---
title: "Bright Data vs Oxylabs: Which is searched more?"
description: "Is Bright Data or Oxylabs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Proxy providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/proxy-providers/compare/bright-data-vs-oxylabs"
publisher: "Brandwave"
---

# Bright Data vs Oxylabs: Which is searched more?

Is Bright Data or Oxylabs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Proxy providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bright Data and Oxylabs
- **Competitive set**: Proxy providers
- **Market**: Global
- **Month measured**: Sep 2026
- **Bright Data Share of Search**: 9.1%
- **Oxylabs Share of Search**: 6.1%

## Is Bright Data or Oxylabs more popular in search?

- In September 2026, Bright Data had more branded searches than Oxylabs among proxy providers worldwide. Bright Data had about 49,500 branded searches, while Oxylabs had 33,100. Bright Data made up 9.1% of all proxy provider searches we track, and Oxylabs accounted for 6.1%.
- The lead changed hands once in the 12 months ending September 2026: Bright Data took it in August 2026.
- Across the 12 months ending September 2026, Bright Data’s share of searches among proxy providers worldwide moved from 7.4% to 9.1%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 12 months ending September 2026, Oxylabs’ share of searches among proxy providers worldwide moved from 9% to 6.1%, and its estimated monthly branded searches moved from 49.5K to 33.1K.

## Top proxy providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bright Data appeared in all five answers. Oxylabs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bright Data was listed before Oxylabs in four out of five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Decodo | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Bright Data | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Oxylabs | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Webshare | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| SOAX | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| IPRoyal | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| DataImpulse | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| NetNut | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about proxy providers

- Asked ChatGPT "Which proxy provider should I use?": 1. Decodo, 2. Oxylabs, 3. Webshare, 4. Bright Data
- Asked ChatGPT "What are the best residential proxy providers?": 1. Decodo, 2. Bright Data, 3. Oxylabs, 4. SOAX, 5. IPRoyal, 6. DataImpulse
- Asked ChatGPT "What's the best proxy service for web scraping?": 1. Decodo, 2. Bright Data, 3. Webshare, 4. Oxylabs
- Searched Google, AI Overview "residential proxies": 1. Decodo, 2. Bright Data, 3. Oxylabs
- Searched Google, AI Overview "proxy service": 1. Decodo, 2. Bright Data

Not named in any answer: NetNut.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## How did search popularity change for proxy providers worldwide in September 2026?

- In September 2026, Bright Data overtook Decodo to rank 4th among proxy providers worldwide, with 9.1% of the searches.
- In September 2026, Oxylabs lost share of searches among proxy providers worldwide, from 6.7% to 6.1%.

## Month by month

| Month | Bright Data estimated searches | Bright Data Share of Search | Bright Data rank | Oxylabs estimated searches | Oxylabs Share of Search | Oxylabs rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 7.4% | 6 | 49.5K | 9% | 5 |
| Nov 2025 | 40.5K | 8.2% | 5 | 40.5K | 8.2% | 6 |
| Dec 2025 | 40.5K | 7.7% | 5 | 40.5K | 7.7% | 6 |
| Jan 2026 | 49.5K | 8.5% | 5 | 49.5K | 8.5% | 6 |
| Feb 2026 | 49.5K | 8.4% | 5 | 49.5K | 8.4% | 6 |
| Mar 2026 | 60.5K | 9.1% | 5 | 60.5K | 9.1% | 6 |
| Apr 2026 | 60.5K | 9.2% | 5 | 60.5K | 9.2% | 6 |
| May 2026 | 49.5K | 7.9% | 5 | 49.5K | 7.9% | 6 |
| Jun 2026 | 49.5K | 8% | 5 | 49.5K | 8% | 6 |
| Jul 2026 | 49.5K | 7.4% | 6 | 60.5K | 9% | 5 |
| Aug 2026 | 49.5K | 8.2% | 5 | 40.5K | 6.7% | 6 |
| Sep 2026 | 49.5K | 9.1% | 4 | 33.1K | 6.1% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bright Data’s and Oxylabs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bright Data**: Measured on the search term “bright data”.
- **Oxylabs**: Measured on the search term “oxylabs”.

- [Bright Data profile](/demand/global-en/brands/bright-data)
- [Oxylabs profile](/demand/global-en/brands/oxylabs)
- [All proxy providers worldwide](/demand/global-en/categories/proxy-providers): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Bright Data or Oxylabs more popular in search?

In September 2026, Bright Data had more branded searches than Oxylabs among proxy providers worldwide. Bright Data had about 49,500 branded searches, while Oxylabs had 33,100. Bright Data made up 9.1% of all proxy provider searches we track, and Oxylabs accounted for 6.1%.

## Cite this page

Brandwave. "Bright Data vs Oxylabs: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/proxy-providers/compare/bright-data-vs-oxylabs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/proxy-providers/compare/bright-data-vs-oxylabs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
