--- title: "Felco vs Fiskars: Which is searched more?" description: "Is Felco or Fiskars more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pruning saw brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/pruning-saw-brands/compare/felco-vs-fiskars" publisher: "Brandwave" --- # Felco vs Fiskars: Which is searched more? Is Felco or Fiskars more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pruning saw brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Felco and Fiskars - **Competitive set**: Pruning saw brands - **Market**: Global - **Month measured**: Sep 2026 - **Felco Share of Search**: 0.74% - **Fiskars Share of Search**: 5.5% ## Is Felco or Fiskars more popular in search? - In September 2026, Fiskars had more branded searches than Felco among pruning saw brands worldwide. Fiskars had about 167,000 branded searches, while Felco had 22,200. Fiskars made up 5.5% of all pruning saw brand searches we track, and Felco accounted for 0.74%. - Fiskars was ahead of Felco in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Felco’s share of searches among pruning saw brands worldwide moved from 0.65% to 0.74%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, Fiskars’ share of searches among pruning saw brands worldwide moved from 4.6% to 5.5%, and its estimated monthly branded searches moved from 159K to 167K. ## Top pruning saw brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fiskars was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Felco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Felco was listed before Fiskars in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Silky | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ARS | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Felco | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Fiskars | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Stihl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | WORX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pruning saw brands - Asked ChatGPT "Which pruning saw brand should I buy?": 1. Silky, 2. ARS, 3. Felco, 4. Fiskars - Asked ChatGPT "What are the best pruning saw brands?": 1. Silky, 2. ARS, 3. Felco, 4. Fiskars - Asked ChatGPT "What's the best pruning saw brand for garden pruning?": 1. Silky, 2. ARS, 3. Felco, 4. Fiskars - Searched Google, AI Overview "best pruning saw": 1. Silky, 2. Fiskars, 3. ARS - Searched Google, AI Overview "hand pruning saw": 1. Silky Not named in any answer: Stihl, Makita, DeWalt and WORX. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pruning saw brands worldwide in September 2026? - In September 2026, Fiskars lost share of searches among pruning saw brands worldwide, from 6.1% to 5.5%. ## Month by month | Month | Felco estimated searches | Felco Share of Search | Felco rank | Fiskars estimated searches | Fiskars Share of Search | Fiskars rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 0.65% | 5 | 159K | 4.6% | 4 | | Nov 2025 | 27.1K | 0.74% | 5 | 187K | 5.1% | 4 | | Dec 2025 | 27.1K | 0.82% | 5 | 165K | 5% | 4 | | Jan 2026 | 27.1K | 0.92% | 5 | 160K | 5.4% | 4 | | Feb 2026 | 27.1K | 0.94% | 5 | 152K | 5.3% | 4 | | Mar 2026 | 33.1K | 0.97% | 5 | 190K | 5.6% | 4 | | Apr 2026 | 22.2K | 0.67% | 5 | 207K | 6.2% | 4 | | May 2026 | 22.2K | 0.67% | 5 | 216K | 6.6% | 4 | | Jun 2026 | 22.2K | 0.68% | 5 | 168K | 5.2% | 4 | | Jul 2026 | 18.1K | 0.66% | 5 | 180K | 6.6% | 4 | | Aug 2026 | 22.2K | 0.73% | 5 | 188K | 6.1% | 4 | | Sep 2026 | 22.2K | 0.74% | 5 | 167K | 5.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Felco’s and Fiskars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Felco**: Measured on the search term “felco”. - **Fiskars**: Measured on the search terms “fiskars”, “fiskars scissors” and “fiskars weed puller”, summed into one figure. - [Felco profile](/demand/global-en/brands/felco) - [Fiskars profile](/demand/global-en/brands/fiskars) - [All pruning saw brands worldwide](/demand/global-en/categories/pruning-saw-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Felco or Fiskars more popular in search? In September 2026, Fiskars had more branded searches than Felco among pruning saw brands worldwide. Fiskars had about 167,000 branded searches, while Felco had 22,200. Fiskars made up 5.5% of all pruning saw brand searches we track, and Felco accounted for 0.74%. ## Cite this page Brandwave. "Felco vs Fiskars: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/pruning-saw-brands/compare/felco-vs-fiskars This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pruning-saw-brands/compare/felco-vs-fiskars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.