--- title: "Pump bag brands: Which are searched most?" description: "Compare the pump bag brands people buy. Share of Search among Spectra, Medela, Momcozy and Elvie, the pump bag brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/pump-bag-brands" publisher: "Brandwave" --- # Pump bag brands: Which are searched most? Compare the pump bag brands people buy. Share of Search among Spectra, Medela, Momcozy and Elvie, the pump bag brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Pump bag brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Spectra, 97% ## Which brand is most popular in search among pump bag brands worldwide? - In September 2026, Spectra was the most searched among pump bag brands worldwide, with an estimated 188K branded searches and 97% estimated Share of Search within this set. - Medela is in 2nd place, 95.1 percentage points behind at 1.9% Share of Search. - Across the 12 months ending September 2026, Spectra’s estimated Share of Search among pump bag brands worldwide increased from 96.3% to 97%. - Across the 12 months ending September 2026, Medela’s estimated Share of Search among pump bag brands worldwide decreased from 2.5% to 1.9%. - Across the 12 months ending September 2026, Spectra’s estimated Share of Search among pump bag brands worldwide peaked at 97.4% in July 2026 and was lowest at 96.3% in October 2025. - Across the 12 months ending September 2026, Momcozy and Elvie held steady: their estimated Share of Search among pump bag brands worldwide each moved less than 0.5 percentage points. ## How did search popularity change for pump bag brands worldwide in September 2026? - Estimated monthly branded searches for Momcozy worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026. - Estimated monthly branded searches for Spectra worldwide rose 10.2% over 12 measured months, from 171K to 188K in September 2026. - Estimated monthly branded searches for Elvie worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026. - Estimated monthly branded searches for Medela worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Spectra | 97% | 188K | -3.2% | Spectra | | 2 | Medela | 1.9% | 3.6K | 0.0% | Medela | | 3 | Momcozy | 0.98% | 1.9K | 0.0% | Momcozy | | 4 | Elvie | 0.2% | 390 | 0.0% | Elvie | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Spectra | 171K | 96.3% | 1 | | Oct 2025 | Medela | 4.4K | 2.5% | 2 | | Oct 2025 | Momcozy | 1.6K | 0.9% | 3 | | Oct 2025 | Elvie | 480 | 0.27% | 4 | | Nov 2025 | Spectra | 175K | 96.4% | 1 | | Nov 2025 | Medela | 4.4K | 2.4% | 2 | | Nov 2025 | Momcozy | 1.6K | 0.88% | 3 | | Nov 2025 | Elvie | 480 | 0.26% | 4 | | Dec 2025 | Spectra | 160K | 96.7% | 1 | | Dec 2025 | Medela | 3.6K | 2.2% | 2 | | Dec 2025 | Momcozy | 1.3K | 0.79% | 3 | | Dec 2025 | Elvie | 480 | 0.29% | 4 | | Jan 2026 | Spectra | 194K | 96.8% | 1 | | Jan 2026 | Medela | 4.4K | 2.2% | 2 | | Jan 2026 | Momcozy | 1.6K | 0.8% | 3 | | Jan 2026 | Elvie | 480 | 0.24% | 4 | | Feb 2026 | Spectra | 179K | 97% | 1 | | Feb 2026 | Medela | 3.6K | 1.9% | 2 | | Feb 2026 | Momcozy | 1.6K | 0.87% | 3 | | Feb 2026 | Elvie | 390 | 0.21% | 4 | | Mar 2026 | Spectra | 215K | 97.1% | 1 | | Mar 2026 | Medela | 4.4K | 2% | 2 | | Mar 2026 | Momcozy | 1.6K | 0.72% | 3 | | Mar 2026 | Elvie | 480 | 0.22% | 4 | | Apr 2026 | Spectra | 190K | 97.1% | 1 | | Apr 2026 | Medela | 3.6K | 1.8% | 2 | | Apr 2026 | Momcozy | 1.6K | 0.82% | 3 | | Apr 2026 | Elvie | 390 | 0.2% | 4 | | May 2026 | Spectra | 190K | 97.1% | 1 | | May 2026 | Medela | 3.6K | 1.8% | 2 | | May 2026 | Momcozy | 1.6K | 0.82% | 3 | | May 2026 | Elvie | 390 | 0.2% | 4 | | Jun 2026 | Spectra | 190K | 97.1% | 1 | | Jun 2026 | Medela | 3.6K | 1.8% | 2 | | Jun 2026 | Momcozy | 1.6K | 0.82% | 3 | | Jun 2026 | Elvie | 390 | 0.2% | 4 | | Jul 2026 | Spectra | 208K | 97.4% | 1 | | Jul 2026 | Medela | 3.6K | 1.7% | 2 | | Jul 2026 | Momcozy | 1.6K | 0.75% | 3 | | Jul 2026 | Elvie | 260 | 0.12% | 4 | | Aug 2026 | Spectra | 195K | 97.1% | 1 | | Aug 2026 | Medela | 3.6K | 1.8% | 2 | | Aug 2026 | Momcozy | 1.9K | 0.95% | 3 | | Aug 2026 | Elvie | 390 | 0.19% | 4 | | Sep 2026 | Spectra | 188K | 97% | 1 | | Sep 2026 | Medela | 3.6K | 1.9% | 2 | | Sep 2026 | Momcozy | 1.9K | 0.98% | 3 | | Sep 2026 | Elvie | 390 | 0.2% | 4 | ## What is being compared - **Elvie**: Measured on the search term “breast pump elvie”. - **Medela**: Measured on the search term “breast pump medela”. - **Momcozy**: Measured on the search term “breast pump momcozy”. - **Spectra**: Measured on the search terms “spectra bag”, “spectra breast pump”, “spectra pump”, “spectra pump bag” and “spectra s1”, summed into one figure. - [Elvie](/demand/global-en/brands/elvie) - [Medela](/demand/global-en/brands/medela) - [Momcozy](/demand/global-en/brands/momcozy) - [Spectra](/demand/global-en/brands/spectra) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among pump bag brands worldwide? In September 2026, Spectra was the most searched among pump bag brands worldwide, with an estimated 188K branded searches and 97% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Pump bag brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/pump-bag-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pump-bag-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.