--- title: "Felco vs Fiskars: Which is searched more?" description: "Is Felco or Fiskars more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pruner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/pruner-brands/compare/felco-vs-fiskars" publisher: "Brandwave" --- # Felco vs Fiskars: Which is searched more? Is Felco or Fiskars more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pruner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Felco and Fiskars - **Competitive set**: Pruner brands - **Market**: Global - **Month measured**: Sep 2026 - **Felco Share of Search**: 58.9% - **Fiskars Share of Search**: 11.5% ## Is Felco or Fiskars more popular in search? - In September 2026, Felco had more branded searches than Fiskars among pruner brands worldwide. Felco had about 27,600 branded searches, while Fiskars had 5,400. Felco made up 58.9% of all pruner brand searches we track, and Fiskars accounted for 11.5%. - Felco was ahead of Fiskars in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Felco’s share of searches among pruner brands worldwide moved from 61.5% to 58.9%, and its estimated monthly branded searches held steady at 27.6K. - Across the 12 months ending September 2026, Fiskars’ share of searches among pruner brands worldwide moved from 12% to 11.5%, and its estimated monthly branded searches held steady at 5.4K. ## Top pruner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Felco was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fiskars was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Felco was listed before Fiskars in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Felco | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Okatsune | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | ARS | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Fiskars | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Niwaki | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Corona Tools | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Bahco | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Darlac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gardena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pruner brands - Asked ChatGPT "What are the best secateurs for gardening?": 1. Felco, 2. Fiskars - Asked ChatGPT "Which pruner brand lasts the longest?": 1. Felco, 2. ARS, 3. Corona Tools - Asked ChatGPT "What secateurs do professional gardeners use?": 1. Felco, 2. Okatsune, 3. ARS, 4. Bahco - Searched Google, AI Overview "secateurs": 1. Niwaki, 2. Okatsune - Searched Google, AI Overview "pruners": 1. Felco, 2. Fiskars Not named in any answer: Darlac and Gardena. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for pruner brands worldwide in September 2026? - In September 2026, Felco gained share of searches among pruner brands worldwide, from 58.1% to 58.9%. - In September 2026, Fiskars lost share of searches among pruner brands worldwide, from 13.3% to 11.5%. ## Month by month | Month | Felco estimated searches | Felco Share of Search | Felco rank | Fiskars estimated searches | Fiskars Share of Search | Fiskars rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.6K | 61.5% | 1 | 5.4K | 12% | 2 | | Nov 2025 | 33.7K | 63.4% | 1 | 4.4K | 8.3% | 2 | | Dec 2025 | 35.2K | 63.2% | 1 | 3.6K | 6.5% | 3 | | Jan 2026 | 31.5K | 63.4% | 1 | 3.6K | 7.2% | 4 | | Feb 2026 | 32.5K | 64.9% | 1 | 3.6K | 7.2% | 3 | | Mar 2026 | 41.2K | 62.3% | 1 | 6.6K | 10% | 2 | | Apr 2026 | 30.3K | 57.1% | 1 | 6.6K | 12.4% | 2 | | May 2026 | 30.3K | 58% | 1 | 6.6K | 12.6% | 2 | | Jun 2026 | 30.3K | 59.3% | 1 | 6.6K | 12.9% | 2 | | Jul 2026 | 24.7K | 55.4% | 1 | 6.6K | 14.8% | 2 | | Aug 2026 | 28.8K | 58.1% | 1 | 6.6K | 13.3% | 2 | | Sep 2026 | 27.6K | 58.9% | 1 | 5.4K | 11.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Felco’s and Fiskars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Felco**: Measured on the search terms “felco” and “felco pruners”, summed into one figure. - **Fiskars**: Measured on the search term “fiskars pruners”. - [Felco profile](/demand/global-en/brands/felco) - [Fiskars profile](/demand/global-en/brands/fiskars) - [All pruner brands worldwide](/demand/global-en/categories/pruner-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Felco or Fiskars more popular in search? In September 2026, Felco had more branded searches than Fiskars among pruner brands worldwide. Felco had about 27,600 branded searches, while Fiskars had 5,400. Felco made up 58.9% of all pruner brand searches we track, and Fiskars accounted for 11.5%. ## Cite this page Brandwave. "Felco vs Fiskars: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/pruner-brands/compare/felco-vs-fiskars This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pruner-brands/compare/felco-vs-fiskars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.