---
title: "Pruner brands: Which are searched most?"
description: "Compare the brands of hand pruners and secateurs gardeners buy. Share of Search among Felco, Fiskars, Bahco, Okatsune, Niwaki, ARS, Darlac, Corona Tools and Gardena, the pruner brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pruner-brands"
publisher: "Brandwave"
---

# Pruner brands: Which are searched most?

Compare the brands of hand pruners and secateurs gardeners buy. Share of Search among Felco, Fiskars, Bahco, Okatsune, Niwaki, ARS, Darlac, Corona Tools and Gardena, the pruner brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pruner brands
- **Market**: Global
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Felco, 58.9%

## Which brand is most popular in search among pruner brands worldwide?

- In September 2026, Felco was the most searched among pruner brands worldwide, with an estimated 27.6K branded searches, 58.9% of all searches for the nine we track.
- Fiskars is in 2nd place, 47.3 percentage points behind at 11.5%.
- Across the 12 months ending September 2026, Felco’s share of searches among pruner brands worldwide decreased from 61.5% to 58.9%.
- Across the 12 months ending September 2026, Fiskars’ share of searches among pruner brands worldwide decreased from 12% to 11.5%.
- Across the 12 months ending September 2026, Okatsune’s share of searches among pruner brands worldwide increased from 5.3% to 6.2%.
- Across the 12 months ending September 2026, Niwaki’s share of searches among pruner brands worldwide increased from 4.2% to 5.1%.
- Across the 12 months ending September 2026, Corona Tools’ share of searches among pruner brands worldwide increased from 2.2% to 2.8%.
- Across the 12 months ending September 2026, Felco’s share of searches among pruner brands worldwide peaked at 64.9% in February 2026 and was lowest at 55.4% in July 2026.
- Across the 12 months ending September 2026, Fiskars’ share of searches among pruner brands worldwide peaked at 14.8% in July 2026 and was lowest at 6.5% in December 2025.
- Across the 12 months ending September 2026, Bahco’s share of searches among pruner brands worldwide peaked at 7.2% in January 2026 and was lowest at 4.3% in July 2026.
- Across the 12 months ending September 2026, Okatsune’s share of searches among pruner brands worldwide peaked at 8.3% in April 2026 and was lowest at 4.8% in January 2026.
- Across the 12 months ending September 2026, Niwaki’s share of searches among pruner brands worldwide peaked at 6.5% in December 2025 and was lowest at 3.2% in February 2026.
- Across the 12 months ending September 2026, ARS’s share of searches among pruner brands worldwide peaked at 7.2% in January 2026 and was lowest at 3.6% in October 2025.
- Across the 12 months ending September 2026, Darlac’s share of searches among pruner brands worldwide peaked at 5.4% in July 2026 and was lowest at 2.4% in November 2025.
- Across the 12 months ending September 2026, Corona Tools’ share of searches among pruner brands worldwide peaked at 3.6% in July 2026 and was lowest at 1.8% in December 2025.
- Across the 12 months ending September 2026, Bahco, ARS, Darlac and Gardena held steady: their share of searches among pruner brands worldwide each moved less than 0.5 percentage points.

## Top pruner brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Felco was mentioned most often, in four of the five answers. Felco was recommended most often, coming first in four out of five answers. Okatsune was second, and ARS was third. Darlac, which ranked seventh in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Felco | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Okatsune | 2nd | 1 of 3 | 1 of 2 | 2 of 5 |
| ARS | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Fiskars | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Niwaki | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Corona Tools | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bahco | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Darlac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Gardena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about pruner brands

- Asked ChatGPT "What are the best secateurs for gardening?": 1. Felco, 2. Fiskars
- Asked ChatGPT "Which pruner brand lasts the longest?": 1. Felco, 2. ARS, 3. Corona Tools
- Asked ChatGPT "What secateurs do professional gardeners use?": 1. Felco, 2. Okatsune, 3. ARS, 4. Bahco
- Searched Google, AI Overview "secateurs": 1. Niwaki, 2. Okatsune
- Searched Google, AI Overview "pruners": 1. Felco, 2. Fiskars

Not named in any answer: Darlac and Gardena.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## Compare search popularity between leading brands

