---
title: "Protein shake brands: Which are most popular?"
description: "Compare the ready-to-drink protein shake brands people buy. Share of Search among Fairlife, Premier Protein, Ensure, Oikos, OWYN, Muscle Milk, Orgain, Quest Nutrition, Koia and Slate Milk, the protein shake brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/protein-shake-brands"
publisher: "Brandwave"
---

# Protein shake brands: Which are most popular?

Compare the ready-to-drink protein shake brands people buy. Share of Search among Fairlife, Premier Protein, Ensure, Oikos, OWYN, Muscle Milk, Orgain, Quest Nutrition, Koia and Slate Milk, the protein shake brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Protein shake brands
- **Market**: Global
- **Brands compared**: 10
- **Month measured**: Oct 2026
- **Highest Share of Search**: Fairlife, 37.5%

## Which brand is most popular in search among protein shake brands worldwide?

- In October 2026, Fairlife was the most searched among protein shake brands worldwide, with an estimated 334K branded searches, 37.5% of all searches for the ten tracked by the Brandwave Brand Demand Index.
- Premier Protein is in 2nd place, 15 percentage points behind at 22.6%.
- Across the 12 months ending October 2026, Fairlife’s share of searches among protein shake brands worldwide decreased from 38.7% to 37.5%.
- Across the 12 months ending October 2026, Premier Protein’s share of searches among protein shake brands worldwide increased from 19.4% to 22.6%.
- Across the 12 months ending October 2026, Ensure’s share of searches among protein shake brands worldwide increased from 7.5% to 9.1%.
- Across the 12 months ending October 2026, Muscle Milk’s share of searches among protein shake brands worldwide decreased from 7.2% to 5.6%.
- Across the 12 months ending October 2026, Orgain’s share of searches among protein shake brands worldwide increased from 3.9% to 4.6%.
- Across the 12 months ending October 2026, Quest Nutrition’s share of searches among protein shake brands worldwide decreased from 4.4% to 3.4%.
- Across the 12 months ending October 2026, Fairlife’s share of searches among protein shake brands worldwide peaked at 40.5% in September 2026 and was lowest at 32.5% in May 2026.
- Across the 12 months ending October 2026, Premier Protein’s share of searches among protein shake brands worldwide peaked at 31.4% in June 2026 and was lowest at 19.4% in November 2025.
- Across the 12 months ending October 2026, Ensure’s share of searches among protein shake brands worldwide peaked at 9.1% in October 2026 and was lowest at 6.6% in March 2026.
- Across the 12 months ending October 2026, Oikos’ share of searches among protein shake brands worldwide peaked at 13.8% in February 2026 and was lowest at 7.3% in December 2025.
- Across the 12 months ending October 2026, OWYN’s share of searches among protein shake brands worldwide peaked at 9.9% in March 2026 and was lowest at 6.1% in September 2026.
- Across the 12 months ending October 2026, Muscle Milk’s share of searches among protein shake brands worldwide peaked at 7.3% in December 2025 and was lowest at 5.2% in June 2026.
- Across the 12 months ending October 2026, Orgain’s share of searches among protein shake brands worldwide peaked at 4.9% in December 2025 and was lowest at 3.4% in June 2026.
- Across the 12 months ending October 2026, Quest Nutrition’s share of searches among protein shake brands worldwide peaked at 4.4% in November 2025 and was lowest at 2.7% in June 2026.
- Across the 12 months ending October 2026, Ensure rose from 4th to 3rd among protein shake brands worldwide.
- Across the 12 months ending October 2026, Oikos fell from 3rd to 4th among protein shake brands worldwide.
- Across the 12 months ending October 2026, OWYN rose from 6th to 5th among protein shake brands worldwide.
- Across the 12 months ending October 2026, Muscle Milk fell from 5th to 6th among protein shake brands worldwide.
- Across the 12 months ending October 2026, Orgain rose from 8th to 7th among protein shake brands worldwide.
- Across the 12 months ending October 2026, Quest Nutrition fell from 7th to 8th among protein shake brands worldwide.
- Across the 12 months ending October 2026, Koia and Slate Milk held steady: their share of searches among protein shake brands worldwide each moved less than 0.5 percentage points.

