---
title: "Quad bike brands: Which are searched most?"
description: "Compare the quad bike brands people buy. Share of Search among Yamaha, Kawasaki, Polaris and Segway, the quad bike brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/quad-bike-brands"
publisher: "Brandwave"
---

# Quad bike brands: Which are searched most?

Compare the quad bike brands people buy. Share of Search among Yamaha, Kawasaki, Polaris and Segway, the quad bike brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Quad bike brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Yamaha, 52.3%

## Which brand is most popular in search among quad bike brands worldwide?

- In September 2026, Yamaha was the most searched among quad bike brands worldwide, with an estimated 4.1M branded searches and 52.3% estimated Share of Search within this set.
- Kawasaki is in 2nd place, 23.6 percentage points behind at 28.6% Share of Search.
- Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among quad bike brands worldwide increased from 48.8% to 52.3%.
- Across the 12 months ending September 2026, Kawasaki’s estimated Share of Search among quad bike brands worldwide decreased from 32.7% to 28.6%.
- Across the 12 months ending September 2026, Polaris’ estimated Share of Search among quad bike brands worldwide decreased from 11.9% to 10.5%.
- Across the 12 months ending September 2026, Segway’s estimated Share of Search among quad bike brands worldwide increased from 6.6% to 8.6%.
- Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among quad bike brands worldwide peaked at 58.1% in March 2026 and was lowest at 48.8% in October 2025.
- Across the 12 months ending September 2026, Kawasaki’s estimated Share of Search among quad bike brands worldwide peaked at 32.7% in October 2025 and was lowest at 25.1% in December 2025.
- Across the 12 months ending September 2026, Polaris’ estimated Share of Search among quad bike brands worldwide peaked at 12.5% in August 2026 and was lowest at 9.6% in March 2026.
- Across the 12 months ending September 2026, Segway’s estimated Share of Search among quad bike brands worldwide peaked at 8.6% in April 2026 and was lowest at 5.9% in February 2026.

## Compare search popularity between leading brands

- [Yamaha vs Kawasaki: compare search popularity](/demand/global-en/compare/kawasaki-vs-yamaha): 52.3% against 28.6% Share of Search.
- [Yamaha vs Polaris: compare search popularity](/demand/global-en/compare/polaris-vs-yamaha): 52.3% against 10.5% Share of Search.
- [Yamaha vs Segway: compare search popularity](/demand/global-en/compare/segway-vs-yamaha): 52.3% against 8.6% Share of Search.
- [Kawasaki vs Polaris: compare search popularity](/demand/global-en/compare/kawasaki-vs-polaris): 28.6% against 10.5% Share of Search.
- [Kawasaki vs Segway: compare search popularity](/demand/global-en/compare/kawasaki-vs-segway): 28.6% against 8.6% Share of Search.
- [Polaris vs Segway: compare search popularity](/demand/global-en/compare/polaris-vs-segway): 10.5% against 8.6% Share of Search.

