---
title: "AppFolio vs Entrata: Which is more popular by branded search?"
description: "Which is more popular in search, AppFolio or Entrata? Compare estimated monthly branded-search demand and Share of Search inside the Proptech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/proptech/compare/appfolio-vs-entrata"
publisher: "Brandwave"
---

# AppFolio vs Entrata: Which is more popular by branded search?

Which is more popular in search, AppFolio or Entrata? Compare estimated monthly branded-search demand and Share of Search inside the Proptech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AppFolio and Entrata
- **Competitive set**: Proptech
- **Market**: Global
- **Month measured**: Aug 2026
- **AppFolio Share of Search**: 46.4%
- **Entrata Share of Search**: 9.3%

## Which is more popular in search, AppFolio or Entrata?

- In August 2026, AppFolio had more branded searches than Entrata among proptech worldwide. AppFolio was estimated to have 165K branded searches compared to Entrata’s 33.1K, and held a 46.4% Share of Search versus Entrata’s 9.3%.
- AppFolio was ahead of Entrata in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AppFolio’s estimated Share of Search among proptech worldwide moved from 43.1% to 46.4%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 11 months ending August 2026, Entrata’s estimated Share of Search among proptech worldwide moved from 10.6% to 9.3%, and its estimated monthly branded searches held steady at 33.1K.

## How did search popularity change for proptech worldwide in August 2026?

- In August 2026, AppFolio gained estimated Share of Search among proptech worldwide, from 45.1% to 46.4%.
- In August 2026, Entrata lost estimated Share of Search among proptech worldwide, from 11.1% to 9.3%.

## Month by month

| Month | AppFolio estimated searches | AppFolio Share of Search | AppFolio rank | Entrata estimated searches | Entrata Share of Search | Entrata rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 43.1% | 1 | 33.1K | 10.6% | 4 |
| Nov 2025 | 110K | 39% | 1 | 27.1K | 9.6% | 4 |
| Dec 2025 | 110K | 41.6% | 1 | 27.1K | 10.2% | 4 |
| Jan 2026 | 135K | 41.7% | 1 | 33.1K | 10.2% | 4 |
| Feb 2026 | 135K | 43.1% | 1 | 33.1K | 10.6% | 4 |
| Mar 2026 | 135K | 41.5% | 1 | 33.1K | 10.2% | 4 |
| Apr 2026 | 135K | 41.5% | 1 | 33.1K | 10.2% | 4 |
| May 2026 | 135K | 42.5% | 1 | 33.1K | 10.4% | 4 |
| Jun 2026 | 135K | 41.1% | 1 | 33.1K | 10.1% | 4 |
| Jul 2026 | 165K | 45.1% | 1 | 40.5K | 11.1% | 4 |
| Aug 2026 | 165K | 46.4% | 1 | 33.1K | 9.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AppFolio’s and Entrata’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AppFolio**: Measured on the search term “appfolio”.
- **Entrata**: Measured on the search term “entrata”.

- [AppFolio profile](/demand/global-en/brands/appfolio)
- [Entrata profile](/demand/global-en/brands/entrata)
- [All proptech worldwide](/demand/global-en/categories/proptech): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AppFolio or Entrata?

In August 2026, AppFolio had more branded searches than Entrata among proptech worldwide. AppFolio was estimated to have 165K branded searches compared to Entrata’s 33.1K, and held a 46.4% Share of Search versus Entrata’s 9.3%.

## Cite this page

Brandwave. "AppFolio vs Entrata: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/proptech/compare/appfolio-vs-entrata

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/proptech/compare/appfolio-vs-entrata. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.