---
title: "TP-Link vs Ubiquiti: Which is searched more?"
description: "Which is more popular in search, TP-Link or Ubiquiti? Compare estimated monthly branded-search demand and Share of Search inside the Range extender brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/range-extender-brands/compare/tp-link-vs-ubiquiti"
publisher: "Brandwave"
---

# TP-Link vs Ubiquiti: Which is searched more?

Which is more popular in search, TP-Link or Ubiquiti? Compare estimated monthly branded-search demand and Share of Search inside the Range extender brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: TP-Link and Ubiquiti
- **Competitive set**: Range extender brands
- **Market**: Global
- **Month measured**: Sep 2026
- **TP-Link Share of Search**: 15.4%
- **Ubiquiti Share of Search**: 48.5%

## Which is more popular in search, TP-Link or Ubiquiti?

- In September 2026, Ubiquiti had more branded searches than TP-Link among range extender brands worldwide. Ubiquiti was estimated to have 450K branded searches compared to TP-Link’s 143K, and held a 48.5% Share of Search versus TP-Link’s 15.4%.
- Ubiquiti was ahead of TP-Link in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, TP-Link’s estimated Share of Search among range extender brands worldwide moved from 13.5% to 15.4%, and its estimated monthly branded searches moved from 151K to 143K.
- Across the 12 months ending September 2026, Ubiquiti’s estimated Share of Search among range extender brands worldwide moved from 49.4% to 48.5%, and its estimated monthly branded searches moved from 550K to 450K.

## How did search popularity change for range extender brands worldwide in September 2026?

- In September 2026, TP-Link lost estimated Share of Search among range extender brands worldwide, from 16.1% to 15.4%.
- Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

## Month by month

| Month | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank | Ubiquiti estimated searches | Ubiquiti Share of Search | Ubiquiti rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 151K | 13.5% | 4 | 550K | 49.4% | 1 |
| Nov 2025 | 151K | 13.5% | 4 | 550K | 49.4% | 1 |
| Dec 2025 | 151K | 13.5% | 4 | 550K | 49.4% | 1 |
| Jan 2026 | 151K | 13.5% | 4 | 550K | 49.4% | 1 |
| Feb 2026 | 131K | 14.3% | 4 | 450K | 49% | 1 |
| Mar 2026 | 151K | 13.6% | 4 | 550K | 49.6% | 1 |
| Apr 2026 | 131K | 14.3% | 4 | 450K | 49% | 1 |
| May 2026 | 143K | 15.4% | 2 | 450K | 48.4% | 1 |
| Jun 2026 | 143K | 15.4% | 2 | 450K | 48.4% | 1 |
| Jul 2026 | 151K | 16% | 2 | 450K | 48% | 1 |
| Aug 2026 | 151K | 16.1% | 2 | 450K | 48.1% | 1 |
| Sep 2026 | 143K | 15.4% | 2 | 450K | 48.5% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using TP-Link’s and Ubiquiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **TP-Link**: Measured on the search terms “router tp-link” and “tp link deco”, summed into one figure.
- **Ubiquiti**: Measured on the search term “ubiquiti”.

- [TP-Link profile](/demand/global-en/brands/tp-link)
- [Ubiquiti profile](/demand/global-en/brands/ubiquiti)
- [All range extender brands worldwide](/demand/global-en/categories/range-extender-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, TP-Link or Ubiquiti?

In September 2026, Ubiquiti had more branded searches than TP-Link among range extender brands worldwide. Ubiquiti was estimated to have 450K branded searches compared to TP-Link’s 143K, and held a 48.5% Share of Search versus TP-Link’s 15.4%.

## Cite this page

Brandwave. "TP-Link vs Ubiquiti: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/range-extender-brands/compare/tp-link-vs-ubiquiti

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/range-extender-brands/compare/tp-link-vs-ubiquiti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.