---
title: "Public relations agencies: Which are searched most?"
description: "Compare the agencies brands hire for public relations. Share of Search among Edelman, BCW, Weber Shandwick, FleishmanHillard Aotearoa and Golin, the public relations agencies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/public-relations-agencies"
publisher: "Brandwave"
---

# Public relations agencies: Which are searched most?

Compare the agencies brands hire for public relations. Share of Search among Edelman, BCW, Weber Shandwick, FleishmanHillard Aotearoa and Golin, the public relations agencies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Public relations agencies
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Edelman, 37.8%

## Which brand is most popular in search among public relations agencies worldwide?

- In August 2026, Edelman was the most searched among public relations agencies worldwide, with an estimated 40.5K branded searches and 37.8% estimated Share of Search within this set.
- BCW is in 2nd place, 6.9 percentage points behind at 30.9% Share of Search.
- Across the 11 months ending August 2026, Edelman’s estimated Share of Search among public relations agencies worldwide decreased from 45.9% to 37.8%.
- Across the 11 months ending August 2026, BCW’s estimated Share of Search among public relations agencies worldwide increased from 20.6% to 30.9%.
- Across the 11 months ending August 2026, Weber Shandwick’s estimated Share of Search among public relations agencies worldwide decreased from 16.8% to 13.8%.
- Across the 11 months ending August 2026, FleishmanHillard Aotearoa’s estimated Share of Search among public relations agencies worldwide increased from 9.2% to 11.3%.
- Across the 11 months ending August 2026, Golin’s estimated Share of Search among public relations agencies worldwide decreased from 7.5% to 6.2%.
- Across the 11 months ending August 2026, Edelman’s estimated Share of Search among public relations agencies worldwide peaked at 45.9% in October 2025 and was lowest at 36% in July 2026.
- Across the 11 months ending August 2026, BCW’s estimated Share of Search among public relations agencies worldwide peaked at 36.9% in June 2026 and was lowest at 20.6% in October 2025.
- Across the 11 months ending August 2026, Weber Shandwick’s estimated Share of Search among public relations agencies worldwide peaked at 18.7% in November 2025 and was lowest at 11% in June 2026.
- Across the 11 months ending August 2026, FleishmanHillard Aotearoa’s estimated Share of Search among public relations agencies worldwide peaked at 11.8% in March 2026 and was lowest at 8.9% in July 2026.
- Across the 11 months ending August 2026, Golin’s estimated Share of Search among public relations agencies worldwide peaked at 7.9% in March 2026 and was lowest at 5.9% in July 2026.

## Compare search popularity between leading brands

- [Edelman vs BCW: compare search popularity](/demand/global-en/compare/bcw-vs-edelman): 37.8% against 30.9% Share of Search.
- [Edelman vs Weber Shandwick: compare search popularity](/demand/global-en/compare/edelman-vs-weber-shandwick): 37.8% against 13.8% Share of Search.
- [Edelman vs FleishmanHillard Aotearoa: compare search popularity](/demand/global-en/compare/edelman-vs-fleishmanhillard-aotearoa): 37.8% against 11.3% Share of Search.
- [Edelman vs Golin: compare search popularity](/demand/global-en/compare/edelman-vs-golin): 37.8% against 6.2% Share of Search.
- [BCW vs Weber Shandwick: compare search popularity](/demand/global-en/compare/bcw-vs-weber-shandwick): 30.9% against 13.8% Share of Search.
- [BCW vs FleishmanHillard Aotearoa: compare search popularity](/demand/global-en/compare/bcw-vs-fleishmanhillard-aotearoa): 30.9% against 11.3% Share of Search.
- [BCW vs Golin: compare search popularity](/demand/global-en/compare/bcw-vs-golin): 30.9% against 6.2% Share of Search.
- [Weber Shandwick vs FleishmanHillard Aotearoa: compare search popularity](/demand/global-en/compare/fleishmanhillard-aotearoa-vs-weber-shandwick): 13.8% against 11.3% Share of Search.
- [Weber Shandwick vs Golin: compare search popularity](/demand/global-en/compare/golin-vs-weber-shandwick): 13.8% against 6.2% Share of Search.
- [FleishmanHillard Aotearoa vs Golin: compare search popularity](/demand/global-en/compare/fleishmanhillard-aotearoa-vs-golin): 11.3% against 6.2% Share of Search.