- [Felco vs Fiskars: compare search popularity](/demand/global-en/compare/felco-vs-fiskars): 58.9% against 11.5% Share of Search.
- [Felco vs Bahco: compare search popularity](/demand/global-en/compare/bahco-vs-felco): 58.9% against 6.2% Share of Search.
- [Felco vs Okatsune: compare search popularity](/demand/global-en/compare/felco-vs-okatsune): 58.9% against 6.2% Share of Search.
- [Felco vs Niwaki: compare search popularity](/demand/global-en/compare/felco-vs-niwaki): 58.9% against 5.1% Share of Search.
- [Fiskars vs Bahco: compare search popularity](/demand/global-en/compare/bahco-vs-fiskars): 11.5% against 6.2% Share of Search.
- [Fiskars vs Okatsune: compare search popularity](/demand/global-en/compare/fiskars-vs-okatsune): 11.5% against 6.2% Share of Search.
- [Fiskars vs Niwaki: compare search popularity](/demand/global-en/compare/fiskars-vs-niwaki): 11.5% against 5.1% Share of Search.
- [Bahco vs Okatsune: compare search popularity](/demand/global-en/compare/bahco-vs-okatsune): 6.2% Share of Search each.
- [Bahco vs Niwaki: compare search popularity](/demand/global-en/compare/bahco-vs-niwaki): 6.2% against 5.1% Share of Search.
- [Okatsune vs Niwaki: compare search popularity](/demand/global-en/compare/niwaki-vs-okatsune): 6.2% against 5.1% Share of Search.

## How did search popularity change for pruner brands worldwide in September 2026?

- In September 2026, Bahco overtook ARS to rank 3rd among pruner brands worldwide, with 6.2% of the searches.
- In September 2026, Okatsune overtook ARS and 2 others to rank 4th among pruner brands worldwide, with 6.2% of the searches.
- In September 2026, Felco gained share of searches among pruner brands worldwide, from 58.1% to 58.9%.
- In September 2026, Fiskars lost share of searches among pruner brands worldwide, from 13.3% to 11.5%.
- In September 2026, ARS lost share of searches among pruner brands worldwide, from 4.8% to 4.1%.
- In September 2026, Darlac lost share of searches among pruner brands worldwide, from 4.8% to 4.1%.
- Estimated monthly branded searches for Corona Tools worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
- Estimated monthly branded searches for Niwaki worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Felco | 58.9% | 27.6K | -4.2% | Felco |
| 2 | Fiskars | 11.5% | 5.4K | -18.2% | Fiskars |
| 3 | Bahco | 6.2% | 2.9K | +20.8% | Bahco |
| 4 | Okatsune | 6.2% | 2.9K | +20.8% | Okatsune |
| 5 | Niwaki | 5.1% | 2.4K | 0.0% | Niwaki |
| 6 | ARS | 4.1% | 1.9K | -20.8% | ARS |
| 7 | Darlac | 4.1% | 1.9K | -20.8% | Darlac |
| 8 | Corona Tools | 2.8% | 1.3K | -18.8% | Corona Tools |
| 9 | Gardena | 1.3% | 590 | 0.0% | Gardena |

