---
title: "Push notification platforms: Which brands are most popular in search?"
description: "Compare the platforms used to send app push notifications. Share of Search among Braze, Pusher, OneSignal, MoEngage, Firebase Cloud Messaging, Airship and Iterable, the push notification platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/push-notification-platforms"
publisher: "Brandwave"
---

# Push notification platforms: Which brands are most popular in search?

Compare the platforms used to send app push notifications. Share of Search among Braze, Pusher, OneSignal, MoEngage, Firebase Cloud Messaging, Airship and Iterable, the push notification platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Push notification platforms
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Braze, 31.4%

## Which brand is most popular in search among push notification platforms worldwide?

- In August 2026, Braze was the most searched among push notification platforms worldwide, with an estimated 95.1K branded searches and 31.4% estimated Share of Search within this set.
- Pusher is in 2nd place, 1.5 percentage points behind at 29.9% Share of Search.
- Across the 11 months ending August 2026, Braze’s estimated Share of Search among push notification platforms worldwide decreased from 34% to 31.4%.
- Across the 11 months ending August 2026, Pusher’s estimated Share of Search among push notification platforms worldwide increased from 26.5% to 29.9%.
- Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among push notification platforms worldwide increased from 18.9% to 19.7%.
- Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among push notification platforms worldwide decreased from 16% to 14.8%.
- Across the 11 months ending August 2026, Braze’s estimated Share of Search among push notification platforms worldwide peaked at 36.4% in February 2026 and was lowest at 31.2% in December 2025.
- Across the 11 months ending August 2026, Pusher’s estimated Share of Search among push notification platforms worldwide peaked at 31.5% in January 2026 and was lowest at 22.9% in June 2026.
- Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among push notification platforms worldwide peaked at 19.8% in July 2026 and was lowest at 16.9% in February 2026.
- Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among push notification platforms worldwide peaked at 17.8% in December 2025 and was lowest at 12.8% in January 2026.
- Across the 11 months ending August 2026, Firebase Cloud Messaging, Airship and Iterable held steady: their estimated Share of Search among push notification platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Braze vs Pusher: compare search popularity](/demand/global-en/compare/braze-vs-pusher): 31.4% against 29.9% Share of Search.
- [Braze vs OneSignal: compare search popularity](/demand/global-en/compare/braze-vs-onesignal): 31.4% against 19.7% Share of Search.
- [Braze vs MoEngage: compare search popularity](/demand/global-en/compare/braze-vs-moengage): 31.4% against 14.8% Share of Search.
- [Braze vs Firebase Cloud Messaging: compare search popularity](/demand/global-en/compare/braze-vs-firebase-cloud-messaging): 31.4% against 3.3% Share of Search.
- [Pusher vs OneSignal: compare search popularity](/demand/global-en/compare/onesignal-vs-pusher): 29.9% against 19.7% Share of Search.
- [Pusher vs MoEngage: compare search popularity](/demand/global-en/compare/moengage-vs-pusher): 29.9% against 14.8% Share of Search.
- [Pusher vs Firebase Cloud Messaging: compare search popularity](/demand/global-en/compare/firebase-cloud-messaging-vs-pusher): 29.9% against 3.3% Share of Search.
- [OneSignal vs MoEngage: compare search popularity](/demand/global-en/compare/moengage-vs-onesignal): 19.7% against 14.8% Share of Search.
- [OneSignal vs Firebase Cloud Messaging: compare search popularity](/demand/global-en/compare/firebase-cloud-messaging-vs-onesignal): 19.7% against 3.3% Share of Search.
- [MoEngage vs Firebase Cloud Messaging: compare search popularity](/demand/global-en/compare/firebase-cloud-messaging-vs-moengage): 14.8% against 3.3% Share of Search.

