--- title: "Honda vs Kawasaki: Which is searched more?" description: "Is Honda or Kawasaki more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Quad bike brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/quad-bike-brands/compare/honda-vs-kawasaki" publisher: "Brandwave" --- # Honda vs Kawasaki: Which is searched more? Is Honda or Kawasaki more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Quad bike brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Honda and Kawasaki - **Competitive set**: Quad bike brands - **Market**: Global - **Month measured**: Sep 2026 - **Honda Share of Search**: 57.3% - **Kawasaki Share of Search**: 11.4% ## Is Honda or Kawasaki more popular in search? - In September 2026, Honda had more branded searches than Kawasaki among quad bike brands worldwide. Honda had about 11.2 million branded searches, while Kawasaki had 2.2 million. Honda made up 57.3% of all quad bike brand searches we track, and Kawasaki accounted for 11.4%. - Honda was ahead of Kawasaki in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Honda’s share of searches among quad bike brands worldwide moved from 56.6% to 57.3%, and its estimated monthly branded searches moved from 11.8M to 11.2M. - Across the 12 months ending September 2026, Kawasaki’s share of searches among quad bike brands worldwide moved from 13.1% to 11.4%, and its estimated monthly branded searches moved from 2.7M to 2.2M. ## Top quad bike brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Honda was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kawasaki was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Honda was listed before Kawasaki in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Honda | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Yamaha | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Can-Am | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Polaris | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Kawasaki | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Segway | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about quad bike brands - Asked ChatGPT "Which quad bike brand should I buy?": 1. Honda, 2. Yamaha, 3. Can-Am, 4. Polaris - Asked ChatGPT "What are the best quad bike brands?": 1. Honda, 2. Yamaha, 3. Can-Am, 4. Polaris, 5. Kawasaki - Asked ChatGPT "What's the best quad bike brand for trail riding?": 1. Yamaha, 2. Honda, 3. Can-Am - Searched Google, AI Overview "off road quad": 1. Polaris, 2. Can-Am, 3. Yamaha - Searched Google, AI Overview "four wheeler brand": 1. Honda, 2. Polaris, 3. Yamaha, 4. Can-Am, 5. Kawasaki Not named in any answer: Segway. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for quad bike brands worldwide in September 2026? - Estimated monthly branded searches for Kawasaki worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026. ## Month by month | Month | Honda estimated searches | Honda Share of Search | Honda rank | Kawasaki estimated searches | Kawasaki Share of Search | Kawasaki rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.8M | 56.6% | 1 | 2.7M | 13.1% | 3 | | Nov 2025 | 11.2M | 57.3% | 1 | 2.2M | 11.4% | 3 | | Dec 2025 | 11.2M | 58.9% | 1 | 1.8M | 9.6% | 3 | | Jan 2026 | 12.1M | 59% | 1 | 2.2M | 11% | 3 | | Feb 2026 | 11.2M | 57.9% | 1 | 2.2M | 11.6% | 3 | | Mar 2026 | 12.1M | 56.5% | 1 | 2.2M | 10.5% | 3 | | Apr 2026 | 12.1M | 58.6% | 1 | 2.2M | 10.9% | 3 | | May 2026 | 12.1M | 58.6% | 1 | 2.2M | 10.9% | 3 | | Jun 2026 | 11.2M | 56.9% | 1 | 2.2M | 11.4% | 3 | | Jul 2026 | 11.2M | 56.9% | 1 | 2.2M | 11.4% | 3 | | Aug 2026 | 11.4M | 56.9% | 1 | 2.2M | 11.1% | 3 | | Sep 2026 | 11.2M | 57.3% | 1 | 2.2M | 11.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Honda’s and Kawasaki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Honda**: Measured on the search terms “honda”, “honda accord” and “honda civic”, summed into one figure. - **Kawasaki**: Measured on the search term “kawasaki”. - [Honda profile](/demand/global-en/brands/honda) - [Kawasaki profile](/demand/global-en/brands/kawasaki) - [All quad bike brands worldwide](/demand/global-en/categories/quad-bike-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Honda or Kawasaki more popular in search? In September 2026, Honda had more branded searches than Kawasaki among quad bike brands worldwide. Honda had about 11.2 million branded searches, while Kawasaki had 2.2 million. Honda made up 57.3% of all quad bike brand searches we track, and Kawasaki accounted for 11.4%. ## Cite this page Brandwave. "Honda vs Kawasaki: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/quad-bike-brands/compare/honda-vs-kawasaki This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/quad-bike-brands/compare/honda-vs-kawasaki. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.