--- title: "Protein powder brands: Which brands are most popular in search?" description: "Compare the protein powder brands people buy. Share of Search among Myprotein, MuscleBlaze, Optimum Nutrition, Nuzest and BSc, the protein powder brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/protein-powder-brands" publisher: "Brandwave" --- # Protein powder brands: Which brands are most popular in search? Compare the protein powder brands people buy. Share of Search among Myprotein, MuscleBlaze, Optimum Nutrition, Nuzest and BSc, the protein powder brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Protein powder brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Myprotein, 49.9% ## Which brand is most popular in search among protein powder brands worldwide? - In August 2026, Myprotein was the most searched among protein powder brands worldwide, with an estimated 1M branded searches and 49.9% estimated Share of Search within this set. - MuscleBlaze is in 2nd place, 22.4 percentage points behind at 27.4% Share of Search. - Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among protein powder brands worldwide decreased from 57.4% to 49.9%. - Across the 11 months ending August 2026, MuscleBlaze’s estimated Share of Search among protein powder brands worldwide increased from 21.1% to 27.4%. - Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among protein powder brands worldwide increased from 21.1% to 22.4%. - Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among protein powder brands worldwide peaked at 71.2% in November 2025 and was lowest at 49.9% in August 2026. - Across the 11 months ending August 2026, MuscleBlaze’s estimated Share of Search among protein powder brands worldwide peaked at 27.4% in August 2026 and was lowest at 14.3% in November 2025. - Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among protein powder brands worldwide peaked at 23.6% in July 2026 and was lowest at 14.3% in November 2025. - Across the 11 months ending August 2026, Nuzest and BSc held steady: their estimated Share of Search among protein powder brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Myprotein vs MuscleBlaze: compare search popularity](/demand/global-en/compare/muscleblaze-vs-myprotein): 49.9% against 27.4% Share of Search. - [Myprotein vs Optimum Nutrition: compare search popularity](/demand/global-en/compare/myprotein-vs-optimum-nutrition): 49.9% against 22.4% Share of Search. - [MuscleBlaze vs Optimum Nutrition: compare search popularity](/demand/global-en/compare/muscleblaze-vs-optimum-nutrition): 27.4% against 22.4% Share of Search. ## How did search popularity change for protein powder brands worldwide in August 2026? - In August 2026, MuscleBlaze gained estimated Share of Search among protein powder brands worldwide, from 23.6% to 27.4%. - In August 2026, Myprotein lost estimated Share of Search among protein powder brands worldwide, from 52.5% to 49.9%. - In August 2026, Optimum Nutrition lost estimated Share of Search among protein powder brands worldwide, from 23.6% to 22.4%. - Estimated monthly branded searches for Nuzest worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Myprotein | 49.9% | 1M | 0.0% | Myprotein | | 2 | MuscleBlaze | 27.4% | 550K | +22.2% | MuscleBlaze | | 3 | Optimum Nutrition | 22.4% | 450K | 0.0% | Optimum Nutrition | | 4 | Nuzest | 0.14% | 2.9K | -19.4% | Nuzest | | 5 | BSc | 0.08% | 1.6K | -33.3% | BSc | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Myprotein | 1M | 57.4% | 1 | | Oct 2025 | MuscleBlaze | 368K | 21.1% | 2 | | Oct 2025 | Optimum Nutrition | 368K | 21.1% | 3 | | Oct 2025 | Nuzest | 3.6K | 0.21% | 4 | | Oct 2025 | BSc | 1.6K | 0.09% | 5 | | Nov 2025 | Myprotein | 1.8M | 71.2% | 1 | | Nov 2025 | MuscleBlaze | 368K | 14.3% | 2 | | Nov 2025 | Optimum Nutrition | 368K | 14.3% | 3 | | Nov 2025 | Nuzest | 3.6K | 0.14% | 4 | | Nov 2025 | BSc | 1.3K | 0.05% | 5 | | Dec 2025 | Myprotein | 1M | 61.8% | 1 | | Dec 2025 | MuscleBlaze | 368K | 22.7% | 2 | | Dec 2025 | Optimum Nutrition | 246K | 15.2% | 3 | | Dec 2025 | Nuzest | 2.9K | 0.18% | 4 | | Dec 2025 | BSc | 1.3K | 0.08% | 5 | | Jan 2026 | Myprotein | 1.5M | 66.9% | 1 | | Jan 2026 | MuscleBlaze | 368K | 16.4% | 2 | | Jan 2026 | Optimum Nutrition | 368K | 16.4% | 3 | | Jan 2026 | Nuzest | 3.6K | 0.16% | 4 | | Jan 2026 | BSc | 1.6K | 0.07% | 5 | | Feb 2026 | Myprotein | 1.2M | 62.2% | 1 | | Feb 2026 | MuscleBlaze | 368K | 18.8% | 2 | | Feb 2026 | Optimum Nutrition | 368K | 18.8% | 3 | | Feb 2026 | Nuzest | 3.6K | 0.18% | 4 | | Feb 2026 | BSc | 1.3K | 0.07% | 5 | | Mar 2026 | Myprotein | 1.2M | 59.7% | 1 | | Mar 2026 | MuscleBlaze | 450K | 22% | 2 | | Mar 2026 | Optimum Nutrition | 368K | 18% | 3 | | Mar 2026 | Nuzest | 4.4K | 0.22% | 4 | | Mar 2026 | BSc | 1.6K | 0.08% | 5 | | Apr 2026 | Myprotein | 1.2M | 59.7% | 1 | | Apr 2026 | MuscleBlaze | 450K | 22% | 2 | | Apr 2026 | Optimum Nutrition | 368K | 18% | 3 | | Apr 2026 | Nuzest | 3.6K | 0.18% | 4 | | Apr 2026 | BSc | 2.4K | 0.12% | 5 | | May 2026 | Myprotein | 1.2M | 59.7% | 1 | | May 2026 | MuscleBlaze | 450K | 22% | 2 | | May 2026 | Optimum Nutrition | 368K | 18% | 3 | | May 2026 | Nuzest | 3.6K | 0.18% | 4 | | May 2026 | BSc | 2.9K | 0.14% | 5 | | Jun 2026 | Myprotein | 1M | 54.8% | 1 | | Jun 2026 | MuscleBlaze | 450K | 24.7% | 2 | | Jun 2026 | Optimum Nutrition | 368K | 20.2% | 3 | | Jun 2026 | Nuzest | 3.6K | 0.2% | 4 | | Jun 2026 | BSc | 2.4K | 0.13% | 5 | | Jul 2026 | Myprotein | 1M | 52.5% | 1 | | Jul 2026 | MuscleBlaze | 450K | 23.6% | 2 | | Jul 2026 | Optimum Nutrition | 450K | 23.6% | 3 | | Jul 2026 | Nuzest | 3.6K | 0.19% | 4 | | Jul 2026 | BSc | 2.4K | 0.13% | 5 | | Aug 2026 | Myprotein | 1M | 49.9% | 1 | | Aug 2026 | MuscleBlaze | 550K | 27.4% | 2 | | Aug 2026 | Optimum Nutrition | 450K | 22.4% | 3 | | Aug 2026 | Nuzest | 2.9K | 0.14% | 4 | | Aug 2026 | BSc | 1.6K | 0.08% | 5 | | Sep 2026 | BSc | — | — | — | | Sep 2026 | MuscleBlaze | — | — | — | | Sep 2026 | Myprotein | — | — | — | | Sep 2026 | Nuzest | — | — | — | | Sep 2026 | Optimum Nutrition | — | — | — | ## What is being compared - **BSc**: Measured on the search term “bsc nutrition”. - **MuscleBlaze**: Measured on the search term “muscleblaze”. - **Myprotein**: Measured on the search term “myprotein”. - **Nuzest**: Measured on the search term “nuzest”. - **Optimum Nutrition**: Measured on the search term “optimum nutrition”. - [BSc](/demand/global-en/brands/bsc-nutrition) - [MuscleBlaze](/demand/global-en/brands/muscleblaze) - [Myprotein](/demand/global-en/brands/myprotein) - [Nuzest](/demand/global-en/brands/nuzest) - [Optimum Nutrition](/demand/global-en/brands/optimum-nutrition) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among protein powder brands worldwide? In August 2026, Myprotein was the most searched among protein powder brands worldwide, with an estimated 1M branded searches and 49.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Protein powder brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/protein-powder-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/protein-powder-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.