## How did search popularity change for push notification platforms worldwide in August 2026?

- Estimated monthly branded searches for Iterable worldwide fell 20.2% over 11 measured months, from 990 to 790 in August 2026.
- Estimated monthly branded searches for Braze worldwide fell 18.3% over 11 measured months, from 116K to 95.1K in August 2026.
- Estimated monthly branded searches for MoEngage worldwide fell 18.2% over 11 measured months, from 54.8K to 44.8K in August 2026.
- Estimated monthly branded searches for Firebase Cloud Messaging worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
- Estimated monthly branded searches for Airship worldwide fell 15.9% over 11 measured months, from 2.6K to 2.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Braze | 31.4% | 95.1K | -0.6% | Braze |
| 2 | Pusher | 29.9% | 90.5K | 0.0% | Pusher |
| 3 | OneSignal | 19.7% | 59.9K | -1.2% | OneSignal |
| 4 | MoEngage | 14.8% | 44.8K | -0.2% | MoEngage |
| 5 | Firebase Cloud Messaging | 3.3% | 9.9K | 0.0% | Google |
| 6 | Airship | 0.72% | 2.2K | -30.9% | Airship |
| 7 | Iterable | 0.26% | 790 | -6.0% | Iterable |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Braze | 116K | 34% | 1 |
| Oct 2025 | Pusher | 90.5K | 26.5% | 2 |
| Oct 2025 | OneSignal | 64.8K | 18.9% | 3 |
| Oct 2025 | MoEngage | 54.8K | 16% | 4 |
| Oct 2025 | Firebase Cloud Messaging | 12.1K | 3.5% | 5 |
| Oct 2025 | Airship | 2.6K | 0.75% | 6 |
| Oct 2025 | Iterable | 990 | 0.29% | 7 |
| Nov 2025 | Braze | 116K | 34.2% | 1 |
| Nov 2025 | Pusher | 90.5K | 26.8% | 2 |
| Nov 2025 | OneSignal | 64.4K | 19% | 3 |
| Nov 2025 | MoEngage | 54.7K | 16.2% | 4 |
| Nov 2025 | Firebase Cloud Messaging | 9.9K | 2.9% | 5 |
| Nov 2025 | Airship | 2.2K | 0.65% | 6 |
| Nov 2025 | Iterable | 830 | 0.25% | 7 |
| Dec 2025 | Braze | 95.6K | 31.2% | 1 |
| Dec 2025 | Pusher | 90.5K | 29.5% | 2 |
| Dec 2025 | MoEngage | 54.6K | 17.8% | 3 |
| Dec 2025 | OneSignal | 53.4K | 17.4% | 4 |
| Dec 2025 | Firebase Cloud Messaging | 9.9K | 3.2% | 5 |
| Dec 2025 | Airship | 2K | 0.65% | 6 |
| Dec 2025 | Iterable | 800 | 0.26% | 7 |
| Jan 2026 | Braze | 116K | 33.3% | 1 |
| Jan 2026 | Pusher | 110K | 31.5% | 2 |
| Jan 2026 | OneSignal | 65.1K | 18.6% | 3 |
| Jan 2026 | MoEngage | 44.9K | 12.8% | 4 |
| Jan 2026 | Firebase Cloud Messaging | 9.9K | 2.8% | 5 |
| Jan 2026 | Airship | 2.4K | 0.68% | 6 |
| Jan 2026 | Iterable | 1K | 0.29% | 7 |
| Feb 2026 | Braze | 116K | 36.4% | 1 |
| Feb 2026 | Pusher | 90.5K | 28.4% | 2 |
| Feb 2026 | OneSignal | 53.8K | 16.9% | 3 |
| Feb 2026 | MoEngage | 44.9K | 14.1% | 4 |
| Feb 2026 | Firebase Cloud Messaging | 9.9K | 3.1% | 5 |
| Feb 2026 | Airship | 2.8K | 0.87% | 6 |
| Feb 2026 | Iterable | 840 | 0.26% | 7 |
| Mar 2026 | Braze | 117K | 34.8% | 1 |
| Mar 2026 | Pusher | 90.5K | 27.1% | 2 |
| Mar 2026 | OneSignal | 65.7K | 19.6% | 3 |
| Mar 2026 | MoEngage | 44.9K | 13.4% | 4 |
| Mar 2026 | Firebase Cloud Messaging | 12.1K | 3.6% | 5 |
| Mar 2026 | Airship | 3.8K | 1.1% | 6 |
| Mar 2026 | Iterable | 1.1K | 0.32% | 7 |
| Apr 2026 | Braze | 116K | 35% | 1 |
| Apr 2026 | Pusher | 90.5K | 27.4% | 2 |
| Apr 2026 | OneSignal | 65.1K | 19.7% | 3 |
| Apr 2026 | MoEngage | 44.9K | 13.6% | 4 |
| Apr 2026 | Firebase Cloud Messaging | 9.9K | 3% | 5 |
| Apr 2026 | Airship | 3.5K | 1.1% | 6 |
| Apr 2026 | Iterable | 900 | 0.27% | 7 |
| May 2026 | Braze | 116K | 35% | 1 |
| May 2026 | Pusher | 90.5K | 27.4% | 2 |
| May 2026 | OneSignal | 65.3K | 19.8% | 3 |
| May 2026 | MoEngage | 44.9K | 13.6% | 4 |
| May 2026 | Firebase Cloud Messaging | 9.9K | 3% | 5 |
| May 2026 | Airship | 3.4K | 1% | 6 |
| May 2026 | Iterable | 1.1K | 0.32% | 7 |
| Jun 2026 | Braze | 115K | 35.8% | 1 |
| Jun 2026 | Pusher | 74K | 22.9% | 2 |
| Jun 2026 | OneSignal | 63.6K | 19.7% | 3 |
| Jun 2026 | MoEngage | 54.7K | 17% | 4 |
| Jun 2026 | Firebase Cloud Messaging | 9.9K | 3.1% | 5 |
| Jun 2026 | Airship | 4K | 1.2% | 6 |
| Jun 2026 | Iterable | 960 | 0.3% | 7 |
| Jul 2026 | Braze | 95.6K | 31.3% | 1 |
| Jul 2026 | Pusher | 90.5K | 29.6% | 2 |
| Jul 2026 | OneSignal | 60.6K | 19.8% | 3 |
| Jul 2026 | MoEngage | 44.9K | 14.7% | 4 |
| Jul 2026 | Firebase Cloud Messaging | 9.9K | 3.2% | 5 |
| Jul 2026 | Airship | 3.1K | 1% | 6 |
| Jul 2026 | Iterable | 840 | 0.27% | 7 |
| Aug 2026 | Braze | 95.1K | 31.4% | 1 |
| Aug 2026 | Pusher | 90.5K | 29.9% | 2 |
| Aug 2026 | OneSignal | 59.9K | 19.7% | 3 |
| Aug 2026 | MoEngage | 44.8K | 14.8% | 4 |
| Aug 2026 | Firebase Cloud Messaging | 9.9K | 3.3% | 5 |
| Aug 2026 | Airship | 2.2K | 0.72% | 6 |
| Aug 2026 | Iterable | 790 | 0.26% | 7 |
| Sep 2026 | Airship | — | — | — |
| Sep 2026 | Braze | — | — | — |
| Sep 2026 | Firebase Cloud Messaging | — | — | — |
| Sep 2026 | Iterable | — | — | — |
| Sep 2026 | MoEngage | — | — | — |
| Sep 2026 | OneSignal | — | — | — |
| Sep 2026 | Pusher | — | — | — |

