---
title: "Purple shampoo brands: Which are most popular?"
description: "Compare the purple shampoo brands people buy to tone blonde and grey hair. Share of Search among Fanola, Olaplex, Clairol, K18, Redken, Joico, Amika, Matrix, Kristin Ess and Pureology, the purple shampoo brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/purple-shampoo-brands"
publisher: "Brandwave"
---

# Purple shampoo brands: Which are most popular?

Compare the purple shampoo brands people buy to tone blonde and grey hair. Share of Search among Fanola, Olaplex, Clairol, K18, Redken, Joico, Amika, Matrix, Kristin Ess and Pureology, the purple shampoo brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Purple shampoo brands
- **Market**: Global
- **Brands compared**: 10
- **Month measured**: Oct 2026
- **Highest Share of Search**: Fanola, 27%

## Which brand is most popular in search among purple shampoo brands worldwide?

- In October 2026, Fanola was the most searched among purple shampoo brands worldwide, with an estimated 24.7K branded searches, 27% of all searches for the ten tracked by the Brandwave Brand Demand Index.
- Olaplex is in 2nd place, 10.8 percentage points behind at 16.2%.
- Across the 12 months ending October 2026, Fanola’s share of searches among purple shampoo brands worldwide decreased from 35.9% to 27%.
- Across the 12 months ending October 2026, Olaplex’s share of searches among purple shampoo brands worldwide increased from 14.4% to 16.2%.
- Across the 12 months ending October 2026, Clairol’s share of searches among purple shampoo brands worldwide decreased from 14.4% to 13.2%.
- Across the 12 months ending October 2026, K18’s share of searches among purple shampoo brands worldwide increased from 0.31% to 10.8%.
- Across the 12 months ending October 2026, Redken’s share of searches among purple shampoo brands worldwide decreased from 11.8% to 10.8%.
- Across the 12 months ending October 2026, Joico’s share of searches among purple shampoo brands worldwide increased from 6.4% to 7.2%.
- Across the 12 months ending October 2026, Pureology’s share of searches among purple shampoo brands worldwide decreased from 3.5% to 2.6%.
- Across the 12 months ending October 2026, Fanola’s share of searches among purple shampoo brands worldwide peaked at 36.1% in December 2025 and was lowest at 26.7% in May 2026.
- Across the 12 months ending October 2026, Olaplex’s share of searches among purple shampoo brands worldwide peaked at 16.2% in October 2026 and was lowest at 12.8% in July 2026.
- Across the 12 months ending October 2026, Clairol’s share of searches among purple shampoo brands worldwide peaked at 15.4% in February 2026 and was lowest at 10.5% in July 2026.
- Across the 12 months ending October 2026, K18’s share of searches among purple shampoo brands worldwide peaked at 21.2% in May 2026 and was lowest at 0.31% in November 2025.
- Across the 12 months ending October 2026, Redken’s share of searches among purple shampoo brands worldwide peaked at 12.2% in January 2026 and was lowest at 8.7% in April 2026.
- Across the 12 months ending October 2026, Joico’s share of searches among purple shampoo brands worldwide peaked at 7.2% in October 2026 and was lowest at 5.2% in May 2026.
- Across the 12 months ending October 2026, Amika’s share of searches among purple shampoo brands worldwide peaked at 5.6% in February 2026 and was lowest at 3.4% in May 2026.
- Across the 12 months ending October 2026, Matrix’s share of searches among purple shampoo brands worldwide peaked at 5.6% in March 2026 and was lowest at 3.8% in July 2026.
- Across the 12 months ending October 2026, Kristin Ess’ share of searches among purple shampoo brands worldwide peaked at 5.8% in April 2026 and was lowest at 1.8% in May 2026.
- Across the 12 months ending October 2026, Pureology’s share of searches among purple shampoo brands worldwide peaked at 3.5% in December 2025 and was lowest at 2% in July 2026.
- Across the 12 months ending October 2026, Olaplex rose from 3rd to 2nd among purple shampoo brands worldwide.
- Across the 12 months ending October 2026, Clairol fell from 2nd to 3rd among purple shampoo brands worldwide.
- Across the 12 months ending October 2026, K18 rose from 10th to 4th among purple shampoo brands worldwide.
- Across the 12 months ending October 2026, Redken fell from 4th to 5th among purple shampoo brands worldwide.
- Across the 12 months ending October 2026, Joico fell from 5th to 6th among purple shampoo brands worldwide.
- Across the 12 months ending October 2026, Amika fell from 6th to 7th among purple shampoo brands worldwide.
- Across the 12 months ending October 2026, Matrix fell from 7th to 8th among purple shampoo brands worldwide.
- Across the 12 months ending October 2026, Pureology fell from 8th to 10th among purple shampoo brands worldwide.
- Across the 12 months ending October 2026, Kristin Ess held steady: its share of searches among purple shampoo brands worldwide moved less than 0.5 percentage points.

