---
title: "Protein cereal brands: Which are most popular?"
description: "Compare the high-protein cereal brands people buy. Share of Search among Catalina Crunch, Magic Spoon, Ghost, Three Wishes, Premier Protein and Kellogg's, the protein cereal brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/protein-cereal-brands"
publisher: "Brandwave"
---

# Protein cereal brands: Which are most popular?

Compare the high-protein cereal brands people buy. Share of Search among Catalina Crunch, Magic Spoon, Ghost, Three Wishes, Premier Protein and Kellogg's, the protein cereal brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Protein cereal brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Oct 2026
- **Highest Share of Search**: Catalina Crunch, 50.4%

## Which brand is most popular in search among protein cereal brands worldwide?

- In October 2026, Catalina Crunch was the most searched among protein cereal brands worldwide, with an estimated 60.5K branded searches, 50.4% of all searches for the six tracked by the Brandwave Brand Demand Index.
- Magic Spoon is in 2nd place, 27.8 percentage points behind at 22.6%.
- Across the 12 months ending October 2026, Magic Spoon’s share of searches among protein cereal brands worldwide decreased from 27.4% to 22.6%.
- Across the 12 months ending October 2026, Ghost’s share of searches among protein cereal brands worldwide increased from 4.5% to 10.1%.
- Across the 12 months ending October 2026, Premier Protein’s share of searches among protein cereal brands worldwide decreased from 5.5% to 4.5%.
- Across the 12 months ending October 2026, Catalina Crunch’s share of searches among protein cereal brands worldwide peaked at 54.4% in February 2026 and was lowest at 44.1% in June 2026.
- Across the 12 months ending October 2026, Magic Spoon’s share of searches among protein cereal brands worldwide peaked at 31.1% in April 2026 and was lowest at 22.6% in October 2026.
- Across the 12 months ending October 2026, Three Wishes’ share of searches among protein cereal brands worldwide peaked at 11.6% in August 2026 and was lowest at 7.3% in February 2026.
- Across the 12 months ending October 2026, Premier Protein’s share of searches among protein cereal brands worldwide peaked at 8.3% in December 2025 and was lowest at 4.5% in May 2026.
- Across the 12 months ending October 2026, Ghost rose from 5th to 3rd among protein cereal brands worldwide.
- Across the 12 months ending October 2026, Three Wishes fell from 3rd to 4th among protein cereal brands worldwide.
- Across the 12 months ending October 2026, Premier Protein fell from 4th to 5th among protein cereal brands worldwide.
- Across the 12 months ending October 2026, Catalina Crunch and Kellogg's held steady: their share of searches among protein cereal brands worldwide each moved less than 0.5 percentage points.

## Top protein cereal brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Catalina Crunch and Magic Spoon appeared every time. Magic Spoon was recommended most often, coming first in two out of five answers. Catalina Crunch was second, and Premier Protein was third. Kellogg's, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Magic Spoon | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Catalina Crunch | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Premier Protein | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Ghost | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Three Wishes | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kellogg's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about protein cereal brands

- Asked ChatGPT "Which protein cereal should I buy?": 1. Catalina Crunch, 2. Magic Spoon
- Asked ChatGPT "What are the best protein cereals?": 1. Premier Protein, 2. Magic Spoon, 3. Catalina Crunch
- Asked ChatGPT "What's the best protein cereal for a low-sugar breakfast?": 1. Magic Spoon, 2. Catalina Crunch, 3. Three Wishes
- Searched Google, AI Overview "high protein cereal": 1. Magic Spoon, 2. Catalina Crunch, 3. Premier Protein
- Searched Google, AI Overview "protein cereal": 1. Premier Protein, 2. Ghost, 3. Magic Spoon, 4. Catalina Crunch, 5. Three Wishes

Not named in any answer: Kellogg's.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## Compare search popularity between leading brands