Fiskars, Bahco and 2 other brands sell other things too, so only their searches that name this product count here, like “fiskars pruners”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Felco | 27.6K | 61.5% | 1 |
| Oct 2025 | Fiskars | 5.4K | 12% | 2 |
| Oct 2025 | Bahco | 2.9K | 6.5% | 3 |
| Oct 2025 | Okatsune | 2.4K | 5.3% | 4 |
| Oct 2025 | Niwaki | 1.9K | 4.2% | 5 |
| Oct 2025 | ARS | 1.6K | 3.6% | 6 |
| Oct 2025 | Darlac | 1.6K | 3.6% | 7 |
| Oct 2025 | Corona Tools | 1K | 2.2% | 8 |
| Oct 2025 | Gardena | 480 | 1.1% | 9 |
| Nov 2025 | Felco | 33.7K | 63.4% | 1 |
| Nov 2025 | Fiskars | 4.4K | 8.3% | 2 |
| Nov 2025 | Bahco | 3.6K | 6.8% | 3 |
| Nov 2025 | ARS | 2.9K | 5.5% | 4 |
| Nov 2025 | Niwaki | 2.9K | 5.5% | 5 |
| Nov 2025 | Okatsune | 2.9K | 5.5% | 6 |
| Nov 2025 | Darlac | 1.3K | 2.4% | 7 |
| Nov 2025 | Corona Tools | 1K | 1.9% | 8 |
| Nov 2025 | Gardena | 480 | 0.9% | 9 |
| Dec 2025 | Felco | 35.2K | 63.2% | 1 |
| Dec 2025 | Bahco | 3.6K | 6.5% | 2 |
| Dec 2025 | Fiskars | 3.6K | 6.5% | 3 |
| Dec 2025 | Niwaki | 3.6K | 6.5% | 4 |
| Dec 2025 | Okatsune | 3.6K | 6.5% | 5 |
| Dec 2025 | ARS | 2.9K | 5.2% | 6 |
| Dec 2025 | Darlac | 1.6K | 2.9% | 7 |
| Dec 2025 | Corona Tools | 1K | 1.8% | 8 |
| Dec 2025 | Gardena | 590 | 1.1% | 9 |
| Jan 2026 | Felco | 31.5K | 63.4% | 1 |
| Jan 2026 | ARS | 3.6K | 7.2% | 2 |
| Jan 2026 | Bahco | 3.6K | 7.2% | 3 |
| Jan 2026 | Fiskars | 3.6K | 7.2% | 4 |
| Jan 2026 | Okatsune | 2.4K | 4.8% | 5 |
| Jan 2026 | Niwaki | 1.9K | 3.8% | 6 |
| Jan 2026 | Darlac | 1.6K | 3.2% | 7 |
| Jan 2026 | Corona Tools | 1K | 2% | 8 |
| Jan 2026 | Gardena | 480 | 0.97% | 9 |
| Feb 2026 | Felco | 32.5K | 64.9% | 1 |
| Feb 2026 | Bahco | 3.6K | 7.2% | 2 |
| Feb 2026 | Fiskars | 3.6K | 7.2% | 3 |
| Feb 2026 | Okatsune | 2.9K | 5.8% | 4 |
| Feb 2026 | ARS | 2.4K | 4.8% | 5 |
| Feb 2026 | Darlac | 1.6K | 3.2% | 6 |
| Feb 2026 | Niwaki | 1.6K | 3.2% | 7 |
| Feb 2026 | Corona Tools | 1.3K | 2.6% | 8 |
| Feb 2026 | Gardena | 590 | 1.2% | 9 |
| Mar 2026 | Felco | 41.2K | 62.3% | 1 |
| Mar 2026 | Fiskars | 6.6K | 10% | 2 |
| Mar 2026 | Bahco | 4.4K | 6.7% | 3 |
| Mar 2026 | Okatsune | 4.4K | 6.7% | 4 |
| Mar 2026 | ARS | 2.4K | 3.6% | 5 |
| Mar 2026 | Niwaki | 2.4K | 3.6% | 6 |
| Mar 2026 | Corona Tools | 1.9K | 2.9% | 7 |
| Mar 2026 | Darlac | 1.9K | 2.9% | 8 |
| Mar 2026 | Gardena | 880 | 1.3% | 9 |
| Apr 2026 | Felco | 30.3K | 57.1% | 1 |
| Apr 2026 | Fiskars | 6.6K | 12.4% | 2 |
| Apr 2026 | Okatsune | 4.4K | 8.3% | 3 |
| Apr 2026 | Bahco | 2.9K | 5.5% | 4 |
| Apr 2026 | Niwaki | 2.4K | 4.5% | 5 |
| Apr 2026 | ARS | 1.9K | 3.6% | 6 |
| Apr 2026 | Corona Tools | 1.9K | 3.6% | 7 |
| Apr 2026 | Darlac | 1.9K | 3.6% | 8 |
| Apr 2026 | Gardena | 720 | 1.4% | 9 |
| May 2026 | Felco | 30.3K | 58% | 1 |
| May 2026 | Fiskars | 6.6K | 12.6% | 2 |
| May 2026 | Bahco | 2.9K | 5.6% | 3 |
| May 2026 | Okatsune | 2.9K | 5.6% | 4 |
| May 2026 | ARS | 2.4K | 4.6% | 5 |
| May 2026 | Darlac | 2.4K | 4.6% | 6 |
| May 2026 | Niwaki | 2.4K | 4.6% | 7 |
| May 2026 | Corona Tools | 1.6K | 3.1% | 8 |
| May 2026 | Gardena | 720 | 1.4% | 9 |
| Jun 2026 | Felco | 30.3K | 59.3% | 1 |
| Jun 2026 | Fiskars | 6.6K | 12.9% | 2 |
| Jun 2026 | Okatsune | 2.9K | 5.7% | 3 |
| Jun 2026 | Bahco | 2.4K | 4.7% | 4 |
| Jun 2026 | Darlac | 2.4K | 4.7% | 5 |
| Jun 2026 | Niwaki | 2.4K | 4.7% | 6 |
| Jun 2026 | ARS | 1.9K | 3.7% | 7 |
| Jun 2026 | Corona Tools | 1.6K | 3.1% | 8 |
| Jun 2026 | Gardena | 590 | 1.2% | 9 |
| Jul 2026 | Felco | 24.7K | 55.4% | 1 |
| Jul 2026 | Fiskars | 6.6K | 14.8% | 2 |
| Jul 2026 | Darlac | 2.4K | 5.4% | 3 |
| Jul 2026 | Niwaki | 2.4K | 5.4% | 4 |
| Jul 2026 | Okatsune | 2.4K | 5.4% | 5 |
| Jul 2026 | ARS | 1.9K | 4.3% | 6 |
| Jul 2026 | Bahco | 1.9K | 4.3% | 7 |
| Jul 2026 | Corona Tools | 1.6K | 3.6% | 8 |
| Jul 2026 | Gardena | 720 | 1.6% | 9 |
| Aug 2026 | Felco | 28.8K | 58.1% | 1 |
| Aug 2026 | Fiskars | 6.6K | 13.3% | 2 |
| Aug 2026 | ARS | 2.4K | 4.8% | 3 |
| Aug 2026 | Bahco | 2.4K | 4.8% | 4 |
| Aug 2026 | Darlac | 2.4K | 4.8% | 5 |
| Aug 2026 | Niwaki | 2.4K | 4.8% | 6 |
| Aug 2026 | Okatsune | 2.4K | 4.8% | 7 |
| Aug 2026 | Corona Tools | 1.6K | 3.2% | 8 |
| Aug 2026 | Gardena | 590 | 1.2% | 9 |
| Sep 2026 | Felco | 27.6K | 58.9% | 1 |
| Sep 2026 | Fiskars | 5.4K | 11.5% | 2 |
| Sep 2026 | Bahco | 2.9K | 6.2% | 3 |
| Sep 2026 | Okatsune | 2.9K | 6.2% | 4 |
| Sep 2026 | Niwaki | 2.4K | 5.1% | 5 |
| Sep 2026 | ARS | 1.9K | 4.1% | 6 |
| Sep 2026 | Darlac | 1.9K | 4.1% | 7 |
| Sep 2026 | Corona Tools | 1.3K | 2.8% | 8 |
| Sep 2026 | Gardena | 590 | 1.3% | 9 |

