---
title: "D-Link vs TP-Link: Which is searched more?"
description: "Which is more popular in search, D-Link or TP-Link? Compare estimated monthly branded-search demand and Share of Search inside the Range extender brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/range-extender-brands/compare/d-link-vs-tp-link"
publisher: "Brandwave"
---

# D-Link vs TP-Link: Which is searched more?

Which is more popular in search, D-Link or TP-Link? Compare estimated monthly branded-search demand and Share of Search inside the Range extender brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: D-Link and TP-Link
- **Competitive set**: Range extender brands
- **Market**: Global
- **Month measured**: Sep 2026
- **D-Link Share of Search**: 14.6%
- **TP-Link Share of Search**: 15.4%

## Which is more popular in search, D-Link or TP-Link?

- In September 2026, TP-Link had more branded searches than D-Link among range extender brands worldwide. TP-Link was estimated to have 143K branded searches compared to D-Link’s 135K, and held a 15.4% Share of Search versus D-Link’s 14.6%.
- The lead changed hands once in the 12 months ending September 2026: TP-Link took it in May 2026.
- Across the 12 months ending September 2026, D-Link’s estimated Share of Search among range extender brands worldwide moved from 14.8% to 14.6%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, TP-Link’s estimated Share of Search among range extender brands worldwide moved from 13.5% to 15.4%, and its estimated monthly branded searches moved from 151K to 143K.

## How did search popularity change for range extender brands worldwide in September 2026?

- In September 2026, TP-Link lost estimated Share of Search among range extender brands worldwide, from 16.1% to 15.4%.
- Estimated monthly branded searches for D-Link worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

## Month by month

| Month | D-Link estimated searches | D-Link Share of Search | D-Link rank | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 14.8% | 2 | 151K | 13.5% | 4 |
| Nov 2025 | 165K | 14.8% | 2 | 151K | 13.5% | 4 |
| Dec 2025 | 165K | 14.8% | 2 | 151K | 13.5% | 4 |
| Jan 2026 | 165K | 14.8% | 2 | 151K | 13.5% | 4 |
| Feb 2026 | 135K | 14.7% | 2 | 131K | 14.3% | 4 |
| Mar 2026 | 165K | 14.9% | 2 | 151K | 13.6% | 4 |
| Apr 2026 | 135K | 14.7% | 2 | 131K | 14.3% | 4 |
| May 2026 | 135K | 14.5% | 3 | 143K | 15.4% | 2 |
| Jun 2026 | 135K | 14.5% | 3 | 143K | 15.4% | 2 |
| Jul 2026 | 135K | 14.4% | 3 | 151K | 16% | 2 |
| Aug 2026 | 135K | 14.4% | 3 | 151K | 16.1% | 2 |
| Sep 2026 | 135K | 14.6% | 3 | 143K | 15.4% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using D-Link’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **D-Link**: Measured on the search term “dlink”.
- **TP-Link**: Measured on the search terms “router tp-link” and “tp link deco”, summed into one figure.

- [D-Link profile](/demand/global-en/brands/d-link)
- [TP-Link profile](/demand/global-en/brands/tp-link)
- [All range extender brands worldwide](/demand/global-en/categories/range-extender-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, D-Link or TP-Link?

In September 2026, TP-Link had more branded searches than D-Link among range extender brands worldwide. TP-Link was estimated to have 143K branded searches compared to D-Link’s 135K, and held a 15.4% Share of Search versus D-Link’s 14.6%.

## Cite this page

Brandwave. "D-Link vs TP-Link: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/range-extender-brands/compare/d-link-vs-tp-link

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/range-extender-brands/compare/d-link-vs-tp-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.