---
title: "Protein bar brands: Which brands are most popular in search?"
description: "A curated comparison of protein snack brands, measured worldwide through English language branded searches. Brand-level interest includes other products in each brand's range, not just bars. Share of Search among Barebells, BUILT, ALOHA, TRUBAR, GoMacro and Misfits, the protein bar brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/protein-bar-brands"
publisher: "Brandwave"
---

# Protein bar brands: Which brands are most popular in search?

A curated comparison of protein snack brands, measured worldwide through English language branded searches. Brand-level interest includes other products in each brand's range, not just bars. Share of Search among Barebells, BUILT, ALOHA, TRUBAR, GoMacro and Misfits, the protein bar brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Protein bar brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Barebells, 52.5%

## Which brand is most popular in search among protein bar brands worldwide?

- In August 2026, Barebells was the most searched among protein bar brands worldwide, with an estimated 430K branded searches and 52.5% estimated Share of Search within this set.
- BUILT is in 2nd place, 28.5 percentage points behind at 24% Share of Search.
- Across the 11 months ending August 2026, Barebells’ estimated Share of Search among protein bar brands worldwide increased from 47.3% to 52.5%.
- Across the 11 months ending August 2026, BUILT’s estimated Share of Search among protein bar brands worldwide decreased from 31.1% to 24%.
- Across the 11 months ending August 2026, ALOHA’s estimated Share of Search among protein bar brands worldwide increased from 9.1% to 11.7%.
- Across the 11 months ending August 2026, TRUBAR’s estimated Share of Search among protein bar brands worldwide decreased from 6.3% to 4.9%.
- Across the 11 months ending August 2026, GoMacro’s estimated Share of Search among protein bar brands worldwide increased from 4.1% to 4.6%.
- Across the 11 months ending August 2026, Barebells’ estimated Share of Search among protein bar brands worldwide peaked at 54.4% in June 2026 and was lowest at 43.5% in December 2025.
- Across the 11 months ending August 2026, BUILT’s estimated Share of Search among protein bar brands worldwide peaked at 34.7% in December 2025 and was lowest at 23.2% in July 2026.
- Across the 11 months ending August 2026, ALOHA’s estimated Share of Search among protein bar brands worldwide peaked at 12.8% in May 2026 and was lowest at 8.2% in January 2026.
- Across the 11 months ending August 2026, TRUBAR’s estimated Share of Search among protein bar brands worldwide peaked at 8% in February 2026 and was lowest at 4.8% in June 2026.
- Across the 11 months ending August 2026, GoMacro’s estimated Share of Search among protein bar brands worldwide peaked at 5.1% in December 2025 and was lowest at 3.6% in February 2026.
- Across the 11 months ending August 2026, Misfits held steady: its estimated Share of Search among protein bar brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Barebells vs BUILT: compare search popularity](/demand/global-en/compare/barebells-vs-built): 52.5% against 24% Share of Search.
- [Barebells vs ALOHA: compare search popularity](/demand/global-en/compare/aloha-vs-barebells): 52.5% against 11.7% Share of Search.
- [Barebells vs TRUBAR: compare search popularity](/demand/global-en/compare/barebells-vs-trubar): 52.5% against 4.9% Share of Search.
- [Barebells vs GoMacro: compare search popularity](/demand/global-en/compare/barebells-vs-gomacro): 52.5% against 4.6% Share of Search.
- [BUILT vs ALOHA: compare search popularity](/demand/global-en/compare/aloha-vs-built): 24% against 11.7% Share of Search.
- [BUILT vs TRUBAR: compare search popularity](/demand/global-en/compare/built-vs-trubar): 24% against 4.9% Share of Search.
- [BUILT vs GoMacro: compare search popularity](/demand/global-en/compare/built-vs-gomacro): 24% against 4.6% Share of Search.
- [ALOHA vs TRUBAR: compare search popularity](/demand/global-en/compare/aloha-vs-trubar): 11.7% against 4.9% Share of Search.
- [ALOHA vs GoMacro: compare search popularity](/demand/global-en/compare/aloha-vs-gomacro): 11.7% against 4.6% Share of Search.
- [TRUBAR vs GoMacro: compare search popularity](/demand/global-en/compare/gomacro-vs-trubar): 4.9% against 4.6% Share of Search.

