---
title: "Publisher ad monetisation platforms: Which brands are most popular in search?"
description: "Compare the platforms publishers sell ad space through. Share of Search among Bids, Google Ad Manager, Ezoic, Snigel and Publift, the publisher ad monetisation platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/publisher-ad-monetisation-platforms"
publisher: "Brandwave"
---

# Publisher ad monetisation platforms: Which brands are most popular in search?

Compare the platforms publishers sell ad space through. Share of Search among Bids, Google Ad Manager, Ezoic, Snigel and Publift, the publisher ad monetisation platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Publisher ad monetisation platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bids, 70%

## Which brand is most popular in search among publisher ad monetisation platforms worldwide?

- In August 2026, Bids was the most searched among publisher ad monetisation platforms worldwide, with an estimated 368K branded searches and 70% estimated Share of Search within this set.
- Google Ad Manager is in 2nd place, 44.3 percentage points behind at 25.7% Share of Search.
- Across the 11 months ending August 2026, Bids’ estimated Share of Search among publisher ad monetisation platforms worldwide decreased from 72.2% to 70%.
- Across the 11 months ending August 2026, Google Ad Manager’s estimated Share of Search among publisher ad monetisation platforms worldwide increased from 21.6% to 25.7%.
- Across the 11 months ending August 2026, Ezoic’s estimated Share of Search among publisher ad monetisation platforms worldwide decreased from 3.6% to 2.3%.
- Across the 11 months ending August 2026, Bids’ estimated Share of Search among publisher ad monetisation platforms worldwide peaked at 79.8% in January 2026 and was lowest at 68.6% in December 2025.
- Across the 11 months ending August 2026, Google Ad Manager’s estimated Share of Search among publisher ad monetisation platforms worldwide peaked at 25.8% in July 2026 and was lowest at 16% in January 2026.
- Across the 11 months ending August 2026, Ezoic’s estimated Share of Search among publisher ad monetisation platforms worldwide peaked at 4.1% in December 2025 and was lowest at 2.3% in June 2026.
- Across the 11 months ending August 2026, Snigel and Publift held steady: their estimated Share of Search among publisher ad monetisation platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bids vs Google Ad Manager: compare search popularity](/demand/global-en/compare/bids-vs-google-ad-manager): 70% against 25.7% Share of Search.
- [Bids vs Ezoic: compare search popularity](/demand/global-en/compare/bids-vs-ezoic): 70% against 2.3% Share of Search.
- [Google Ad Manager vs Ezoic: compare search popularity](/demand/global-en/compare/ezoic-vs-google-ad-manager): 25.7% against 2.3% Share of Search.

