “razor dollar shave club”, summed into one figure.
- **Flamingo**: Measured on the search terms “flamingo razor”, “flamingo shaving”, “razor flamingo”, “shaving flamingo” and “shopflamingo com”, summed into one figure.
- **Harry's**: Measured on the search terms “harry's razor”, “harry's shaving” and “harrys com”, summed into one figure.
- **Henson Shaving**: Measured on the search terms “henson shaving”, “henson shaving razor”, “hensonshaving” and “hensonshaving com”, summed into one figure.
- **Leaf Shave**: Measured on the search terms “leaf shave razor” and “leafshave com”, summed into one figure.

- [Dollar Shave Club](/demand/global-en/brands/dollar-shave-club)
- [Flamingo](/demand/global-en/brands/flamingo-razors)
- [Harry's](/demand/global-en/brands/harrys)
- [Henson Shaving](/demand/global-en/brands/henson-shaving)
- [Leaf Shave](/demand/global-en/brands/leaf-shave)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among razor brands worldwide?

In August 2026, Dollar Shave Club was the most searched among razor brands worldwide, with an estimated 123K branded searches and 55% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Razor brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/razor-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/razor-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.