## Top purple shampoo brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Olaplex was mentioned most often, in four of the five answers. Amika was recommended most often, coming first in two out of four answers that gave a list. Olaplex was second, and Redken was third. Clairol, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Amika | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Olaplex | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Redken | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Pureology | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Fanola | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Matrix | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Clairol | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| K18 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Joico | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kristin Ess | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about purple shampoo brands

- Asked ChatGPT "Which purple shampoo should I use?": 1. Pureology, 2. Olaplex
- Asked ChatGPT "What are the best purple shampoo brands?": 1. Amika, 2. Olaplex, 3. Redken, 4. Fanola, 5. Matrix
- Asked ChatGPT "What's the best purple shampoo for brassy blonde hair?": 1. Amika, 2. Redken
- Searched Google, AI Overview "purple shampoo": 1. Olaplex
- Searched Google, AI Overview "best purple shampoo": 1. Olaplex, 2. Amika

Not named in any answer: Clairol, K18, Joico and Kristin Ess.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## Compare search popularity between leading brands

- [Fanola vs Olaplex: compare search popularity](/demand/global-en/compare/fanola-vs-olaplex): 27% against 16.2% Share of Search.
- [Fanola vs Clairol: compare search popularity](/demand/global-en/compare/clairol-vs-fanola): 27% against 13.2% Share of Search.
- [Fanola vs K18: compare search popularity](/demand/global-en/compare/fanola-vs-k18-hair): 27% against 10.8% Share of Search.
- [Fanola vs Redken: compare search popularity](/demand/global-en/compare/fanola-vs-redken): 27% against 10.8% Share of Search.
- [Olaplex vs Clairol: compare search popularity](/demand/global-en/compare/clairol-vs-olaplex): 16.2% against 13.2% Share of Search.
- [Olaplex vs K18: compare search popularity](/demand/global-en/compare/k18-hair-vs-olaplex): 16.2% against 10.8% Share of Search.
- [Olaplex vs Redken: compare search popularity](/demand/global-en/compare/olaplex-vs-redken): 16.2% against 10.8% Share of Search.
- [Clairol vs K18: compare search popularity](/demand/global-en/compare/clairol-vs-k18-hair): 13.2% against 10.8% Share of Search.
- [Clairol vs Redken: compare search popularity](/demand/global-en/compare/clairol-vs-redken): 13.2% against 10.8% Share of Search.
- [K18 vs Redken: compare search popularity](/demand/global-en/compare/k18-hair-vs-redken): 10.8% Share of Search each.

## How did search popularity change for purple shampoo brands worldwide in October 2026?

- In October 2026, Olaplex gained share of searches among purple shampoo brands worldwide, from 15.6% to 16.2%.
- In October 2026, K18 lost share of searches among purple shampoo brands worldwide, from 12.7% to 10.8%.
- In October 2026, Fanola lost share of searches among purple shampoo brands worldwide, from 27.5% to 27%.
- Joico’s share of searches among purple shampoo brands worldwide has gained ground for 3 months in a row, from 5.7% to 7.2% in October 2026.
- Matrix’s share of searches among purple shampoo brands worldwide has gained ground for 3 months in a row, from 3.8% to 4.8% in October 2026.
- Kristin Ess’ share of searches among purple shampoo brands worldwide has gained ground for 3 months in a row, from 2% to 2.6% in October 2026.
- Estimated monthly branded searches for Amika worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in October 2026.
- Estimated monthly branded searches for Clairol worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in October 2026.

