--- title: "Arc'teryx vs Kathmandu: Which is searched more?" description: "Is Arc'teryx or Kathmandu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rain jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/rain-jacket-brands/compare/arcteryx-vs-kathmandu" publisher: "Brandwave" --- # Arc'teryx vs Kathmandu: Which is searched more? Is Arc'teryx or Kathmandu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rain jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arc'teryx and Kathmandu - **Competitive set**: Rain jacket brands - **Market**: Global - **Month measured**: Sep 2026 - **Arc'teryx Share of Search**: 22.8% - **Kathmandu Share of Search**: 5.6% ## Is Arc'teryx or Kathmandu more popular in search? - In September 2026, Arc'teryx had more branded searches than Kathmandu among rain jacket brands worldwide. Arc'teryx had about 2.2 million branded searches, while Kathmandu had 550,000. Arc'teryx made up 22.8% of all rain jacket brand searches we track, and Kathmandu accounted for 5.6%. - Arc'teryx was ahead of Kathmandu in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Arc'teryx’s share of searches among rain jacket brands worldwide moved from 19% to 22.8%, and its estimated monthly branded searches moved from 2.7M to 2.2M. - Across the 12 months ending September 2026, Kathmandu’s share of searches among rain jacket brands worldwide moved from 4.7% to 5.6%, and its estimated monthly branded searches moved from 673K to 550K. ## Top rain jacket brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Arc'teryx was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kathmandu did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Patagonia | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Arc'teryx | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Outdoor Research | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | The North Face | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Kathmandu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Macpac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about rain jacket brands - Asked ChatGPT "Which rain jacket brand should I buy?": 1. Patagonia, 2. Outdoor Research, 3. Arc'teryx - Asked ChatGPT "What are the best rain jacket brands?": 1. Patagonia, 2. Arc'teryx, 3. Outdoor Research, 4. The North Face - Asked ChatGPT "What's the best rain jacket brand for wet weather?": 1. Patagonia, 2. Arc'teryx, 3. Outdoor Research - Searched Google, AI Overview "best rain jacket": 1. Patagonia, 2. Arc'teryx - Searched Google, AI Overview "waterproof jacket": 1. The North Face Not named in any answer: Kathmandu and Macpac. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for rain jacket brands worldwide in September 2026? - In September 2026, Arc'teryx gained share of searches among rain jacket brands worldwide, from 19.7% to 22.8%. - In September 2026, Kathmandu lost share of searches among rain jacket brands worldwide, from 8.9% to 5.6%. ## Month by month | Month | Arc'teryx estimated searches | Arc'teryx Share of Search | Arc'teryx rank | Kathmandu estimated searches | Kathmandu Share of Search | Kathmandu rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7M | 19% | 3 | 673K | 4.7% | 4 | | Nov 2025 | 4.1M | 19.1% | 3 | 823K | 3.9% | 4 | | Dec 2025 | 4.1M | 22.2% | 2 | 823K | 4.5% | 4 | | Jan 2026 | 3.4M | 21.2% | 3 | 673K | 4.3% | 4 | | Feb 2026 | 2.2M | 19.7% | 3 | 550K | 4.8% | 4 | | Mar 2026 | 1.8M | 18.3% | 3 | 823K | 8.2% | 4 | | Apr 2026 | 1.5M | 18.6% | 3 | 823K | 10.2% | 4 | | May 2026 | 1.5M | 17.3% | 3 | 823K | 9.5% | 4 | | Jun 2026 | 1.5M | 18.1% | 3 | 1M | 12.1% | 4 | | Jul 2026 | 1.5M | 17.3% | 3 | 823K | 9.5% | 4 | | Aug 2026 | 1.8M | 19.7% | 3 | 823K | 8.9% | 4 | | Sep 2026 | 2.2M | 22.8% | 3 | 550K | 5.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Arc'teryx’s and Kathmandu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arc'teryx**: Measured on the search term “arcteryx”. - **Kathmandu**: Measured on the search term “kathmandu”. - [Arc'teryx profile](/demand/global-en/brands/arcteryx) - [Kathmandu profile](/demand/global-en/brands/kathmandu) - [All rain jacket brands worldwide](/demand/global-en/categories/rain-jacket-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arc'teryx or Kathmandu more popular in search? In September 2026, Arc'teryx had more branded searches than Kathmandu among rain jacket brands worldwide. Arc'teryx had about 2.2 million branded searches, while Kathmandu had 550,000. Arc'teryx made up 22.8% of all rain jacket brand searches we track, and Kathmandu accounted for 5.6%. ## Cite this page Brandwave. "Arc'teryx vs Kathmandu: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/rain-jacket-brands/compare/arcteryx-vs-kathmandu This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/rain-jacket-brands/compare/arcteryx-vs-kathmandu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.