---
title: "Kathmandu vs The North Face: Which is more popular by branded search?"
description: "Which is more popular in search, Kathmandu or The North Face? Compare estimated monthly branded-search demand and Share of Search inside the Rain jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/rain-jacket-brands/compare/kathmandu-vs-the-north-face"
publisher: "Brandwave"
---

# Kathmandu vs The North Face: Which is more popular by branded search?

Which is more popular in search, Kathmandu or The North Face? Compare estimated monthly branded-search demand and Share of Search inside the Rain jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kathmandu and The North Face
- **Competitive set**: Rain jacket brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Kathmandu Share of Search**: 11.1%
- **The North Face Share of Search**: 24.8%

## Which is more popular in search, Kathmandu or The North Face?

- In August 2026, The North Face had more branded searches than Kathmandu among rain jacket brands worldwide. The North Face was estimated to have 1.8M branded searches compared to Kathmandu’s 823K, and held a 24.8% Share of Search versus Kathmandu’s 11.1%.
- The North Face was ahead of Kathmandu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among rain jacket brands worldwide moved from 6.1% to 11.1%, and its estimated monthly branded searches moved from 673K to 823K.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among rain jacket brands worldwide moved from 30.5% to 24.8%, and its estimated monthly branded searches moved from 3.4M to 1.8M.

## How did search popularity change for rain jacket brands worldwide in August 2026?

- In August 2026, Arc'teryx overtook The North Face to rank 2nd among rain jacket brands worldwide, at 24.8%.
- In August 2026, The North Face lost estimated Share of Search among rain jacket brands worldwide, from 25.8% to 24.8%.
- Estimated monthly branded searches for Kathmandu worldwide rose 22.3% over 11 measured months, from 673K to 823K in August 2026.

## Month by month

| Month | Kathmandu estimated searches | Kathmandu Share of Search | Kathmandu rank | The North Face estimated searches | The North Face Share of Search | The North Face rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 6.1% | 4 | 3.4M | 30.5% | 2 |
| Nov 2025 | 823K | 5.4% | 4 | 5M | 33.1% | 2 |
| Dec 2025 | 823K | 6.2% | 4 | 4.1M | 30.8% | 3 |
| Jan 2026 | 673K | 5.4% | 4 | 4.1M | 33.1% | 2 |
| Feb 2026 | 550K | 6.1% | 4 | 2.7M | 30.4% | 2 |
| Mar 2026 | 823K | 9.8% | 4 | 2.2M | 26.6% | 2 |
| Apr 2026 | 823K | 12.2% | 4 | 1.5M | 22.2% | 3 |
| May 2026 | 823K | 11.6% | 4 | 1.8M | 25.8% | 2 |
| Jun 2026 | 1M | 14.3% | 4 | 1.5M | 21.5% | 3 |
| Jul 2026 | 823K | 11.6% | 4 | 1.8M | 25.8% | 2 |
| Aug 2026 | 823K | 11.1% | 4 | 1.8M | 24.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kathmandu’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kathmandu**: Measured on the search term “kathmandu”.
- **The North Face**: Measured on the search term “the north face”.

- [Kathmandu profile](/demand/global-en/brands/kathmandu)
- [The North Face profile](/demand/global-en/brands/the-north-face)
- [All rain jacket brands worldwide](/demand/global-en/categories/rain-jacket-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kathmandu or The North Face?

In August 2026, The North Face had more branded searches than Kathmandu among rain jacket brands worldwide. The North Face was estimated to have 1.8M branded searches compared to Kathmandu’s 823K, and held a 24.8% Share of Search versus Kathmandu’s 11.1%.

## Cite this page

Brandwave. "Kathmandu vs The North Face: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/rain-jacket-brands/compare/kathmandu-vs-the-north-face

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/rain-jacket-brands/compare/kathmandu-vs-the-north-face. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.