## Top protein shake brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Fairlife and OWYN appeared every time. Fairlife was recommended most often, coming first in every answer. Premier Protein was second, and OWYN was third. Ensure, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fairlife | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Premier Protein | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| OWYN | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Quest Nutrition | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Koia | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Muscle Milk | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Ensure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Oikos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Orgain | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Slate Milk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about protein shake brands

- Asked ChatGPT "Which protein shake should I buy?": 1. Fairlife, 2. Premier Protein, 3. OWYN
- Asked ChatGPT "What are the best ready-to-drink protein shakes?": 1. Fairlife, 2. Premier Protein, 3. OWYN, 4. Koia, 5. Muscle Milk
- Asked ChatGPT "What's the best protein shake for weight loss?": 1. Fairlife, 2. Quest Nutrition, 3. OWYN
- Searched Google, AI Overview "protein shake": 1. Fairlife, 2. Premier Protein, 3. OWYN, 4. Koia
- Searched Google, AI Overview "best protein shake": 1. Fairlife, 2. Premier Protein, 3. OWYN

Not named in any answer: Ensure, Oikos, Orgain and Slate Milk.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## Compare search popularity between leading brands

- [Fairlife vs Premier Protein: compare search popularity](/demand/global-en/compare/fairlife-vs-premier-protein): 37.5% against 22.6% Share of Search.
- [Fairlife vs Ensure: compare search popularity](/demand/global-en/compare/ensure-vs-fairlife): 37.5% against 9.1% Share of Search.
- [Fairlife vs Oikos: compare search popularity](/demand/global-en/compare/fairlife-vs-oikos): 37.5% against 8.3% Share of Search.
- [Fairlife vs OWYN: compare search popularity](/demand/global-en/compare/fairlife-vs-owyn): 37.5% against 6.8% Share of Search.
- [Premier Protein vs Ensure: compare search popularity](/demand/global-en/compare/ensure-vs-premier-protein): 22.6% against 9.1% Share of Search.
- [Premier Protein vs Oikos: compare search popularity](/demand/global-en/compare/oikos-vs-premier-protein): 22.6% against 8.3% Share of Search.
- [Premier Protein vs OWYN: compare search popularity](/demand/global-en/compare/owyn-vs-premier-protein): 22.6% against 6.8% Share of Search.
- [Ensure vs Oikos: compare search popularity](/demand/global-en/compare/ensure-vs-oikos): 9.1% against 8.3% Share of Search.
- [Ensure vs OWYN: compare search popularity](/demand/global-en/compare/ensure-vs-owyn): 9.1% against 6.8% Share of Search.
- [Oikos vs OWYN: compare search popularity](/demand/global-en/compare/oikos-vs-owyn): 8.3% against 6.8% Share of Search.

## How did search popularity change for protein shake brands worldwide in October 2026?

- In October 2026, OWYN overtook Muscle Milk to rank 5th among protein shake brands worldwide, with 6.8% of the searches.
- In October 2026, Ensure overtook Oikos to rank 3rd among protein shake brands worldwide, with 9.1% of the searches.
- In October 2026, Premier Protein gained share of searches among protein shake brands worldwide, from 20.4% to 22.6%.
- In October 2026, Quest Nutrition gained share of searches among protein shake brands worldwide, from 2.8% to 3.4%.
- In October 2026, Fairlife lost share of searches among protein shake brands worldwide, from 40.5% to 37.5%.
- In October 2026, Oikos lost share of searches among protein shake brands worldwide, from 9.1% to 8.3%.
- In October 2026, Muscle Milk lost share of searches among protein shake brands worldwide, from 6.1% to 5.6%.
- Orgain’s share of searches among protein shake brands worldwide has gained ground for 3 months in a row, from 3.5% to 4.6% in October 2026.