## How did search popularity change for protein bar brands worldwide in August 2026?

- In August 2026, BUILT gained estimated Share of Search among protein bar brands worldwide, from 23.2% to 24%.
- In August 2026, Barebells lost estimated Share of Search among protein bar brands worldwide, from 53.5% to 52.5%.
- Estimated monthly branded searches for ALOHA worldwide rose 30.4% over 11 measured months, from 73.6K to 96K in August 2026.
- Estimated monthly branded searches for GoMacro worldwide rose 14.8% over 11 measured months, from 33K to 37.9K in August 2026.
- Estimated monthly branded searches for TRUBAR worldwide fell 21.3% over 11 measured months, from 51.2K to 40.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Barebells | 52.5% | 430K | -5.0% | Vitamin Well Group |
| 2 | BUILT | 24% | 196K | 0.0% | BUILT |
| 3 | ALOHA | 11.7% | 96K | 0.0% | ALOHA |
| 4 | TRUBAR | 4.9% | 40.3K | -5.2% | TRUBAR |
| 5 | GoMacro | 4.6% | 37.9K | +7.7% | GoMacro |
| 6 | Misfits | 2.3% | 18.7K | -18.2% | Misfits |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Barebells | 384K | 47.3% | 1 |
| Oct 2025 | BUILT | 252K | 31.1% | 2 |
| Oct 2025 | ALOHA | 73.6K | 9.1% | 3 |
| Oct 2025 | TRUBAR | 51.2K | 6.3% | 4 |
| Oct 2025 | GoMacro | 33K | 4.1% | 5 |
| Oct 2025 | Misfits | 17.3K | 2.1% | 6 |
| Nov 2025 | Barebells | 344K | 47.8% | 1 |
| Nov 2025 | BUILT | 226K | 31.4% | 2 |
| Nov 2025 | ALOHA | 60.2K | 8.4% | 3 |
| Nov 2025 | TRUBAR | 41.9K | 5.8% | 4 |
| Nov 2025 | GoMacro | 31.5K | 4.4% | 5 |
| Nov 2025 | Misfits | 16.1K | 2.2% | 6 |
| Dec 2025 | Barebells | 255K | 43.5% | 1 |
| Dec 2025 | BUILT | 204K | 34.7% | 2 |
| Dec 2025 | ALOHA | 52.8K | 9% | 3 |
| Dec 2025 | TRUBAR | 30.2K | 5.1% | 4 |
| Dec 2025 | GoMacro | 29.7K | 5.1% | 5 |
| Dec 2025 | Misfits | 14.9K | 2.5% | 6 |
| Jan 2026 | Barebells | 483K | 46.2% | 1 |
| Jan 2026 | BUILT | 352K | 33.6% | 2 |
| Jan 2026 | ALOHA | 85.5K | 8.2% | 3 |
| Jan 2026 | TRUBAR | 57.9K | 5.5% | 4 |
| Jan 2026 | GoMacro | 38.5K | 3.7% | 5 |
| Jan 2026 | Misfits | 29.3K | 2.8% | 6 |
| Feb 2026 | Barebells | 426K | 46.1% | 1 |
| Feb 2026 | BUILT | 288K | 31.2% | 2 |
| Feb 2026 | ALOHA | 79.5K | 8.6% | 3 |
| Feb 2026 | TRUBAR | 74.4K | 8% | 4 |
| Feb 2026 | GoMacro | 33K | 3.6% | 5 |
| Feb 2026 | Misfits | 23K | 2.5% | 6 |
| Mar 2026 | Barebells | 428K | 46.3% | 1 |
| Mar 2026 | BUILT | 297K | 32.2% | 2 |
| Mar 2026 | ALOHA | 85.5K | 9.3% | 3 |
| Mar 2026 | TRUBAR | 57.4K | 6.2% | 4 |
| Mar 2026 | GoMacro | 33K | 3.6% | 5 |
| Mar 2026 | Misfits | 23.1K | 2.5% | 6 |
| Apr 2026 | Barebells | 428K | 48.1% | 1 |
| Apr 2026 | BUILT | 259K | 29.2% | 2 |
| Apr 2026 | ALOHA | 96.5K | 10.9% | 3 |
| Apr 2026 | TRUBAR | 47K | 5.3% | 4 |
| Apr 2026 | GoMacro | 35.7K | 4% | 5 |
| Apr 2026 | Misfits | 22.8K | 2.6% | 6 |
| May 2026 | Barebells | 430K | 50.2% | 1 |
| May 2026 | BUILT | 212K | 24.8% | 2 |
| May 2026 | ALOHA | 110K | 12.8% | 3 |
| May 2026 | TRUBAR | 47K | 5.5% | 4 |
| May 2026 | GoMacro | 35.2K | 4.1% | 5 |
| May 2026 | Misfits | 22.9K | 2.7% | 6 |
| Jun 2026 | Barebells | 483K | 54.4% | 1 |
| Jun 2026 | BUILT | 212K | 23.9% | 2 |
| Jun 2026 | ALOHA | 96K | 10.8% | 3 |
| Jun 2026 | TRUBAR | 42.5K | 4.8% | 4 |
| Jun 2026 | GoMacro | 35.2K | 4% | 5 |
| Jun 2026 | Misfits | 18.7K | 2.1% | 6 |
| Jul 2026 | Barebells | 453K | 53.5% | 1 |
| Jul 2026 | BUILT | 196K | 23.2% | 2 |
| Jul 2026 | ALOHA | 96K | 11.4% | 3 |
| Jul 2026 | TRUBAR | 42.5K | 5% | 4 |
| Jul 2026 | GoMacro | 35.2K | 4.2% | 5 |
| Jul 2026 | Misfits | 22.9K | 2.7% | 6 |
| Aug 2026 | Barebells | 430K | 52.5% | 1 |
| Aug 2026 | BUILT | 196K | 24% | 2 |
| Aug 2026 | ALOHA | 96K | 11.7% | 3 |
| Aug 2026 | TRUBAR | 40.3K | 4.9% | 4 |
| Aug 2026 | GoMacro | 37.9K | 4.6% | 5 |
| Aug 2026 | Misfits | 18.7K | 2.3% | 6 |
| Sep 2026 | ALOHA | — | — | — |
| Sep 2026 | Barebells | — | — | — |
| Sep 2026 | BUILT | — | — | — |
| Sep 2026 | GoMacro | — | — | — |
| Sep 2026 | Misfits | — | — | — |
| Sep 2026 | TRUBAR | — | — | — |

