--- title: "Race belt brands: Which are searched most?" description: "Compare the race belt brands people buy. Share of Search among 2XU, Salomon and Ultimate Direction, the race belt brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/race-belt-brands" publisher: "Brandwave" --- # Race belt brands: Which are searched most? Compare the race belt brands people buy. Share of Search among 2XU, Salomon and Ultimate Direction, the race belt brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Race belt brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: 2XU, 74.2% ## Which brand is most popular in search among race belt brands worldwide? - In September 2026, 2XU was the most searched among race belt brands worldwide, with an estimated 90.5K branded searches and 74.2% estimated Share of Search within this set. - Salomon is in 2nd place, 52 percentage points behind at 22.2% Share of Search. - Across the 12 months ending September 2026, 2XU’s estimated Share of Search among race belt brands worldwide decreased from 76.6% to 74.2%. - Across the 12 months ending September 2026, Salomon’s estimated Share of Search among race belt brands worldwide increased from 18.8% to 22.2%. - Across the 12 months ending September 2026, Ultimate Direction’s estimated Share of Search among race belt brands worldwide decreased from 4.6% to 3.6%. - Across the 12 months ending September 2026, 2XU’s estimated Share of Search among race belt brands worldwide peaked at 83% in November 2025 and was lowest at 70.2% in August 2026. - Across the 12 months ending September 2026, Salomon’s estimated Share of Search among race belt brands worldwide peaked at 25.7% in August 2026 and was lowest at 13.7% in November 2025. - Across the 12 months ending September 2026, Ultimate Direction’s estimated Share of Search among race belt brands worldwide peaked at 5.3% in February 2026 and was lowest at 3.3% in November 2025. ## Compare search popularity between leading brands - [2XU vs Salomon: compare search popularity](/demand/global-en/compare/2xu-vs-salomon): 74.2% against 22.2% Share of Search. - [2XU vs Ultimate Direction: compare search popularity](/demand/global-en/compare/2xu-vs-ultimate-direction): 74.2% against 3.6% Share of Search. - [Salomon vs Ultimate Direction: compare search popularity](/demand/global-en/compare/salomon-vs-ultimate-direction): 22.2% against 3.6% Share of Search. ## How did search popularity change for race belt brands worldwide in September 2026? - In September 2026, 2XU gained estimated Share of Search among race belt brands worldwide, from 70.2% to 74.2%. - In September 2026, Salomon lost estimated Share of Search among race belt brands worldwide, from 25.7% to 22.2%. - In September 2026, Ultimate Direction lost estimated Share of Search among race belt brands worldwide, from 4.2% to 3.6%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | 2XU | 74.2% | 90.5K | 0.0% | 2XU | | 2 | Salomon | 22.2% | 27.1K | -18.1% | Salomon | | 3 | Ultimate Direction | 3.6% | 4.4K | -18.5% | Ultimate Direction | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | 2XU | 90.5K | 76.6% | 1 | | Oct 2025 | Salomon | 22.2K | 18.8% | 2 | | Oct 2025 | Ultimate Direction | 5.4K | 4.6% | 3 | | Nov 2025 | 2XU | 135K | 83% | 1 | | Nov 2025 | Salomon | 22.2K | 13.7% | 2 | | Nov 2025 | Ultimate Direction | 5.4K | 3.3% | 3 | | Dec 2025 | 2XU | 90.5K | 77.3% | 1 | | Dec 2025 | Salomon | 22.2K | 19% | 2 | | Dec 2025 | Ultimate Direction | 4.4K | 3.8% | 3 | | Jan 2026 | 2XU | 90.5K | 73.6% | 1 | | Jan 2026 | Salomon | 27.1K | 22% | 2 | | Jan 2026 | Ultimate Direction | 5.4K | 4.4% | 3 | | Feb 2026 | 2XU | 74K | 72.8% | 1 | | Feb 2026 | Salomon | 22.2K | 21.9% | 2 | | Feb 2026 | Ultimate Direction | 5.4K | 5.3% | 3 | | Mar 2026 | 2XU | 90.5K | 73.6% | 1 | | Mar 2026 | Salomon | 27.1K | 22% | 2 | | Mar 2026 | Ultimate Direction | 5.4K | 4.4% | 3 | | Apr 2026 | 2XU | 90.5K | 73.6% | 1 | | Apr 2026 | Salomon | 27.1K | 22% | 2 | | Apr 2026 | Ultimate Direction | 5.4K | 4.4% | 3 | | May 2026 | 2XU | 110K | 76.5% | 1 | | May 2026 | Salomon | 27.1K | 18.9% | 2 | | May 2026 | Ultimate Direction | 6.6K | 4.6% | 3 | | Jun 2026 | 2XU | 90.5K | 73.6% | 1 | | Jun 2026 | Salomon | 27.1K | 22% | 2 | | Jun 2026 | Ultimate Direction | 5.4K | 4.4% | 3 | | Jul 2026 | 2XU | 90.5K | 73.6% | 1 | | Jul 2026 | Salomon | 27.1K | 22% | 2 | | Jul 2026 | Ultimate Direction | 5.4K | 4.4% | 3 | | Aug 2026 | 2XU | 90.5K | 70.2% | 1 | | Aug 2026 | Salomon | 33.1K | 25.7% | 2 | | Aug 2026 | Ultimate Direction | 5.4K | 4.2% | 3 | | Sep 2026 | 2XU | 90.5K | 74.2% | 1 | | Sep 2026 | Salomon | 27.1K | 22.2% | 2 | | Sep 2026 | Ultimate Direction | 4.4K | 3.6% | 3 | ## What is being compared - **2XU**: Measured on the search term “2xu”. - **Salomon**: Measured on the search term “salomon x ultra”. - **Ultimate Direction**: Measured on the search term “ultimate direction”. - [2XU](/demand/global-en/brands/2xu) - [Salomon](/demand/global-en/brands/salomon) - [Ultimate Direction](/demand/global-en/brands/ultimate-direction) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among race belt brands worldwide? In September 2026, 2XU was the most searched among race belt brands worldwide, with an estimated 90.5K branded searches and 74.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Race belt brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/race-belt-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/race-belt-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.