--- title: "Ratchet straps brands: Which are searched most?" description: "Compare the ratchet straps brands people buy. Share of Search among Keeper, Rhino USA and Mac's, the ratchet straps brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ratchet-straps-brands" publisher: "Brandwave" --- # Ratchet straps brands: Which are searched most? Compare the ratchet straps brands people buy. Share of Search among Keeper, Rhino USA and Mac's, the ratchet straps brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Ratchet straps brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Keeper, 62.3% ## Which brand is most popular in search among ratchet straps brands worldwide? - In September 2026, Keeper was the most searched among ratchet straps brands worldwide, with an estimated 27.1K branded searches and 62.3% estimated Share of Search within this set. - Rhino USA is in 2nd place, 28.3 percentage points behind at 34% Share of Search. - Across the 12 months ending September 2026, Keeper’s estimated Share of Search among ratchet straps brands worldwide decreased from 66.5% to 62.3%. - Across the 12 months ending September 2026, Rhino USA’s estimated Share of Search among ratchet straps brands worldwide increased from 29.7% to 34%. - Across the 12 months ending September 2026, Keeper’s estimated Share of Search among ratchet straps brands worldwide peaked at 67.3% in July 2026 and was lowest at 38.7% in November 2025. - Across the 12 months ending September 2026, Rhino USA’s estimated Share of Search among ratchet straps brands worldwide peaked at 58.3% in December 2025 and was lowest at 29.7% in October 2025. - Across the 12 months ending September 2026, Mac's’ estimated Share of Search among ratchet straps brands worldwide peaked at 3.8% in October 2025 and was lowest at 2.6% in June 2026. - Across the 12 months ending September 2026, Mac's held steady: its estimated Share of Search among ratchet straps brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Keeper vs Rhino USA: compare search popularity](/demand/global-en/compare/keeper-vs-rhino-usa): 62.3% against 34% Share of Search. - [Keeper vs Mac's: compare search popularity](/demand/global-en/compare/keeper-vs-macs): 62.3% against 3.7% Share of Search. - [Rhino USA vs Mac's: compare search popularity](/demand/global-en/compare/macs-vs-rhino-usa): 34% against 3.7% Share of Search. ## How did search popularity change for ratchet straps brands worldwide in September 2026? - Estimated monthly branded searches for Keeper worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. - Estimated monthly branded searches for Mac's worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Keeper | 62.3% | 27.1K | 0.0% | Keeper | | 2 | Rhino USA | 34% | 14.8K | 0.0% | Rhino USA | | 3 | Mac's | 3.7% | 1.6K | 0.0% | Lion | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Keeper | 33.1K | 66.5% | 1 | | Oct 2025 | Rhino USA | 14.8K | 29.7% | 2 | | Oct 2025 | Mac's | 1.9K | 3.8% | 3 | | Nov 2025 | Rhino USA | 40.5K | 57.9% | 1 | | Nov 2025 | Keeper | 27.1K | 38.7% | 2 | | Nov 2025 | Mac's | 2.4K | 3.4% | 3 | | Dec 2025 | Rhino USA | 40.5K | 58.3% | 1 | | Dec 2025 | Keeper | 27.1K | 39% | 2 | | Dec 2025 | Mac's | 1.9K | 2.7% | 3 | | Jan 2026 | Keeper | 33.1K | 57.9% | 1 | | Jan 2026 | Rhino USA | 22.2K | 38.8% | 2 | | Jan 2026 | Mac's | 1.9K | 3.3% | 3 | | Feb 2026 | Keeper | 27.1K | 62.3% | 1 | | Feb 2026 | Rhino USA | 14.8K | 34% | 2 | | Feb 2026 | Mac's | 1.6K | 3.7% | 3 | | Mar 2026 | Keeper | 33.1K | 62.7% | 1 | | Mar 2026 | Rhino USA | 18.1K | 34.3% | 2 | | Mar 2026 | Mac's | 1.6K | 3% | 3 | | Apr 2026 | Keeper | 33.1K | 62.7% | 1 | | Apr 2026 | Rhino USA | 18.1K | 34.3% | 2 | | Apr 2026 | Mac's | 1.6K | 3% | 3 | | May 2026 | Keeper | 27.1K | 57.9% | 1 | | May 2026 | Rhino USA | 18.1K | 38.7% | 2 | | May 2026 | Mac's | 1.6K | 3.4% | 3 | | Jun 2026 | Keeper | 27.1K | 53.6% | 1 | | Jun 2026 | Rhino USA | 22.2K | 43.9% | 2 | | Jun 2026 | Mac's | 1.3K | 2.6% | 3 | | Jul 2026 | Keeper | 33.1K | 67.3% | 1 | | Jul 2026 | Rhino USA | 14.8K | 30.1% | 2 | | Jul 2026 | Mac's | 1.3K | 2.6% | 3 | | Aug 2026 | Keeper | 27.1K | 62.3% | 1 | | Aug 2026 | Rhino USA | 14.8K | 34% | 2 | | Aug 2026 | Mac's | 1.6K | 3.7% | 3 | | Sep 2026 | Keeper | 27.1K | 62.3% | 1 | | Sep 2026 | Rhino USA | 14.8K | 34% | 2 | | Sep 2026 | Mac's | 1.6K | 3.7% | 3 | ## What is being compared - **Keeper**: Measured on the search term “keeper security”. - **Mac's**: Measured on the search term “mac s”. - **Rhino USA**: Measured on the search term “rhino usa”. - [Keeper](/demand/global-en/brands/keeper) - [Mac's](/demand/global-en/brands/macs) - [Rhino USA](/demand/global-en/brands/rhino-usa) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among ratchet straps brands worldwide? In September 2026, Keeper was the most searched among ratchet straps brands worldwide, with an estimated 27.1K branded searches and 62.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Ratchet straps brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/ratchet-straps-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ratchet-straps-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.