## Which purple shampoo brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fanola | 27% | 24.7K | +15.4% | Fanola |
| 2 | Olaplex | 16.2% | 14.8K | +22.3% | Olaplex |
| 3 | Clairol | 13.2% | 12.1K | +22.2% | Clairol |
| 4 | K18 | 10.8% | 9.9K | 0.0% | K18 |
| 5 | Redken | 10.8% | 9.9K | +22.2% | Redken |
| 6 | Joico | 7.2% | 6.6K | +22.2% | Henkel AG & Co. KGaA |
| 7 | Amika | 4.8% | 4.4K | +22.2% | Amika |
| 8 | Matrix | 4.8% | 4.4K | +22.2% | Matrix |
| 9 | Kristin Ess | 2.6% | 2.4K | +26.3% | Kristin Ess |
| 10 | Pureology | 2.6% | 2.4K | +26.3% | Pureology |

Olaplex, Redken and Pureology sell other things too, so only their searches that name this product count here, like “olaplex purple shampoo”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Fanola | 24.7K | 35.9% | 1 |
| Nov 2025 | Clairol | 9.9K | 14.4% | 2 |
| Nov 2025 | Olaplex | 9.9K | 14.4% | 3 |
| Nov 2025 | Redken | 8.1K | 11.8% | 4 |
| Nov 2025 | Joico | 4.4K | 6.4% | 5 |
| Nov 2025 | Amika | 3.6K | 5.2% | 6 |
| Nov 2025 | Matrix | 3.6K | 5.2% | 7 |
| Nov 2025 | Pureology | 2.4K | 3.5% | 8 |
| Nov 2025 | Kristin Ess | 1.9K | 2.8% | 9 |
| Nov 2025 | K18 | 210 | 0.31% | 10 |
| Dec 2025 | Fanola | 24.7K | 36.1% | 1 |
| Dec 2025 | Clairol | 9.9K | 14.5% | 2 |
| Dec 2025 | Olaplex | 9.9K | 14.5% | 3 |
| Dec 2025 | Redken | 8.1K | 11.8% | 4 |
| Dec 2025 | Joico | 4.4K | 6.4% | 5 |
| Dec 2025 | Amika | 3.6K | 5.3% | 6 |
| Dec 2025 | Matrix | 3.6K | 5.3% | 7 |
| Dec 2025 | Pureology | 2.4K | 3.5% | 8 |
| Dec 2025 | Kristin Ess | 1.6K | 2.3% | 9 |
| Dec 2025 | K18 | 210 | 0.31% | 10 |
| Jan 2026 | Fanola | 22.9K | 34.5% | 1 |
| Jan 2026 | Clairol | 9.9K | 14.9% | 2 |
| Jan 2026 | Olaplex | 9.9K | 14.9% | 3 |
| Jan 2026 | Redken | 8.1K | 12.2% | 4 |
| Jan 2026 | Joico | 4.4K | 6.6% | 5 |
| Jan 2026 | Amika | 3.6K | 5.4% | 6 |
| Jan 2026 | Matrix | 3.6K | 5.4% | 7 |
| Jan 2026 | Kristin Ess | 1.9K | 2.9% | 8 |
| Jan 2026 | Pureology | 1.9K | 2.9% | 9 |
| Jan 2026 | K18 | 260 | 0.39% | 10 |
| Feb 2026 | Fanola | 22.9K | 35.7% | 1 |
| Feb 2026 | Clairol | 9.9K | 15.4% | 2 |
| Feb 2026 | Olaplex | 9.9K | 15.4% | 3 |
| Feb 2026 | Redken | 6.6K | 10.3% | 4 |
| Feb 2026 | Joico | 4.4K | 6.9% | 5 |
| Feb 2026 | Amika | 3.6K | 5.6% | 6 |
| Feb 2026 | Matrix | 2.9K | 4.5% | 7 |
| Feb 2026 | Kristin Ess | 1.9K | 3% | 8 |
| Feb 2026 | Pureology | 1.9K | 3% | 9 |
| Feb 2026 | K18 | 210 | 0.33% | 10 |
| Mar 2026 | Fanola | 28K | 35.4% | 1 |
| Mar 2026 | Olaplex | 12.1K | 15.3% | 2 |
| Mar 2026 | Clairol | 9.9K | 12.5% | 3 |
| Mar 2026 | Redken | 8.1K | 10.3% | 4 |
| Mar 2026 | Joico | 5.4K | 6.8% | 5 |
| Mar 2026 | Amika | 4.4K | 5.6% | 6 |
| Mar 2026 | Matrix | 4.4K | 5.6% | 7 |
| Mar 2026 | K18 | 2.4K | 3% | 8 |
| Mar 2026 | Pureology | 2.4K | 3% | 9 |
| Mar 2026 | Kristin Ess | 1.9K | 2.4% | 10 |
| Apr 2026 | Fanola | 28K | 29.9% | 1 |
