---
title: "Push notification services: Which brands are most popular in search?"
description: "Compare the services that send app push notifications. Share of Search among Firebase, Braze, Pusher, OneSignal and Airship, the push notification services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/push-notification-services"
publisher: "Brandwave"
---

# Push notification services: Which brands are most popular in search?

Compare the services that send app push notifications. Share of Search among Firebase, Braze, Pusher, OneSignal and Airship, the push notification services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Push notification services
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Firebase, 83.1%

## Which brand is most popular in search among push notification services worldwide?

- In August 2026, Firebase was the most searched among push notification services worldwide, with an estimated 1.2M branded searches and 83.1% estimated Share of Search within this set.
- Braze is in 2nd place, 76.6 percentage points behind at 6.5% Share of Search.
- Across the 11 months ending August 2026, Firebase’s estimated Share of Search among push notification services worldwide increased from 81.6% to 83.1%.
- Across the 11 months ending August 2026, Braze’s estimated Share of Search among push notification services worldwide decreased from 7.8% to 6.5%.
- Across the 11 months ending August 2026, Firebase’s estimated Share of Search among push notification services worldwide peaked at 84.5% in April 2026 and was lowest at 80.6% in January 2026.
- Across the 11 months ending August 2026, Braze’s estimated Share of Search among push notification services worldwide peaked at 7.8% in February 2026 and was lowest at 6.5% in August 2026.
- Across the 11 months ending August 2026, Pusher’s estimated Share of Search among push notification services worldwide peaked at 7.3% in January 2026 and was lowest at 5% in June 2026.
- Across the 11 months ending August 2026, Pusher, OneSignal and Airship held steady: their estimated Share of Search among push notification services worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Firebase vs Braze: compare search popularity](/demand/global-en/compare/braze-vs-firebase): 83.1% against 6.5% Share of Search.
- [Firebase vs Pusher: compare search popularity](/demand/global-en/compare/firebase-vs-pusher): 83.1% against 6.2% Share of Search.
- [Firebase vs OneSignal: compare search popularity](/demand/global-en/compare/firebase-vs-onesignal): 83.1% against 4.1% Share of Search.
- [Braze vs Pusher: compare search popularity](/demand/global-en/compare/braze-vs-pusher): 6.5% against 6.2% Share of Search.
- [Braze vs OneSignal: compare search popularity](/demand/global-en/compare/braze-vs-onesignal): 6.5% against 4.1% Share of Search.
- [Pusher vs OneSignal: compare search popularity](/demand/global-en/compare/onesignal-vs-pusher): 6.2% against 4.1% Share of Search.