## What is being compared

- **Airship**: Measured on the search terms “airship app”, “airship com”, “airship notification”, “airship notifications”, “airship pricing”, “airship push”, “airship push notifications” and “urban airship”, summed into one figure.
- **Braze**: Measured on the search terms “braze”, “braze app”, “braze com”, “braze crm”, “braze customer engagement platform”, “braze email”, “braze marketing”, “braze platform”, “braze pricing” and “braze software”, summed into one figure.
- **Firebase Cloud Messaging**: Measured on the search term “firebase cloud messaging”.
- **Iterable**: Measured on the search terms “iterable ai”, “iterable com”, “iterable crm”, “iterable email”, “iterable marketing”, “iterable platform”, “iterable pricing”, “iterable software” and “iterable.com”, summed into one figure.
- **MoEngage**: Measured on the search terms “mo engage”, “MoEngage”, “moengage app”, “moengage com”, “moengage customer engagement platform”, “moengage notification”, “moengage pricing”, “moengage tool”, “moengage website” and “moengage whatsapp”, summed into one figure.
- **OneSignal**: Measured on the search terms “app onesignal”, “in app messaging onesignal”, “one signal”, “one signal notifications”, “one signal push”, “OneSignal”, “onesignal app”, “onesignal com”, “onesignal email”, “onesignal free plan”, “onesignal in app messaging”, “onesignal mobile push”, “onesignal notification”, “onesignal plans”, “onesignal pricing”, “onesignal push”, “onesignal push notification”, “onesignal sms”, “onesignal sms pricing”, “onesignal web”, “onesignal web push”, “onesignal web push notification” and “onesignal whatsapp”, summed into one figure.
- **Pusher**: Measured on the search term “pusher”.

- [Airship](/demand/global-en/brands/airship)
- [Braze](/demand/global-en/brands/braze)
- [Firebase Cloud Messaging](/demand/global-en/brands/firebase-cloud-messaging)
- [Iterable](/demand/global-en/brands/iterable)
- [MoEngage](/demand/global-en/brands/moengage)
- [OneSignal](/demand/global-en/brands/onesignal)
- [Pusher](/demand/global-en/brands/pusher)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among push notification platforms worldwide?

In August 2026, Braze was the most searched among push notification platforms worldwide, with an estimated 95.1K branded searches and 31.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Push notification platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/push-notification-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/push-notification-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.