- [Catalina Crunch vs Magic Spoon: compare search popularity](/demand/global-en/compare/catalina-crunch-vs-magic-spoon): 50.4% against 22.6% Share of Search.
- [Catalina Crunch vs Ghost: compare search popularity](/demand/global-en/compare/catalina-crunch-vs-ghost-lifestyle): 50.4% against 10.1% Share of Search.
- [Catalina Crunch vs Three Wishes: compare search popularity](/demand/global-en/compare/catalina-crunch-vs-three-wishes): 50.4% against 10.1% Share of Search.
- [Catalina Crunch vs Premier Protein: compare search popularity](/demand/global-en/compare/catalina-crunch-vs-premier-protein): 50.4% against 4.5% Share of Search.
- [Magic Spoon vs Ghost: compare search popularity](/demand/global-en/compare/ghost-lifestyle-vs-magic-spoon): 22.6% against 10.1% Share of Search.
- [Magic Spoon vs Three Wishes: compare search popularity](/demand/global-en/compare/magic-spoon-vs-three-wishes): 22.6% against 10.1% Share of Search.
- [Magic Spoon vs Premier Protein: compare search popularity](/demand/global-en/compare/magic-spoon-vs-premier-protein): 22.6% against 4.5% Share of Search.
- [Ghost vs Three Wishes: compare search popularity](/demand/global-en/compare/ghost-lifestyle-vs-three-wishes): 10.1% Share of Search each.
- [Ghost vs Premier Protein: compare search popularity](/demand/global-en/compare/ghost-lifestyle-vs-premier-protein): 10.1% against 4.5% Share of Search.
- [Three Wishes vs Premier Protein: compare search popularity](/demand/global-en/compare/premier-protein-vs-three-wishes): 10.1% against 4.5% Share of Search.

## How did search popularity change for protein cereal brands worldwide in October 2026?

- In October 2026, Ghost overtook Three Wishes to rank 3rd among protein cereal brands worldwide, with 10.1% of the searches.
- In October 2026, Catalina Crunch gained share of searches among protein cereal brands worldwide, from 44.3% to 50.4%.
- In October 2026, Magic Spoon lost share of searches among protein cereal brands worldwide, from 29.6% to 22.6%.
- In October 2026, Premier Protein lost share of searches among protein cereal brands worldwide, from 5.9% to 4.5%.
- In October 2026, Three Wishes lost share of searches among protein cereal brands worldwide, from 10.8% to 10.1%.

## Which protein cereal brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Catalina Crunch | 50.4% | 60.5K | +22.2% | Catalina Crunch |
| 2 | Magic Spoon | 22.6% | 27.1K | -18.1% | Magic Spoon |
| 3 | Ghost | 10.1% | 12.1K | +49.4% | Ghost |
| 4 | Three Wishes | 10.1% | 12.1K | 0.0% | Three Wishes |
| 5 | Premier Protein | 4.5% | 5.4K | -18.2% | Premier Protein |
| 6 | Kellogg's | 2.4% | 2.9K | +20.8% | Kellogg's |