## How did search popularity change for public relations agencies worldwide in August 2026?

- In August 2026, Edelman overtook BCW to take the highest estimated Share of Search among public relations agencies worldwide, at 37.8%.
- In August 2026, FleishmanHillard Aotearoa gained estimated Share of Search among public relations agencies worldwide, from 8.9% to 11.3%.
- In August 2026, Weber Shandwick gained estimated Share of Search among public relations agencies worldwide, from 13.2% to 13.8%.
- In August 2026, BCW lost estimated Share of Search among public relations agencies worldwide, from 36% to 30.9%.
- Estimated monthly branded searches for Golin worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Edelman | 37.8% | 40.5K | 0.0% | Edelman |
| 2 | BCW | 30.9% | 33.1K | -18.3% | BCW |
| 3 | Weber Shandwick | 13.8% | 14.8K | 0.0% | Weber Shandwick |
| 4 | FleishmanHillard Aotearoa | 11.3% | 12.2K | +22.1% | FleishmanHillard Aotearoa |
| 5 | Golin | 6.2% | 6.6K | 0.0% | Golin |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Edelman | 60.5K | 45.9% | 1 |
| Oct 2025 | BCW | 27.1K | 20.6% | 2 |
| Oct 2025 | Weber Shandwick | 22.2K | 16.8% | 3 |
| Oct 2025 | FleishmanHillard Aotearoa | 12.1K | 9.2% | 4 |
| Oct 2025 | Golin | 9.9K | 7.5% | 5 |
| Nov 2025 | Edelman | 49.5K | 41.6% | 1 |
| Nov 2025 | BCW | 27.1K | 22.8% | 2 |
| Nov 2025 | Weber Shandwick | 22.2K | 18.7% | 3 |
| Nov 2025 | FleishmanHillard Aotearoa | 12.1K | 10.2% | 4 |
| Nov 2025 | Golin | 8.1K | 6.8% | 5 |
| Dec 2025 | Edelman | 49.5K | 40.9% | 1 |
| Dec 2025 | BCW | 33.1K | 27.4% | 2 |
| Dec 2025 | Weber Shandwick | 18.1K | 15% | 3 |
| Dec 2025 | FleishmanHillard Aotearoa | 12.1K | 10% | 4 |
| Dec 2025 | Golin | 8.1K | 6.7% | 5 |
| Jan 2026 | Edelman | 60.5K | 44.4% | 1 |
| Jan 2026 | BCW | 33.1K | 24.3% | 2 |
| Jan 2026 | Weber Shandwick | 18.1K | 13.3% | 3 |
| Jan 2026 | FleishmanHillard Aotearoa | 14.8K | 10.9% | 4 |
| Jan 2026 | Golin | 9.9K | 7.3% | 5 |
| Feb 2026 | Edelman | 60.5K | 44.4% | 1 |
| Feb 2026 | BCW | 33.1K | 24.3% | 2 |
| Feb 2026 | Weber Shandwick | 18.1K | 13.3% | 3 |
| Feb 2026 | FleishmanHillard Aotearoa | 14.8K | 10.9% | 4 |
| Feb 2026 | Golin | 9.9K | 7.3% | 5 |
| Mar 2026 | Edelman | 49.5K | 39.5% | 1 |
| Mar 2026 | BCW | 33.1K | 26.4% | 2 |
| Mar 2026 | Weber Shandwick | 18.1K | 14.4% | 3 |
| Mar 2026 | FleishmanHillard Aotearoa | 14.8K | 11.8% | 4 |
| Mar 2026 | Golin | 9.9K | 7.9% | 5 |
| Apr 2026 | Edelman | 60.5K | 45.2% | 1 |
| Apr 2026 | BCW | 33.1K | 24.7% | 2 |
| Apr 2026 | Weber Shandwick | 18.1K | 13.5% | 3 |
| Apr 2026 | FleishmanHillard Aotearoa | 12.2K | 9.1% | 4 |
| Apr 2026 | Golin | 9.9K | 7.4% | 5 |
| May 2026 | Edelman | 49.5K | 40.9% | 1 |
| May 2026 | BCW | 33.1K | 27.4% | 2 |
| May 2026 | Weber Shandwick | 18.1K | 15% | 3 |
| May 2026 | FleishmanHillard Aotearoa | 12.1K | 10% | 4 |
| May 2026 | Golin | 8.1K | 6.7% | 5 |
| Jun 2026 | BCW | 49.5K | 36.9% | 1 |
| Jun 2026 | Edelman | 49.5K | 36.9% | 2 |
| Jun 2026 | Weber Shandwick | 14.8K | 11% | 3 |
| Jun 2026 | FleishmanHillard Aotearoa | 12.1K | 9.1% | 4 |
| Jun 2026 | Golin | 8.1K | 6% | 5 |
| Jul 2026 | BCW | 40.5K | 36% | 1 |
| Jul 2026 | Edelman | 40.5K | 36% | 2 |
| Jul 2026 | Weber Shandwick | 14.8K | 13.2% | 3 |
| Jul 2026 | FleishmanHillard Aotearoa | 9.9K | 8.9% | 4 |
| Jul 2026 | Golin | 6.6K | 5.9% | 5 |
| Aug 2026 | Edelman | 40.5K | 37.8% | 1 |
| Aug 2026 | BCW | 33.1K | 30.9% | 2 |
| Aug 2026 | Weber Shandwick | 14.8K | 13.8% | 3 |
| Aug 2026 | FleishmanHillard Aotearoa | 12.2K | 11.3% | 4 |
| Aug 2026 | Golin | 6.6K | 6.2% | 5 |
| Sep 2026 | BCW | — | — | — |
| Sep 2026 | Edelman | — | — | — |
| Sep 2026 | FleishmanHillard Aotearoa | — | — | — |
| Sep 2026 | Golin | — | — | — |
| Sep 2026 | Weber Shandwick | — | — | — |

## What is being compared

- **BCW**: Measured on the search term “bcw”.
- **Edelman**: Measured on the search term “edelman”.
- **FleishmanHillard Aotearoa**: Measured on the search terms “fleishmanhillard” and “fleishmanhillard aotearoa”, summed into one figure.
- **Golin**: Measured on the search term “golin”.
- **Weber Shandwick**: Measured on the search term “weber shandwick”.

- [BCW](/demand/global-en/brands/bcw)
- [Edelman](/demand/global-en/brands/edelman)
- [FleishmanHillard Aotearoa](/demand/global-en/brands/fleishmanhillard-aotearoa)
- [Golin](/demand/global-en/brands/golin)
- [Weber Shandwick](/demand/global-en/brands/weber-shandwick)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among public relations agencies worldwide?

In August 2026, Edelman was the most searched among public relations agencies worldwide, with an estimated 40.5K branded searches and 37.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Public relations agencies: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/public-relations-agencies

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/public-relations-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.