## Which protein shake brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fairlife | 37.5% | 334K | +1.8% | Fairlife |
| 2 | Premier Protein | 22.6% | 201K | +21.8% | Premier Protein |
| 3 | Ensure | 9.1% | 80.7K | +18.3% | Abbott |
| 4 | Oikos | 8.3% | 74K | 0.0% | Danone |
| 5 | OWYN | 6.8% | 60.5K | +22.2% | OWYN |
| 6 | Muscle Milk | 5.6% | 49.5K | 0.0% | PepsiCo |
| 7 | Orgain | 4.6% | 40.5K | +22.4% | Orgain |
| 8 | Quest Nutrition | 3.4% | 30.3K | +32.3% | Quest Nutrition |
| 9 | Koia | 1.7% | 14.8K | 0.0% | Koia |
| 10 | Slate Milk | 0.49% | 4.4K | 0.0% | Slate Milk |

Fairlife, Premier Protein and Oikos sell other things too, so only their searches that name this product count here, like “fairlife core power”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Fairlife | 219K | 38.7% | 1 |
| Nov 2025 | Premier Protein | 110K | 19.4% | 2 |
| Nov 2025 | Oikos | 49.5K | 8.7% | 3 |
| Nov 2025 | Ensure | 42.4K | 7.5% | 4 |
| Nov 2025 | Muscle Milk | 40.5K | 7.2% | 5 |
| Nov 2025 | OWYN | 40.5K | 7.2% | 6 |
| Nov 2025 | Quest Nutrition | 24.7K | 4.4% | 7 |
| Nov 2025 | Orgain | 22.2K | 3.9% | 8 |
| Nov 2025 | Koia | 12.1K | 2.1% | 9 |
| Nov 2025 | Slate Milk | 5.4K | 0.95% | 10 |
| Dec 2025 | Fairlife | 219K | 39.3% | 1 |
| Dec 2025 | Premier Protein | 110K | 19.8% | 2 |
| Dec 2025 | Ensure | 42.4K | 7.6% | 3 |
| Dec 2025 | Muscle Milk | 40.5K | 7.3% | 4 |
| Dec 2025 | Oikos | 40.5K | 7.3% | 5 |
| Dec 2025 | OWYN | 40.5K | 7.3% | 6 |
| Dec 2025 | Orgain | 27.1K | 4.9% | 7 |
| Dec 2025 | Quest Nutrition | 20.2K | 3.6% | 8 |
| Dec 2025 | Koia | 12.1K | 2.2% | 9 |
| Dec 2025 | Slate Milk | 4.4K | 0.79% | 10 |
| Jan 2026 | Fairlife | 328K | 36.5% | 1 |
| Jan 2026 | Premier Protein | 201K | 22.3% | 2 |
| Jan 2026 | Oikos | 90.5K | 10.1% | 3 |
| Jan 2026 | OWYN | 74K | 8.2% | 4 |
| Jan 2026 | Ensure | 60.7K | 6.7% | 5 |
| Jan 2026 | Muscle Milk | 49.5K | 5.5% | 6 |
| Jan 2026 | Orgain | 40.5K | 4.5% | 7 |
| Jan 2026 | Quest Nutrition | 34.3K | 3.8% | 8 |
| Jan 2026 | Koia | 14.8K | 1.6% | 9 |
| Jan 2026 | Slate Milk | 6.6K | 0.73% | 10 |
| Feb 2026 | Fairlife | 268K | 33.7% | 1 |
| Feb 2026 | Premier Protein | 165K | 20.7% | 2 |
| Feb 2026 | Oikos | 110K | 13.8% | 3 |
| Feb 2026 | Ensure | 60.7K | 7.6% | 4 |
| Feb 2026 | OWYN | 60.5K | 7.6% | 5 |
| Feb 2026 | Muscle Milk | 49.5K | 6.2% | 6 |
| Feb 2026 | Orgain | 33.1K | 4.2% | 7 |
| Feb 2026 | Quest Nutrition | 28K | 3.5% | 8 |
| Feb 2026 | Koia | 14.8K | 1.9% | 9 |
| Feb 2026 | Slate Milk | 5.4K | 0.68% | 10 |
| Mar 2026 | Fairlife | 323K | 35.2% | 1 |
| Mar 2026 | Premier Protein | 201K | 21.9% | 2 |
| Mar 2026 | Oikos | 110K | 12% | 3 |
| Mar 2026 | OWYN | 90.5K | 9.9% | 4 |
| Mar 2026 | Ensure | 60.7K | 6.6% | 5 |
| Mar 2026 | Muscle Milk | 49.5K | 5.4% | 6 |
| Mar 2026 | Orgain | 33.1K | 3.6% | 7 |
| Mar 2026 | Quest Nutrition | 28K | 3.1% | 8 |
| Mar 2026 | Koia | 14.8K | 1.6% | 9 |
| Mar 2026 | Slate Milk | 6.6K | 0.72% | 10 |
| Apr 2026 | Fairlife | 273K | 35.8% | 1 |