## How did search popularity change for push notification services worldwide in August 2026?

- Estimated monthly branded searches for Braze worldwide fell 18.3% over 11 measured months, from 116K to 95.1K in August 2026.
- Estimated monthly branded searches for Airship worldwide fell 15.9% over 11 measured months, from 2.6K to 2.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Firebase | 83.1% | 1.2M | 0.0% | Google |
| 2 | Braze | 6.5% | 95.1K | -0.6% | Braze |
| 3 | Pusher | 6.2% | 90.5K | 0.0% | Pusher |
| 4 | OneSignal | 4.1% | 59.9K | -1.2% | OneSignal |
| 5 | Airship | 0.15% | 2.2K | -30.9% | Airship |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Firebase | 1.2M | 81.6% | 1 |
| Oct 2025 | Braze | 116K | 7.8% | 2 |
| Oct 2025 | Pusher | 90.5K | 6.1% | 3 |
| Oct 2025 | OneSignal | 64.8K | 4.3% | 4 |
| Oct 2025 | Airship | 2.6K | 0.17% | 5 |
| Nov 2025 | Firebase | 1.2M | 81.7% | 1 |
| Nov 2025 | Braze | 116K | 7.7% | 2 |
| Nov 2025 | Pusher | 90.5K | 6.1% | 3 |
| Nov 2025 | OneSignal | 64.4K | 4.3% | 4 |
| Nov 2025 | Airship | 2.2K | 0.15% | 5 |
| Dec 2025 | Firebase | 1.2M | 83.5% | 1 |
| Dec 2025 | Braze | 95.6K | 6.5% | 2 |
| Dec 2025 | Pusher | 90.5K | 6.2% | 3 |
| Dec 2025 | OneSignal | 53.4K | 3.7% | 4 |
| Dec 2025 | Airship | 2K | 0.14% | 5 |
| Jan 2026 | Firebase | 1.2M | 80.6% | 1 |
| Jan 2026 | Braze | 116K | 7.7% | 2 |
| Jan 2026 | Pusher | 110K | 7.3% | 3 |
| Jan 2026 | OneSignal | 65.1K | 4.3% | 4 |
| Jan 2026 | Airship | 2.4K | 0.16% | 5 |
| Feb 2026 | Firebase | 1.2M | 82.3% | 1 |
| Feb 2026 | Braze | 116K | 7.8% | 2 |
| Feb 2026 | Pusher | 90.5K | 6.1% | 3 |
| Feb 2026 | OneSignal | 53.8K | 3.6% | 4 |
| Feb 2026 | Airship | 2.8K | 0.19% | 5 |
| Mar 2026 | Firebase | 1.5M | 84.4% | 1 |
| Mar 2026 | Braze | 117K | 6.6% | 2 |
| Mar 2026 | Pusher | 90.5K | 5.1% | 3 |
| Mar 2026 | OneSignal | 65.7K | 3.7% | 4 |
| Mar 2026 | Airship | 3.8K | 0.21% | 5 |
| Apr 2026 | Firebase | 1.5M | 84.5% | 1 |
| Apr 2026 | Braze | 116K | 6.5% | 2 |
| Apr 2026 | Pusher | 90.5K | 5.1% | 3 |
| Apr 2026 | OneSignal | 65.1K | 3.7% | 4 |
| Apr 2026 | Airship | 3.5K | 0.2% | 5 |
| May 2026 | Firebase | 1.5M | 84.5% | 1 |
| May 2026 | Braze | 116K | 6.5% | 2 |
| May 2026 | Pusher | 90.5K | 5.1% | 3 |
| May 2026 | OneSignal | 65.3K | 3.7% | 4 |
| May 2026 | Airship | 3.4K | 0.19% | 5 |
| Jun 2026 | Firebase | 1.2M | 82.6% | 1 |
| Jun 2026 | Braze | 115K | 7.8% | 2 |
| Jun 2026 | Pusher | 74K | 5% | 3 |
| Jun 2026 | OneSignal | 63.6K | 4.3% | 4 |
| Jun 2026 | Airship | 4K | 0.27% | 5 |
| Jul 2026 | Firebase | 1.2M | 83% | 1 |
| Jul 2026 | Braze | 95.6K | 6.5% | 2 |
| Jul 2026 | Pusher | 90.5K | 6.2% | 3 |
| Jul 2026 | OneSignal | 60.6K | 4.1% | 4 |
| Jul 2026 | Airship | 3.1K | 0.21% | 5 |
| Aug 2026 | Firebase | 1.2M | 83.1% | 1 |
| Aug 2026 | Braze | 95.1K | 6.5% | 2 |
| Aug 2026 | Pusher | 90.5K | 6.2% | 3 |
| Aug 2026 | OneSignal | 59.9K | 4.1% | 4 |
| Aug 2026 | Airship | 2.2K | 0.15% | 5 |
| Sep 2026 | Airship | — | — | — |
| Sep 2026 | Braze | — | — | — |
| Sep 2026 | Firebase | — | — | — |
| Sep 2026 | OneSignal | — | — | — |
| Sep 2026 | Pusher | — | — | — |

## What is being compared

- **Airship**: Measured on the search terms “airship app”, “airship com”, “airship notification”, “airship notifications”, “airship pricing”, “airship push”, “airship push notifications” and “urban airship”, summed into one figure.
- **Braze**: Measured on the search terms “braze”, “braze app”, “braze com”, “braze crm”, “braze customer engagement platform”, “braze email”, “braze marketing”, “braze platform”, “braze pricing” and “braze software”, summed into one figure.
- **Firebase**: Measured on the search term “firebase”.
- **OneSignal**: Measured on the search terms “app onesignal”, “in app messaging onesignal”, “one signal”, “one signal notifications”, “one signal push”, “OneSignal”, “onesignal app”, “onesignal com”, “onesignal email”, “onesignal free plan”, “onesignal in app messaging”, “onesignal mobile push”, “onesignal notification”, “onesignal plans”, “onesignal pricing”, “onesignal push”, “onesignal push notification”, “onesignal sms”, “onesignal sms pricing”, “onesignal web”, “onesignal web push”, “onesignal web push notification” and “onesignal whatsapp”, summed into one figure.
- **Pusher**: Measured on the search term “pusher”.

- [Airship](/demand/global-en/brands/airship)
- [Braze](/demand/global-en/brands/braze)
- [Firebase](/demand/global-en/brands/firebase)
- [OneSignal](/demand/global-en/brands/onesignal)
- [Pusher](/demand/global-en/brands/pusher)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among push notification services worldwide?

In August 2026, Firebase was the most searched among push notification services worldwide, with an estimated 1.2M branded searches and 83.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Push notification services: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/push-notification-services

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/push-notification-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.