## What is being compared

- **ARS**: Measured on the search term “ars pruners”.
- **Bahco**: Measured on the search term “bahco secateurs”.
- **Corona Tools**: Measured on the search term “corona pruners”.
- **Darlac**: Measured on the search term “darlac”.
- **Felco**: Measured on the search terms “felco” and “felco pruners”, summed into one figure.
- **Fiskars**: Measured on the search term “fiskars pruners”.
- **Gardena**: Measured on the search term “gardena secateurs”.
- **Niwaki**: Measured on the search term “niwaki secateurs”.
- **Okatsune**: Measured on the search term “okatsune”.

- [ARS](/demand/global-en/brands/ars)
- [Bahco](/demand/global-en/brands/bahco)
- [Corona Tools](/demand/global-en/brands/corona-tools)
- [Darlac](/demand/global-en/brands/darlac)
- [Felco](/demand/global-en/brands/felco)
- [Fiskars](/demand/global-en/brands/fiskars)
- [Gardena](/demand/global-en/brands/gardena)
- [Niwaki](/demand/global-en/brands/niwaki)
- [Okatsune](/demand/global-en/brands/okatsune)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pruner brands worldwide?

In September 2026, Felco was the most searched among pruner brands worldwide, with an estimated 27.6K branded searches, 58.9% of all searches for the nine we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pruner brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/pruner-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pruner-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.