--- title: "Amika vs Redken: Which is more popular?" description: "Is Amika or Redken more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Purple shampoo brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/purple-shampoo-brands/compare/amika-vs-redken" publisher: "Brandwave" --- # Amika vs Redken: Which is more popular? Is Amika or Redken more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Purple shampoo brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amika and Redken - **Competitive set**: Purple shampoo brands - **Market**: Global - **Month measured**: Oct 2026 - **Amika Share of Search**: 4.8% - **Redken Share of Search**: 10.8% ## Is Amika or Redken more popular in search? - In October 2026, Redken had more branded searches than Amika among purple shampoo brands worldwide. Redken had about 9,900 branded searches, while Amika had 4,400. Redken made up 10.8% of all purple shampoo brand searches we track, and Amika accounted for 4.8%. - Redken was ahead of Amika in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Amika’s share of searches among purple shampoo brands worldwide moved from 5.2% to 4.8%, and its estimated monthly branded searches moved from 3.6K to 4.4K. - Across the 12 months ending October 2026, Redken’s share of searches among purple shampoo brands worldwide moved from 11.8% to 10.8%, and its estimated monthly branded searches moved from 8.1K to 9.9K. ## Top purple shampoo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amika was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Redken was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amika was listed before Redken in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amika | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Olaplex | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Redken | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Pureology | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Fanola | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Matrix | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Clairol | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | K18 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Joico | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kristin Ess | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about purple shampoo brands - Asked ChatGPT "Which purple shampoo should I use?": 1. Pureology, 2. Olaplex - Asked ChatGPT "What are the best purple shampoo brands?": 1. Amika, 2. Olaplex, 3. Redken, 4. Fanola, 5. Matrix - Asked ChatGPT "What's the best purple shampoo for brassy blonde hair?": 1. Amika, 2. Redken - Searched Google, AI Overview "purple shampoo": 1. Olaplex - Searched Google, AI Overview "best purple shampoo": 1. Olaplex, 2. Amika Not named in any answer: Clairol, K18, Joico and Kristin Ess. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for purple shampoo brands worldwide in October 2026? - Estimated monthly branded searches for Amika worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in October 2026. - Estimated monthly branded searches for Redken worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in October 2026. ## How has branded search for Amika and Redken changed worldwide over the last 12 months? | Month | Amika estimated searches | Amika Share of Search | Amika rank | Redken estimated searches | Redken Share of Search | Redken rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 3.6K | 5.2% | 6 | 8.1K | 11.8% | 4 | | Dec 2025 | 3.6K | 5.3% | 6 | 8.1K | 11.8% | 4 | | Jan 2026 | 3.6K | 5.4% | 6 | 8.1K | 12.2% | 4 | | Feb 2026 | 3.6K | 5.6% | 6 | 6.6K | 10.3% | 4 | | Mar 2026 | 4.4K | 5.6% | 6 | 8.1K | 10.3% | 4 | | Apr 2026 | 4.4K | 4.7% | 8 | 8.1K | 8.7% | 5 | | May 2026 | 3.6K | 3.4% | 8 | 9.9K | 9.5% | 5 | | Jun 2026 | 3.6K | 3.9% | 7 | 9.9K | 10.8% | 5 | | Jul 2026 | 3.6K | 3.8% | 7 | 9.9K | 10.5% | 5 | | Aug 2026 | 4.4K | 5% | 7 | 8.1K | 9.2% | 5 | | Sep 2026 | 3.6K | 4.6% | 7 | 8.1K | 10.4% | 5 | | Oct 2026 | 4.4K | 4.8% | 7 | 9.9K | 10.8% | 5 | ## How are Amika’s and Redken’s branded searches counted? Brandwave collects information about searches that people make online using Amika’s and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amika**: Measured on the search term “amika purple shampoo”. - **Redken**: Measured on the search term “redken purple shampoo”. - [Amika profile](/demand/global-en/brands/amika) - [Redken profile](/demand/global-en/brands/redken) - [All purple shampoo brands worldwide](/demand/global-en/categories/purple-shampoo-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amika or Redken more popular in search? In October 2026, Redken had more branded searches than Amika among purple shampoo brands worldwide. Redken had about 9,900 branded searches, while Amika had 4,400. Redken made up 10.8% of all purple shampoo brand searches we track, and Amika accounted for 4.8%. ## Cite this page Brandwave. "Amika vs Redken: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/purple-shampoo-brands/compare/amika-vs-redken This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/purple-shampoo-brands/compare/amika-vs-redken. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.