Premier Protein and Kellogg's sell other things too, so only their searches that name this product count here, like “premier protein cereal”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Catalina Crunch | 60.5K | 50.2% | 1 |
| Nov 2025 | Magic Spoon | 33.1K | 27.4% | 2 |
| Nov 2025 | Three Wishes | 12.1K | 10% | 3 |
| Nov 2025 | Premier Protein | 6.6K | 5.5% | 4 |
| Nov 2025 | Ghost | 5.4K | 4.5% | 5 |
| Nov 2025 | Kellogg's | 2.9K | 2.4% | 6 |
| Dec 2025 | Catalina Crunch | 60.5K | 51% | 1 |
| Dec 2025 | Magic Spoon | 27.1K | 22.8% | 2 |
| Dec 2025 | Three Wishes | 12.1K | 10.2% | 3 |
| Dec 2025 | Premier Protein | 9.9K | 8.3% | 4 |
| Dec 2025 | Ghost | 6.6K | 5.6% | 5 |
| Dec 2025 | Kellogg's | 2.4K | 2% | 6 |
| Jan 2026 | Catalina Crunch | 90.5K | 49.9% | 1 |
| Jan 2026 | Magic Spoon | 49.5K | 27.3% | 2 |
| Jan 2026 | Three Wishes | 14.8K | 8.2% | 3 |
| Jan 2026 | Premier Protein | 12.1K | 6.7% | 4 |
| Jan 2026 | Ghost | 9.9K | 5.5% | 5 |
| Jan 2026 | Kellogg's | 4.4K | 2.4% | 6 |
| Feb 2026 | Catalina Crunch | 90.5K | 54.4% | 1 |
| Feb 2026 | Magic Spoon | 40.5K | 24.3% | 2 |
| Feb 2026 | Three Wishes | 12.1K | 7.3% | 3 |
| Feb 2026 | Ghost | 9.9K | 5.9% | 4 |
| Feb 2026 | Premier Protein | 9.9K | 5.9% | 5 |
| Feb 2026 | Kellogg's | 3.6K | 2.2% | 6 |
| Mar 2026 | Catalina Crunch | 74K | 51.3% | 1 |
| Mar 2026 | Magic Spoon | 40.5K | 28.1% | 2 |
| Mar 2026 | Three Wishes | 12.1K | 8.4% | 3 |
| Mar 2026 | Ghost | 8.1K | 5.6% | 4 |
| Mar 2026 | Premier Protein | 6.6K | 4.6% | 5 |
| Mar 2026 | Kellogg's | 2.9K | 2% | 6 |
| Apr 2026 | Catalina Crunch | 60.5K | 46.5% | 1 |
| Apr 2026 | Magic Spoon | 40.5K | 31.1% | 2 |
| Apr 2026 | Three Wishes | 12.1K | 9.3% | 3 |
| Apr 2026 | Ghost | 8.1K | 6.2% | 4 |
| Apr 2026 | Premier Protein | 6.6K | 5.1% | 5 |
| Apr 2026 | Kellogg's | 2.4K | 1.8% | 6 |
| May 2026 | Catalina Crunch | 60.5K | 50.2% | 1 |
| May 2026 | Magic Spoon | 33.1K | 27.4% | 2 |
| May 2026 | Three Wishes | 12.1K | 10% | 3 |
| May 2026 | Ghost | 6.6K | 5.5% | 4 |
| May 2026 | Premier Protein | 5.4K | 4.5% | 5 |
| May 2026 | Kellogg's | 2.9K | 2.4% | 6 |
| Jun 2026 | Catalina Crunch | 49.5K | 44.1% | 1 |
| Jun 2026 | Magic Spoon | 33.1K | 29.5% | 2 |
| Jun 2026 | Three Wishes | 12.1K | 10.8% | 3 |
| Jun 2026 | Ghost | 8.1K | 7.2% | 4 |
| Jun 2026 | Premier Protein | 6.6K | 5.9% | 5 |
| Jun 2026 | Kellogg's | 2.9K | 2.6% | 6 |
| Jul 2026 | Catalina Crunch | 60.5K | 49.1% | 1 |
| Jul 2026 | Magic Spoon | 33.1K | 26.8% | 2 |
| Jul 2026 | Three Wishes | 12.1K | 9.8% | 3 |
| Jul 2026 | Ghost | 8.1K | 6.6% | 4 |
| Jul 2026 | Premier Protein | 6.6K | 5.4% | 5 |
| Jul 2026 | Kellogg's | 2.9K | 2.4% | 6 |
| Aug 2026 | Catalina Crunch | 60.5K | 47.3% | 1 |
| Aug 2026 | Magic Spoon | 33.1K | 25.9% | 2 |
| Aug 2026 | Three Wishes | 14.8K | 11.6% | 3 |
| Aug 2026 | Ghost | 9.9K | 7.7% | 4 |
| Aug 2026 | Premier Protein | 6.6K | 5.2% | 5 |
| Aug 2026 | Kellogg's | 2.9K | 2.3% | 6 |
| Sep 2026 | Catalina Crunch | 49.5K | 44.3% | 1 |
| Sep 2026 | Magic Spoon | 33.1K | 29.6% | 2 |
| Sep 2026 | Three Wishes | 12.1K | 10.8% | 3 |
| Sep 2026 | Ghost | 8.1K | 7.2% | 4 |
| Sep 2026 | Premier Protein | 6.6K | 5.9% | 5 |
| Sep 2026 | Kellogg's | 2.4K | 2.1% | 6 |
| Oct 2026 | Catalina Crunch | 60.5K | 50.4% | 1 |
| Oct 2026 | Magic Spoon | 27.1K | 22.6% | 2 |
| Oct 2026 | Ghost | 12.1K | 10.1% | 3 |
| Oct 2026 | Three Wishes | 12.1K | 10.1% | 4 |
| Oct 2026 | Premier Protein | 5.4K | 4.5% | 5 |
| Oct 2026 | Kellogg's | 2.9K | 2.4% | 6 |

## How are branded searches counted for protein cereal brands?

- **Catalina Crunch**: Measured on the search term “catalina crunch”.
- **Ghost**: Measured on the search term “ghost cereal”.
- **Kellogg's**: Measured on the search term “special k protein cereal”.
- **Magic Spoon**: Measured on the search term “magic spoon”.
- **Premier Protein**: Measured on the search term “premier protein cereal”.
- **Three Wishes**: Measured on the search term “three wishes cereal”.

- [Catalina Crunch](/demand/global-en/brands/catalina-crunch)
- [Ghost](/demand/global-en/brands/ghost-lifestyle)
- [Kellogg's](/demand/global-en/brands/kelloggs)
- [Magic Spoon](/demand/global-en/brands/magic-spoon)
- [Premier Protein](/demand/global-en/brands/premier-protein)
- [Three Wishes](/demand/global-en/brands/three-wishes)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among protein cereal brands worldwide?

In October 2026, Catalina Crunch was the most searched among protein cereal brands worldwide, with an estimated 60.5K branded searches, 50.4% of all searches for the six tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Protein cereal brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/protein-cereal-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/protein-cereal-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.