## How did search popularity change for publisher ad monetisation platforms worldwide in August 2026?

- Estimated monthly branded searches for Google Ad Manager worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.
- Estimated monthly branded searches for Publift worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.
- Estimated monthly branded searches for Ezoic worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.
- Estimated monthly branded searches for Snigel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bids | 70% | 368K | 0.0% | Bids |
| 2 | Google Ad Manager | 25.7% | 135K | 0.0% | Google Ad Manager |
| 3 | Ezoic | 2.3% | 12.1K | 0.0% | Ezoic |
| 4 | Snigel | 1.9% | 9.9K | +22.2% | Snigel |
| 5 | Publift | 0.19% | 1K | 0.0% | Publift |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bids | 368K | 72.2% | 1 |
| Oct 2025 | Google Ad Manager | 110K | 21.6% | 2 |
| Oct 2025 | Ezoic | 18.1K | 3.6% | 3 |
| Oct 2025 | Snigel | 12.1K | 2.4% | 4 |
| Oct 2025 | Publift | 1.6K | 0.31% | 5 |
| Nov 2025 | Bids | 368K | 72.5% | 1 |
| Nov 2025 | Google Ad Manager | 110K | 21.7% | 2 |
| Nov 2025 | Ezoic | 18.1K | 3.6% | 3 |
| Nov 2025 | Snigel | 9.9K | 2% | 4 |
| Nov 2025 | Publift | 1.6K | 0.32% | 5 |
| Dec 2025 | Bids | 301K | 68.6% | 1 |
| Dec 2025 | Google Ad Manager | 110K | 25.1% | 2 |
| Dec 2025 | Ezoic | 18.1K | 4.1% | 3 |
| Dec 2025 | Snigel | 8.1K | 1.8% | 4 |
| Dec 2025 | Publift | 1.3K | 0.3% | 5 |
| Jan 2026 | Bids | 550K | 79.8% | 1 |
| Jan 2026 | Google Ad Manager | 110K | 16% | 2 |
| Jan 2026 | Ezoic | 18.1K | 2.6% | 3 |
| Jan 2026 | Snigel | 9.9K | 1.4% | 4 |
| Jan 2026 | Publift | 1.6K | 0.23% | 5 |
| Feb 2026 | Bids | 368K | 72.7% | 1 |
| Feb 2026 | Google Ad Manager | 110K | 21.7% | 2 |
| Feb 2026 | Ezoic | 14.8K | 2.9% | 3 |
| Feb 2026 | Snigel | 12.1K | 2.4% | 4 |
| Feb 2026 | Publift | 1.3K | 0.26% | 5 |
| Mar 2026 | Bids | 450K | 73.4% | 1 |
| Mar 2026 | Google Ad Manager | 135K | 22% | 2 |
| Mar 2026 | Ezoic | 14.8K | 2.4% | 3 |
| Mar 2026 | Snigel | 12.1K | 2% | 4 |
| Mar 2026 | Publift | 1.3K | 0.21% | 5 |
| Apr 2026 | Bids | 450K | 73.4% | 1 |
| Apr 2026 | Google Ad Manager | 135K | 22% | 2 |
| Apr 2026 | Ezoic | 14.8K | 2.4% | 3 |
| Apr 2026 | Snigel | 12.1K | 2% | 4 |
| Apr 2026 | Publift | 1K | 0.16% | 5 |
| May 2026 | Bids | 368K | 69.3% | 1 |
| May 2026 | Google Ad Manager | 135K | 25.4% | 2 |
| May 2026 | Ezoic | 14.8K | 2.8% | 3 |
| May 2026 | Snigel | 12.1K | 2.3% | 4 |
| May 2026 | Publift | 1K | 0.19% | 5 |
| Jun 2026 | Bids | 368K | 70% | 1 |
| Jun 2026 | Google Ad Manager | 135K | 25.7% | 2 |
| Jun 2026 | Ezoic | 12.1K | 2.3% | 3 |
| Jun 2026 | Snigel | 9.9K | 1.9% | 4 |
| Jun 2026 | Publift | 1K | 0.19% | 5 |
| Jul 2026 | Bids | 368K | 70.2% | 1 |
| Jul 2026 | Google Ad Manager | 135K | 25.8% | 2 |
| Jul 2026 | Ezoic | 12.1K | 2.3% | 3 |
| Jul 2026 | Snigel | 8.1K | 1.5% | 4 |
| Jul 2026 | Publift | 1K | 0.19% | 5 |
| Aug 2026 | Bids | 368K | 70% | 1 |
| Aug 2026 | Google Ad Manager | 135K | 25.7% | 2 |
| Aug 2026 | Ezoic | 12.1K | 2.3% | 3 |
| Aug 2026 | Snigel | 9.9K | 1.9% | 4 |
| Aug 2026 | Publift | 1K | 0.19% | 5 |
| Sep 2026 | Bids | — | — | — |
| Sep 2026 | Ezoic | — | — | — |
| Sep 2026 | Google Ad Manager | — | — | — |
| Sep 2026 | Publift | — | — | — |
| Sep 2026 | Snigel | — | — | — |

## What is being compared

- **Bids**: Measured on the search term “bids”.
- **Ezoic**: Measured on the search term “ezoic”.
- **Google Ad Manager**: Measured on the search term “google ad manager”.
- **Publift**: Measured on the search term “publift”.
- **Snigel**: Measured on the search term “snigel”.

- [Bids](/demand/global-en/brands/bids)
- [Ezoic](/demand/global-en/brands/ezoic)
- [Google Ad Manager](/demand/global-en/brands/google-ad-manager)
- [Publift](/demand/global-en/brands/publift)
- [Snigel](/demand/global-en/brands/snigel)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among publisher ad monetisation platforms worldwide?

In August 2026, Bids was the most searched among publisher ad monetisation platforms worldwide, with an estimated 368K branded searches and 70% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Publisher ad monetisation platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/publisher-ad-monetisation-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/publisher-ad-monetisation-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.