## How did search popularity change for quad bike brands worldwide in September 2026?

- In September 2026, Yamaha gained estimated Share of Search among quad bike brands worldwide, from 51.1% to 52.3%.
- In September 2026, Kawasaki gained estimated Share of Search among quad bike brands worldwide, from 28% to 28.6%.
- In September 2026, Polaris lost estimated Share of Search among quad bike brands worldwide, from 12.5% to 10.5%.
- Estimated monthly branded searches for Segway worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Yamaha | 52.3% | 4.1M | 0.0% | Yamaha |
| 2 | Kawasaki | 28.6% | 2.2M | 0.0% | Kawasaki |
| 3 | Polaris | 10.5% | 823K | -17.7% | Polaris |
| 4 | Segway | 8.6% | 673K | 0.0% | Segway |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Yamaha | 4.1M | 48.8% | 1 |
| Oct 2025 | Kawasaki | 2.7M | 32.7% | 2 |
| Oct 2025 | Polaris | 1M | 11.9% | 3 |
| Oct 2025 | Segway | 550K | 6.6% | 4 |
| Nov 2025 | Yamaha | 4.1M | 53.1% | 1 |
| Nov 2025 | Kawasaki | 2.2M | 29.1% | 2 |
| Nov 2025 | Polaris | 823K | 10.7% | 3 |
| Nov 2025 | Segway | 550K | 7.1% | 4 |
| Dec 2025 | Yamaha | 4.1M | 56.1% | 1 |
| Dec 2025 | Kawasaki | 1.8M | 25.1% | 2 |
| Dec 2025 | Polaris | 823K | 11.3% | 3 |
| Dec 2025 | Segway | 550K | 7.5% | 4 |
| Jan 2026 | Yamaha | 4.1M | 53.1% | 1 |
| Jan 2026 | Kawasaki | 2.2M | 29.1% | 2 |
| Jan 2026 | Polaris | 823K | 10.7% | 3 |
| Jan 2026 | Segway | 550K | 7.1% | 4 |
| Feb 2026 | Yamaha | 4.1M | 53.8% | 1 |
| Feb 2026 | Kawasaki | 2.2M | 29.5% | 2 |
| Feb 2026 | Polaris | 823K | 10.8% | 3 |
| Feb 2026 | Segway | 450K | 5.9% | 4 |
| Mar 2026 | Yamaha | 5M | 58.1% | 1 |
| Mar 2026 | Kawasaki | 2.2M | 26% | 2 |
| Mar 2026 | Polaris | 823K | 9.6% | 3 |
| Mar 2026 | Segway | 550K | 6.4% | 4 |
| Apr 2026 | Yamaha | 4.1M | 52.3% | 1 |
| Apr 2026 | Kawasaki | 2.2M | 28.6% | 2 |
| Apr 2026 | Polaris | 823K | 10.5% | 3 |
| Apr 2026 | Segway | 673K | 8.6% | 4 |
| May 2026 | Yamaha | 4.1M | 52.3% | 1 |
| May 2026 | Kawasaki | 2.2M | 28.6% | 2 |
| May 2026 | Polaris | 823K | 10.5% | 3 |
| May 2026 | Segway | 673K | 8.6% | 4 |
| Jun 2026 | Yamaha | 4.1M | 52.3% | 1 |
| Jun 2026 | Kawasaki | 2.2M | 28.6% | 2 |
| Jun 2026 | Polaris | 823K | 10.5% | 3 |
| Jun 2026 | Segway | 673K | 8.6% | 4 |
| Jul 2026 | Yamaha | 4.1M | 52.3% | 1 |
| Jul 2026 | Kawasaki | 2.2M | 28.6% | 2 |
| Jul 2026 | Polaris | 823K | 10.5% | 3 |
| Jul 2026 | Segway | 673K | 8.6% | 4 |
| Aug 2026 | Yamaha | 4.1M | 51.1% | 1 |
| Aug 2026 | Kawasaki | 2.2M | 28% | 2 |
| Aug 2026 | Polaris | 1M | 12.5% | 3 |
| Aug 2026 | Segway | 673K | 8.4% | 4 |
| Sep 2026 | Yamaha | 4.1M | 52.3% | 1 |
| Sep 2026 | Kawasaki | 2.2M | 28.6% | 2 |
| Sep 2026 | Polaris | 823K | 10.5% | 3 |
| Sep 2026 | Segway | 673K | 8.6% | 4 |

## What is being compared

- **Kawasaki**: Measured on the search term “kawasaki”.
- **Polaris**: Measured on the search term “polaris”.
- **Segway**: Measured on the search term “segway”.
- **Yamaha**: Measured on the search term “yamaha”.

- [Kawasaki](/demand/global-en/brands/kawasaki)
- [Polaris](/demand/global-en/brands/polaris)
- [Segway](/demand/global-en/brands/segway)
- [Yamaha](/demand/global-en/brands/yamaha)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among quad bike brands worldwide?

In September 2026, Yamaha was the most searched among quad bike brands worldwide, with an estimated 4.1M branded searches and 52.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Quad bike brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/quad-bike-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/quad-bike-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.