--- title: "Rank tracker brands: Which are searched most?" description: "Compare the rank tracker brands people buy. Share of Search among Ahrefs, Moz and Nightwatch, the rank tracker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/rank-tracker-brands" publisher: "Brandwave" --- # Rank tracker brands: Which are searched most? Compare the rank tracker brands people buy. Share of Search among Ahrefs, Moz and Nightwatch, the rank tracker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Rank tracker brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Ahrefs, 76.1% ## Which brand is most popular in search among rank tracker brands worldwide? - In September 2026, Ahrefs was the most searched among rank tracker brands worldwide, with an estimated 351K branded searches and 76.1% estimated Share of Search within this set. - Moz is in 2nd place, 52.2 percentage points behind at 23.9% Share of Search. - Across the 12 months ending September 2026, Ahrefs’ estimated Share of Search among rank tracker brands worldwide decreased from 78.4% to 76.1%. - Across the 12 months ending September 2026, Moz’s estimated Share of Search among rank tracker brands worldwide increased from 21.2% to 23.9%. - Across the 12 months ending September 2026, Ahrefs’ estimated Share of Search among rank tracker brands worldwide peaked at 79.5% in March 2026 and was lowest at 67.1% in December 2025. - Across the 12 months ending September 2026, Moz’s estimated Share of Search among rank tracker brands worldwide peaked at 32.5% in December 2025 and was lowest at 20.4% in March 2026. - Across the 12 months ending September 2026, Nightwatch held steady: its estimated Share of Search among rank tracker brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Ahrefs vs Moz: compare search popularity](/demand/global-en/compare/ahrefs-vs-moz): 76.1% against 23.9% Share of Search. ## How did search popularity change for rank tracker brands worldwide in September 2026? - In September 2026, Ahrefs gained estimated Share of Search among rank tracker brands worldwide, from 74.3% to 76.1%. - In September 2026, Moz lost estimated Share of Search among rank tracker brands worldwide, from 25.6% to 23.9%. - Estimated monthly branded searches for Nightwatch worldwide fell 88.5% over 12 measured months, from 2.6K to 300 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ahrefs | 76.1% | 351K | -10.5% | Ahrefs | | 2 | Moz | 23.9% | 110K | -18.5% | Moz | | 3 | Nightwatch | 0.07% | 300 | -18.9% | Nightwatch | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ahrefs | 500K | 78.4% | 1 | | Oct 2025 | Moz | 135K | 21.2% | 2 | | Oct 2025 | Nightwatch | 2.6K | 0.41% | 3 | | Nov 2025 | Ahrefs | 409K | 74.8% | 1 | | Nov 2025 | Moz | 135K | 24.7% | 2 | | Nov 2025 | Nightwatch | 2.6K | 0.48% | 3 | | Dec 2025 | Ahrefs | 279K | 67.1% | 1 | | Dec 2025 | Moz | 135K | 32.5% | 2 | | Dec 2025 | Nightwatch | 1.7K | 0.41% | 3 | | Jan 2026 | Ahrefs | 418K | 75.4% | 1 | | Jan 2026 | Moz | 135K | 24.4% | 2 | | Jan 2026 | Nightwatch | 1.4K | 0.25% | 3 | | Feb 2026 | Ahrefs | 418K | 79% | 1 | | Feb 2026 | Moz | 110K | 20.8% | 2 | | Feb 2026 | Nightwatch | 740 | 0.14% | 3 | | Mar 2026 | Ahrefs | 429K | 79.5% | 1 | | Mar 2026 | Moz | 110K | 20.4% | 2 | | Mar 2026 | Nightwatch | 800 | 0.15% | 3 | | Apr 2026 | Ahrefs | 478K | 77.9% | 1 | | Apr 2026 | Moz | 135K | 22% | 2 | | Apr 2026 | Nightwatch | 490 | 0.08% | 3 | | May 2026 | Ahrefs | 478K | 77.9% | 1 | | May 2026 | Moz | 135K | 22% | 2 | | May 2026 | Nightwatch | 430 | 0.07% | 3 | | Jun 2026 | Ahrefs | 411K | 75.2% | 1 | | Jun 2026 | Moz | 135K | 24.7% | 2 | | Jun 2026 | Nightwatch | 350 | 0.06% | 3 | | Jul 2026 | Ahrefs | 502K | 78.8% | 1 | | Jul 2026 | Moz | 135K | 21.2% | 2 | | Jul 2026 | Nightwatch | 430 | 0.07% | 3 | | Aug 2026 | Ahrefs | 392K | 74.3% | 1 | | Aug 2026 | Moz | 135K | 25.6% | 2 | | Aug 2026 | Nightwatch | 370 | 0.07% | 3 | | Sep 2026 | Ahrefs | 351K | 76.1% | 1 | | Sep 2026 | Moz | 110K | 23.9% | 2 | | Sep 2026 | Nightwatch | 300 | 0.07% | 3 | ## What is being compared - **Ahrefs**: Measured on the search terms “ahrefs” and “ahrefs backlink checker”, summed into one figure. - **Moz**: Measured on the search term “moz”. - **Nightwatch**: Measured on the search terms “nightwatch rank tracker” and “nightwatch seo”, summed into one figure. - [Ahrefs](/demand/global-en/brands/ahrefs) - [Moz](/demand/global-en/brands/moz) - [Nightwatch](/demand/global-en/brands/nightwatch) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among rank tracker brands worldwide? In September 2026, Ahrefs was the most searched among rank tracker brands worldwide, with an estimated 351K branded searches and 76.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Rank tracker brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/rank-tracker-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/rank-tracker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.