--- title: "Braze vs Customer.io: Which is searched more?" description: "Is Braze or Customer.io more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Push notification services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/push-notification-services/compare/braze-vs-customer-io" publisher: "Brandwave" --- # Braze vs Customer.io: Which is searched more? Is Braze or Customer.io more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Push notification services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Braze and Customer.io - **Competitive set**: Push notification services - **Market**: Global - **Month measured**: Sep 2026 - **Braze Share of Search**: 4.8% - **Customer.io Share of Search**: 10.4% ## Is Braze or Customer.io more popular in search? - In September 2026, Customer.io had more branded searches than Braze among push notification services worldwide. Customer.io had about 12,300 branded searches, while Braze had 5,720. Customer.io made up 10.4% of all push notification service searches we track, and Braze accounted for 4.8%. - Customer.io was ahead of Braze in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Braze’s share of searches among push notification services worldwide moved from 4.6% to 4.8%, and its estimated monthly branded searches moved from 6.2K to 5.7K. - Across the 12 months ending September 2026, Customer.io’s share of searches among push notification services worldwide moved from 9% to 10.4%, and its estimated monthly branded searches held steady at 12.3K. ## Top push notification services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Braze and Customer.io were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Braze and Customer.io were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OneSignal | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Firebase Cloud Messaging | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | PushEngage | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Customer.io | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Braze | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Airship | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Pusher | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pushwoosh | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Iterable | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CleverTap | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MoEngage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about push notification services - Asked ChatGPT "Which push notification service should I use?": 1. Firebase Cloud Messaging, 2. OneSignal - Asked ChatGPT "What are the best push notification services?": 1. OneSignal, 2. Firebase Cloud Messaging, 3. Braze, 4. Customer.io, 5. Airship, 6. PushEngage - Asked ChatGPT "What's the best push notification service for an app team?": 1. OneSignal, 2. Firebase Cloud Messaging, 3. Customer.io, 4. Braze - Searched Google, AI Overview "push notification service": 1. Firebase Cloud Messaging, 2. OneSignal, 3. PushEngage - Searched Google, AI Overview "push notification tools": 1. OneSignal, 2. PushEngage, 3. Firebase Cloud Messaging Not named in any answer: Pusher, Pushwoosh, Iterable, CleverTap and MoEngage. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for push notification services worldwide in September 2026? Neither Braze nor Customer.io moved beyond provider rounding among push notification services in Sep 2026. ## Month by month | Month | Braze estimated searches | Braze Share of Search | Braze rank | Customer.io estimated searches | Customer.io Share of Search | Customer.io rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.2K | 4.6% | 5 | 12.3K | 9% | 3 | | Nov 2025 | 5.4K | 4.4% | 5 | 10.1K | 8.2% | 3 | | Dec 2025 | 5K | 4.4% | 5 | 10.1K | 9% | 3 | | Jan 2026 | 6.3K | 5% | 5 | 12.3K | 9.7% | 3 | | Feb 2026 | 6.1K | 5.2% | 5 | 12.4K | 10.7% | 3 | | Mar 2026 | 6K | 4.4% | 5 | 12.4K | 9% | 3 | | Apr 2026 | 5K | 4% | 5 | 12.3K | 9.8% | 3 | | May 2026 | 5.3K | 4.2% | 5 | 12.3K | 9.8% | 3 | | Jun 2026 | 5.9K | 4.8% | 5 | 12.3K | 9.9% | 3 | | Jul 2026 | 5.3K | 4.5% | 5 | 12.3K | 10.3% | 3 | | Aug 2026 | 5.5K | 4.6% | 5 | 12.3K | 10.2% | 3 | | Sep 2026 | 5.7K | 4.8% | 5 | 12.3K | 10.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Braze’s and Customer.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Braze**: Measured on the search terms “braze app”, “braze crm”, “braze customer”, “braze email”, “braze marketing”, “braze notification”, “braze platform”, “braze push notification”, “braze push notifications” and “braze software”, summed into one figure. - **Customer.io**: Measured on the search terms “customer io”, “customer io crm”, “customer io email”, “customer io sms”, “customer io whatsapp” and “Customer.io”, summed into one figure. - [Braze profile](/demand/global-en/brands/braze) - [Customer.io profile](/demand/global-en/brands/customer-io) - [All push notification services worldwide](/demand/global-en/categories/push-notification-services): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Braze or Customer.io more popular in search? In September 2026, Customer.io had more branded searches than Braze among push notification services worldwide. Customer.io had about 12,300 branded searches, while Braze had 5,720. Customer.io made up 10.4% of all push notification service searches we track, and Braze accounted for 4.8%. ## Cite this page Brandwave. "Braze vs Customer.io: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/push-notification-services/compare/braze-vs-customer-io This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/push-notification-services/compare/braze-vs-customer-io. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.