| Apr 2026 | Premier Protein | 165K | 21.7% | 2 |
| Apr 2026 | Oikos | 74K | 9.7% | 3 |
| Apr 2026 | OWYN | 60.5K | 7.9% | 4 |
| Apr 2026 | Ensure | 58.5K | 7.7% | 5 |
| Apr 2026 | Muscle Milk | 49.5K | 6.5% | 6 |
| Apr 2026 | Orgain | 33.1K | 4.3% | 7 |
| Apr 2026 | Quest Nutrition | 28K | 3.7% | 8 |
| Apr 2026 | Koia | 14.8K | 1.9% | 9 |
| Apr 2026 | Slate Milk | 5.4K | 0.71% | 10 |
| May 2026 | Fairlife | 273K | 32.5% | 1 |
| May 2026 | Premier Protein | 246K | 29.2% | 2 |
| May 2026 | Oikos | 74K | 8.8% | 3 |
| May 2026 | OWYN | 60.5K | 7.2% | 4 |
| May 2026 | Ensure | 57K | 6.8% | 5 |
| May 2026 | Muscle Milk | 49.5K | 5.9% | 6 |
| May 2026 | Orgain | 33.1K | 3.9% | 7 |
| May 2026 | Quest Nutrition | 28K | 3.3% | 8 |
| May 2026 | Koia | 14.8K | 1.8% | 9 |
| May 2026 | Slate Milk | 5.4K | 0.64% | 10 |
| Jun 2026 | Fairlife | 328K | 34.2% | 1 |
| Jun 2026 | Premier Protein | 301K | 31.4% | 2 |
| Jun 2026 | Oikos | 74K | 7.7% | 3 |
| Jun 2026 | Ensure | 68.2K | 7.1% | 4 |
| Jun 2026 | OWYN | 60.5K | 6.3% | 5 |
| Jun 2026 | Muscle Milk | 49.5K | 5.2% | 6 |
| Jun 2026 | Orgain | 33.1K | 3.4% | 7 |
| Jun 2026 | Quest Nutrition | 26.2K | 2.7% | 8 |
| Jun 2026 | Koia | 14.8K | 1.5% | 9 |
| Jun 2026 | Slate Milk | 4.4K | 0.46% | 10 |
| Jul 2026 | Fairlife | 334K | 35.5% | 1 |
| Jul 2026 | Premier Protein | 246K | 26.2% | 2 |
| Jul 2026 | Oikos | 90.5K | 9.6% | 3 |
| Jul 2026 | Ensure | 79.2K | 8.4% | 4 |
| Jul 2026 | OWYN | 60.5K | 6.4% | 5 |
| Jul 2026 | Muscle Milk | 49.5K | 5.3% | 6 |
| Jul 2026 | Orgain | 33.1K | 3.5% | 7 |
| Jul 2026 | Quest Nutrition | 28K | 3% | 8 |
| Jul 2026 | Koia | 14.8K | 1.6% | 9 |
| Jul 2026 | Slate Milk | 4.4K | 0.47% | 10 |
| Aug 2026 | Fairlife | 334K | 35.6% | 1 |
| Aug 2026 | Premier Protein | 246K | 26.2% | 2 |
| Aug 2026 | Oikos | 90.5K | 9.6% | 3 |
| Aug 2026 | Ensure | 68.2K | 7.3% | 4 |
| Aug 2026 | Muscle Milk | 60.5K | 6.4% | 5 |
| Aug 2026 | OWYN | 60.5K | 6.4% | 6 |
| Aug 2026 | Orgain | 33.1K | 3.5% | 7 |
| Aug 2026 | Quest Nutrition | 26.2K | 2.8% | 8 |
| Aug 2026 | Koia | 14.8K | 1.6% | 9 |
| Aug 2026 | Slate Milk | 4.4K | 0.47% | 10 |
| Sep 2026 | Fairlife | 328K | 40.5% | 1 |
| Sep 2026 | Premier Protein | 165K | 20.4% | 2 |
| Sep 2026 | Oikos | 74K | 9.1% | 3 |
| Sep 2026 | Ensure | 68.2K | 8.4% | 4 |
| Sep 2026 | Muscle Milk | 49.5K | 6.1% | 5 |
| Sep 2026 | OWYN | 49.5K | 6.1% | 6 |
| Sep 2026 | Orgain | 33.1K | 4.1% | 7 |
| Sep 2026 | Quest Nutrition | 22.9K | 2.8% | 8 |
| Sep 2026 | Koia | 14.8K | 1.8% | 9 |
| Sep 2026 | Slate Milk | 4.4K | 0.54% | 10 |
| Oct 2026 | Fairlife | 334K | 37.5% | 1 |
| Oct 2026 | Premier Protein | 201K | 22.6% | 2 |
| Oct 2026 | Ensure | 80.7K | 9.1% | 3 |
| Oct 2026 | Oikos | 74K | 8.3% | 4 |
| Oct 2026 | OWYN | 60.5K | 6.8% | 5 |
| Oct 2026 | Muscle Milk | 49.5K | 5.6% | 6 |
| Oct 2026 | Orgain | 40.5K | 4.6% | 7 |
| Oct 2026 | Quest Nutrition | 30.3K | 3.4% | 8 |
| Oct 2026 | Koia | 14.8K | 1.7% | 9 |
| Oct 2026 | Slate Milk | 4.4K | 0.49% | 10 |