## What is being compared

- **ALOHA**: Measured on the search terms “aloha bars”, “aloha protein”, “aloha protein bars” and “aloha protein powder”, summed into one figure.
- **Barebells**: Measured on the search terms “bare bells”, “barebells”, “barebells bars”, “barebells protein” and “barebells protein bars”, summed into one figure.
- **BUILT**: Measured on the search terms “built bar”, “built bars”, “built protein bars”, “built puff bars” and “built puffs”, summed into one figure.
- **GoMacro**: Measured on the search terms “go macro”, “go macro bars”, “gomacro”, “gomacro bars” and “gomacro protein bars”, summed into one figure.
- **Misfits**: Measured on the search terms “misfits bars”, “misfits health”, “misfits protein” and “misfits protein bars”, summed into one figure.
- **TRUBAR**: Measured on the search terms “tru bar”, “tru bars”, “trubar”, “trubar bars” and “trubar protein bars”, summed into one figure.

- [ALOHA](/demand/global-en/brands/aloha)
- [Barebells](/demand/global-en/brands/barebells)
- [BUILT](/demand/global-en/brands/built)
- [GoMacro](/demand/global-en/brands/gomacro)
- [Misfits](/demand/global-en/brands/misfits)
- [TRUBAR](/demand/global-en/brands/trubar)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among protein bar brands worldwide?

In August 2026, Barebells was the most searched among protein bar brands worldwide, with an estimated 430K branded searches and 52.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Protein bar brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/protein-bar-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/protein-bar-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.