--- title: "Gillette vs Schick: Which is searched more?" description: "Is Gillette or Schick more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Razor blade brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/razor-blade-brands/compare/gillette-vs-schick" publisher: "Brandwave" --- # Gillette vs Schick: Which is searched more? Is Gillette or Schick more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Razor blade brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gillette and Schick - **Competitive set**: Razor blade brands - **Market**: Global - **Month measured**: Sep 2026 - **Gillette Share of Search**: 53.7% - **Schick Share of Search**: 5.8% ## Is Gillette or Schick more popular in search? - In September 2026, Gillette had more branded searches than Schick among razor blade brands worldwide. Gillette had about 766,000 branded searches, while Schick had 83,400. Gillette made up 53.7% of all razor blade brand searches we track, and Schick accounted for 5.8%. - Gillette was ahead of Schick in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gillette’s share of searches among razor blade brands worldwide moved from 54.8% to 53.7%, and its estimated monthly branded searches moved from 786K to 766K. - Across the 12 months ending September 2026, Schick’s share of searches among razor blade brands worldwide moved from 6.2% to 5.8%, and its estimated monthly branded searches moved from 88.7K to 83.4K. ## Top razor blade brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gillette appeared in all five answers. Schick was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gillette was listed before Schick in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gillette | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Feather | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Schick | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Personna | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Wilkinson Sword | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | BIC | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Dollar Shave Club | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about razor blade brands - Asked ChatGPT "Which razor blade brand should I buy?": 1. Gillette, 2. Schick, 3. Personna, 4. Feather - Asked ChatGPT "What are the best razor blade brands?": 1. Gillette, 2. Schick, 3. Feather, 4. Personna, 5. BIC - Asked ChatGPT "What's the best razor blade brand for a close shave?": 1. Gillette, 2. Feather, 3. Schick - Searched Google, AI Overview "razor blade brands": 1. Feather, 2. Wilkinson Sword, 3. Gillette, 4. Schick, 5. BIC, 6. Dollar Shave Club - Searched Google, AI Overview "best razor blades": 1. Feather, 2. Gillette Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for razor blade brands worldwide in September 2026? - In September 2026, Gillette lost share of searches among razor blade brands worldwide, from 54.4% to 53.7%. ## Month by month | Month | Gillette estimated searches | Gillette Share of Search | Gillette rank | Schick estimated searches | Schick Share of Search | Schick rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 786K | 54.8% | 1 | 88.7K | 6.2% | 4 | | Nov 2025 | 816K | 54.9% | 1 | 87.5K | 5.9% | 4 | | Dec 2025 | 835K | 55.8% | 1 | 81.1K | 5.4% | 4 | | Jan 2026 | 755K | 52.1% | 1 | 92.1K | 6.4% | 4 | | Feb 2026 | 648K | 51.4% | 1 | 88.7K | 7% | 4 | | Mar 2026 | 766K | 53.4% | 1 | 93.6K | 6.5% | 3 | | Apr 2026 | 780K | 54.4% | 1 | 82.6K | 5.8% | 4 | | May 2026 | 766K | 56.2% | 1 | 94.4K | 6.9% | 3 | | Jun 2026 | 766K | 54.3% | 1 | 144K | 10.2% | 3 | | Jul 2026 | 802K | 57.8% | 1 | 86.7K | 6.2% | 4 | | Aug 2026 | 822K | 54.4% | 1 | 88.2K | 5.8% | 4 | | Sep 2026 | 766K | 53.7% | 1 | 83.4K | 5.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Gillette’s and Schick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gillette**: Measured on the search terms “gillette”, “gillette labs”, “gillette mach 3” and “gillette razor”, summed into one figure. - **Schick**: Measured on the search terms “schick”, “schick hydro”, “schick hydro 5”, “schick hydro silk” and “schick shaver”, summed into one figure. - [Gillette profile](/demand/global-en/brands/gillette) - [Schick profile](/demand/global-en/brands/schick) - [All razor blade brands worldwide](/demand/global-en/categories/razor-blade-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gillette or Schick more popular in search? In September 2026, Gillette had more branded searches than Schick among razor blade brands worldwide. Gillette had about 766,000 branded searches, while Schick had 83,400. Gillette made up 53.7% of all razor blade brand searches we track, and Schick accounted for 5.8%. ## Cite this page Brandwave. "Gillette vs Schick: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/razor-blade-brands/compare/gillette-vs-schick This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/razor-blade-brands/compare/gillette-vs-schick. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.