--- title: "Prototyping tools: Which brands are most popular in search?" description: "Compare the tools used to prototype products. Share of Search among Figma, Framer, InVision, Marvel and ProtoPie, the prototyping tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/prototyping-tools" publisher: "Brandwave" --- # Prototyping tools: Which brands are most popular in search? Compare the tools used to prototype products. Share of Search among Figma, Framer, InVision, Marvel and ProtoPie, the prototyping tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Prototyping tools - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Figma, 86.7% ## Which brand is most popular in search among prototyping tools worldwide? - In August 2026, Figma was the most searched among prototyping tools worldwide, with an estimated 4.1M branded searches and 86.7% estimated Share of Search within this set. - Framer is in 2nd place, 74.4 percentage points behind at 12.2% Share of Search. - Across the 11 months ending August 2026, Figma’s estimated Share of Search among prototyping tools worldwide decreased from 90.5% to 86.7%. - Across the 11 months ending August 2026, Framer’s estimated Share of Search among prototyping tools worldwide increased from 8.5% to 12.2%. - Across the 11 months ending August 2026, Figma’s estimated Share of Search among prototyping tools worldwide peaked at 90.6% in November 2025 and was lowest at 86.7% in August 2026. - Across the 11 months ending August 2026, Marvel rose from 5th to 4th among prototyping tools worldwide. - Across the 11 months ending August 2026, ProtoPie fell from 4th to 5th among prototyping tools worldwide. - Across the 11 months ending August 2026, InVision held steady: its estimated Share of Search among prototyping tools worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Figma vs Framer: compare search popularity](/demand/global-en/compare/figma-vs-framer): 86.7% against 12.2% Share of Search. ## How did search popularity change for prototyping tools worldwide in August 2026? - Framer’s estimated Share of Search among prototyping tools worldwide has gained ground for 3 months in a row, from 10.2% to 12.2% in August 2026. - In August 2026, Marvel rose from 5th to 4th among prototyping tools worldwide. - In August 2026, ProtoPie fell from 4th to 5th among prototyping tools worldwide. - Estimated monthly branded searches for Figma worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026. - Estimated monthly branded searches for InVision worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Figma | 86.7% | 4.1M | -18.2% | Figma | | 2 | Framer | 12.2% | 578K | -17.7% | Framer | | 3 | InVision | 0.7% | 33.1K | +22.1% | InVision | | 4 | Marvel | 0.21% | 9.9K | +175.0% | Marvel | | 5 | ProtoPie | 0.17% | 8.1K | 0.0% | ProtoPie | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Figma | 6.1M | 90.5% | 1 | | Oct 2025 | Framer | 572K | 8.5% | 2 | | Oct 2025 | InVision | 40.5K | 0.6% | 3 | | Oct 2025 | ProtoPie | 14.8K | 0.22% | 4 | | Oct 2025 | Marvel | 12.1K | 0.18% | 5 | | Nov 2025 | Figma | 6.1M | 90.6% | 1 | | Nov 2025 | Framer | 572K | 8.5% | 2 | | Nov 2025 | InVision | 40.5K | 0.6% | 3 | | Nov 2025 | ProtoPie | 14.8K | 0.22% | 4 | | Nov 2025 | Marvel | 9.9K | 0.15% | 5 | | Dec 2025 | Figma | 5M | 90.5% | 1 | | Dec 2025 | Framer | 468K | 8.5% | 2 | | Dec 2025 | InVision | 33.1K | 0.6% | 3 | | Dec 2025 | ProtoPie | 14.8K | 0.27% | 4 | | Dec 2025 | Marvel | 6.6K | 0.12% | 5 | | Jan 2026 | Figma | 5M | 88.7% | 1 | | Jan 2026 | Framer | 574K | 10.2% | 2 | | Jan 2026 | InVision | 40.5K | 0.72% | 3 | | Jan 2026 | ProtoPie | 14.8K | 0.26% | 4 | | Jan 2026 | Marvel | 5.4K | 0.1% | 5 | | Feb 2026 | Figma | 5M | 88.9% | 1 | | Feb 2026 | Framer | 574K | 10.2% | 2 | | Feb 2026 | InVision | 33.1K | 0.59% | 3 | | Feb 2026 | ProtoPie | 14.8K | 0.26% | 4 | | Feb 2026 | Marvel | 4.4K | 0.08% | 5 | | Mar 2026 | Figma | 6.1M | 89% | 1 | | Mar 2026 | Framer | 702K | 10.2% | 2 | | Mar 2026 | InVision | 33.1K | 0.48% | 3 | | Mar 2026 | ProtoPie | 18.1K | 0.26% | 4 | | Mar 2026 | Marvel | 5.4K | 0.08% | 5 | | Apr 2026 | Figma | 6.1M | 89.1% | 1 | | Apr 2026 | Framer | 702K | 10.2% | 2 | | Apr 2026 | InVision | 27.1K | 0.39% | 3 | | Apr 2026 | ProtoPie | 14.8K | 0.22% | 4 | | Apr 2026 | Marvel | 5.4K | 0.08% | 5 | | May 2026 | Figma | 6.1M | 89.1% | 1 | | May 2026 | Framer | 702K | 10.2% | 2 | | May 2026 | InVision | 27.1K | 0.39% | 3 | | May 2026 | ProtoPie | 12.1K | 0.18% | 4 | | May 2026 | Marvel | 4.4K | 0.06% | 5 | | Jun 2026 | Figma | 5M | 86.9% | 1 | | Jun 2026 | Framer | 702K | 12.2% | 2 | | Jun 2026 | InVision | 33.1K | 0.58% | 3 | | Jun 2026 | Marvel | 9.9K | 0.17% | 4 | | Jun 2026 | ProtoPie | 9.9K | 0.17% | 5 | | Jul 2026 | Figma | 5M | 87.1% | 1 | | Jul 2026 | Framer | 702K | 12.2% | 2 | | Jul 2026 | InVision | 27.1K | 0.47% | 3 | | Jul 2026 | ProtoPie | 8.1K | 0.14% | 4 | | Jul 2026 | Marvel | 3.6K | 0.06% | 5 | | Aug 2026 | Figma | 4.1M | 86.7% | 1 | | Aug 2026 | Framer | 578K | 12.2% | 2 | | Aug 2026 | InVision | 33.1K | 0.7% | 3 | | Aug 2026 | Marvel | 9.9K | 0.21% | 4 | | Aug 2026 | ProtoPie | 8.1K | 0.17% | 5 | | Sep 2026 | Figma | — | — | — | | Sep 2026 | Framer | — | — | — | | Sep 2026 | InVision | — | — | — | | Sep 2026 | Marvel | — | — | — | | Sep 2026 | ProtoPie | — | — | — | ## What is being compared - **Figma**: Measured on the search term “figma”. - **Framer**: Measured on the search terms “framer”, “framer website” and “framer website builder”, summed into one figure. - **InVision**: Measured on the search term “invision”. - **Marvel**: Measured on the search term “marvel app”. - **ProtoPie**: Measured on the search term “protopie”. - [Figma](/demand/global-en/brands/figma) - [Framer](/demand/global-en/brands/framer) - [InVision](/demand/global-en/brands/invision) - [Marvel](/demand/global-en/brands/marvel) - [ProtoPie](/demand/global-en/brands/protopie) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among prototyping tools worldwide? In August 2026, Figma was the most searched among prototyping tools worldwide, with an estimated 4.1M branded searches and 86.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Prototyping tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/prototyping-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/prototyping-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.