| Apr 2026 | K18 | 14.8K | 15.8% | 2 |
| Apr 2026 | Olaplex | 12.1K | 12.9% | 3 |
| Apr 2026 | Clairol | 9.9K | 10.6% | 4 |
| Apr 2026 | Redken | 8.1K | 8.7% | 5 |
| Apr 2026 | Joico | 5.4K | 5.8% | 6 |
| Apr 2026 | Kristin Ess | 5.4K | 5.8% | 7 |
| Apr 2026 | Amika | 4.4K | 4.7% | 8 |
| Apr 2026 | Matrix | 3.6K | 3.8% | 9 |
| Apr 2026 | Pureology | 1.9K | 2% | 10 |
| May 2026 | Fanola | 28K | 26.7% | 1 |
| May 2026 | K18 | 22.2K | 21.2% | 2 |
| May 2026 | Olaplex | 14.8K | 14.1% | 3 |
| May 2026 | Clairol | 12.1K | 11.6% | 4 |
| May 2026 | Redken | 9.9K | 9.5% | 5 |
| May 2026 | Joico | 5.4K | 5.2% | 6 |
| May 2026 | Matrix | 4.4K | 4.2% | 7 |
| May 2026 | Amika | 3.6K | 3.4% | 8 |
| May 2026 | Pureology | 2.4K | 2.3% | 9 |
| May 2026 | Kristin Ess | 1.9K | 1.8% | 10 |
| Jun 2026 | Fanola | 28K | 30.6% | 1 |
| Jun 2026 | K18 | 14.8K | 16.2% | 2 |
| Jun 2026 | Olaplex | 12.1K | 13.2% | 3 |
| Jun 2026 | Clairol | 9.9K | 10.8% | 4 |
| Jun 2026 | Redken | 9.9K | 10.8% | 5 |
| Jun 2026 | Joico | 5.4K | 5.9% | 6 |
| Jun 2026 | Amika | 3.6K | 3.9% | 7 |
| Jun 2026 | Matrix | 3.6K | 3.9% | 8 |
| Jun 2026 | Pureology | 2.4K | 2.6% | 9 |
| Jun 2026 | Kristin Ess | 1.9K | 2.1% | 10 |
| Jul 2026 | Fanola | 28K | 29.7% | 1 |
| Jul 2026 | K18 | 18.1K | 19.2% | 2 |
| Jul 2026 | Olaplex | 12.1K | 12.8% | 3 |
| Jul 2026 | Clairol | 9.9K | 10.5% | 4 |
| Jul 2026 | Redken | 9.9K | 10.5% | 5 |
| Jul 2026 | Joico | 5.4K | 5.7% | 6 |
| Jul 2026 | Amika | 3.6K | 3.8% | 7 |
| Jul 2026 | Matrix | 3.6K | 3.8% | 8 |
| Jul 2026 | Kristin Ess | 1.9K | 2% | 9 |
| Jul 2026 | Pureology | 1.9K | 2% | 10 |
| Aug 2026 | Fanola | 26.2K | 29.7% | 1 |
| Aug 2026 | Clairol | 12.1K | 13.7% | 2 |
| Aug 2026 | K18 | 12.1K | 13.7% | 3 |
| Aug 2026 | Olaplex | 12.1K | 13.7% | 4 |
| Aug 2026 | Redken | 8.1K | 9.2% | 5 |
| Aug 2026 | Joico | 5.4K | 6.1% | 6 |
| Aug 2026 | Amika | 4.4K | 5% | 7 |
| Aug 2026 | Matrix | 3.6K | 4.1% | 8 |
| Aug 2026 | Pureology | 2.4K | 2.7% | 9 |
| Aug 2026 | Kristin Ess | 1.9K | 2.2% | 10 |
| Sep 2026 | Fanola | 21.4K | 27.5% | 1 |
| Sep 2026 | Olaplex | 12.1K | 15.6% | 2 |
| Sep 2026 | Clairol | 9.9K | 12.7% | 3 |
| Sep 2026 | K18 | 9.9K | 12.7% | 4 |
| Sep 2026 | Redken | 8.1K | 10.4% | 5 |
| Sep 2026 | Joico | 5.4K | 6.9% | 6 |
| Sep 2026 | Amika | 3.6K | 4.6% | 7 |
| Sep 2026 | Matrix | 3.6K | 4.6% | 8 |
| Sep 2026 | Kristin Ess | 1.9K | 2.4% | 9 |
| Sep 2026 | Pureology | 1.9K | 2.4% | 10 |
| Oct 2026 | Fanola | 24.7K | 27% | 1 |
| Oct 2026 | Olaplex | 14.8K | 16.2% | 2 |
| Oct 2026 | Clairol | 12.1K | 13.2% | 3 |
| Oct 2026 | K18 | 9.9K | 10.8% | 4 |
| Oct 2026 | Redken | 9.9K | 10.8% | 5 |
| Oct 2026 | Joico | 6.6K | 7.2% | 6 |
| Oct 2026 | Amika | 4.4K | 4.8% | 7 |
| Oct 2026 | Matrix | 4.4K | 4.8% | 8 |
| Oct 2026 | Kristin Ess | 2.4K | 2.6% | 9 |
| Oct 2026 | Pureology | 2.4K | 2.6% | 10 |