## How are branded searches counted for protein shake brands?

- **Ensure**: Measured on the search terms “ensure max protein”, “ensure protein shake” and “ensure shake”, summed into one figure.
- **Fairlife**: Measured on the search terms “fairlife core power” and “fairlife protein shake”, summed into one figure.
- **Koia**: Measured on the search term “koia”.
- **Muscle Milk**: Measured on the search term “muscle milk”.
- **Oikos**: Measured on the search term “oikos protein shake”.
- **Orgain**: Measured on the search term “orgain protein shake”.
- **OWYN**: Measured on the search term “owyn protein shake”.
- **Premier Protein**: Measured on the search term “premier protein shake”.
- **Quest Nutrition**: Measured on the search terms “quest nutrition” and “quest protein shake”, summed into one figure.
- **Slate Milk**: Measured on the search term “slate milk”.

- [Ensure](/demand/global-en/brands/ensure)
- [Fairlife](/demand/global-en/brands/fairlife)
- [Koia](/demand/global-en/brands/koia)
- [Muscle Milk](/demand/global-en/brands/muscle-milk)
- [Oikos](/demand/global-en/brands/oikos)
- [Orgain](/demand/global-en/brands/orgain)
- [OWYN](/demand/global-en/brands/owyn)
- [Premier Protein](/demand/global-en/brands/premier-protein)
- [Quest Nutrition](/demand/global-en/brands/quest-nutrition)
- [Slate Milk](/demand/global-en/brands/slate-milk)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among protein shake brands worldwide?

In October 2026, Fairlife was the most searched among protein shake brands worldwide, with an estimated 334K branded searches, 37.5% of all searches for the ten tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Protein shake brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/protein-shake-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/protein-shake-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.