## How are branded searches counted for purple shampoo brands?

- **Amika**: Measured on the search term “amika purple shampoo”.
- **Clairol**: Measured on the search term “clairol shimmer lights”.
- **Fanola**: Measured on the search terms “fanola no yellow” and “fanola purple shampoo”, summed into one figure.
- **Joico**: Measured on the search term “joico purple shampoo”.
- **K18**: Measured on the search term “k18 purple shampoo”.
- **Kristin Ess**: Measured on the search term “kristin ess purple shampoo”.
- **Matrix**: Measured on the search term “matrix purple shampoo”.
- **Olaplex**: Measured on the search term “olaplex purple shampoo”.
- **Pureology**: Measured on the search term “pureology purple shampoo”.
- **Redken**: Measured on the search term “redken purple shampoo”.

- [Amika](/demand/global-en/brands/amika)
- [Clairol](/demand/global-en/brands/clairol)
- [Fanola](/demand/global-en/brands/fanola)
- [Joico](/demand/global-en/brands/joico)
- [K18](/demand/global-en/brands/k18-hair)
- [Kristin Ess](/demand/global-en/brands/kristin-ess)
- [Matrix](/demand/global-en/brands/matrix-haircare)
- [Olaplex](/demand/global-en/brands/olaplex)
- [Pureology](/demand/global-en/brands/pureology)
- [Redken](/demand/global-en/brands/redken)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among purple shampoo brands worldwide?

In October 2026, Fanola was the most searched among purple shampoo brands worldwide, with an estimated 24.7K branded searches, 27% of all searches for the ten tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Purple shampoo brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/purple-shampoo-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/purple-shampoo-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.