---
title: "Proptech: Which brands are most popular in search?"
description: "Compare the proptech people work with. Share of Search among AppFolio, Yardi, Buildium, Entrata, MRI Software and Reapit, the proptech Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/proptech"
publisher: "Brandwave"
---

# Proptech: Which brands are most popular in search?

Compare the proptech people work with. Share of Search among AppFolio, Yardi, Buildium, Entrata, MRI Software and Reapit, the proptech Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Proptech
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: AppFolio, 46.4%

## Which brand is most popular in search among proptech worldwide?

- In August 2026, AppFolio was the most searched among proptech worldwide, with an estimated 165K branded searches and 46.4% estimated Share of Search within this set.
- Yardi is in 2nd place, 25.6 percentage points behind at 20.8% Share of Search.
- Across the 11 months ending August 2026, AppFolio’s estimated Share of Search among proptech worldwide increased from 43.1% to 46.4%.
- Across the 11 months ending August 2026, Yardi’s estimated Share of Search among proptech worldwide decreased from 23.6% to 20.8%.
- Across the 11 months ending August 2026, Buildium’s estimated Share of Search among proptech worldwide increased from 15.8% to 17%.
- Across the 11 months ending August 2026, Entrata’s estimated Share of Search among proptech worldwide decreased from 10.6% to 9.3%.
- Across the 11 months ending August 2026, MRI Software’s estimated Share of Search among proptech worldwide decreased from 4.7% to 4.2%.
- Across the 11 months ending August 2026, AppFolio’s estimated Share of Search among proptech worldwide peaked at 46.4% in August 2026 and was lowest at 39% in November 2025.
- Across the 11 months ending August 2026, Yardi’s estimated Share of Search among proptech worldwide peaked at 26.2% in November 2025 and was lowest at 20.2% in July 2026.
- Across the 11 months ending August 2026, Buildium’s estimated Share of Search among proptech worldwide peaked at 18.7% in December 2025 and was lowest at 15.6% in May 2026.
- Across the 11 months ending August 2026, Entrata’s estimated Share of Search among proptech worldwide peaked at 11.1% in July 2026 and was lowest at 9.3% in August 2026.
- Across the 11 months ending August 2026, MRI Software’s estimated Share of Search among proptech worldwide peaked at 5.7% in May 2026 and was lowest at 4.2% in August 2026.
- Across the 11 months ending August 2026, Reapit held steady: its estimated Share of Search among proptech worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [AppFolio vs Yardi: compare search popularity](/demand/global-en/compare/appfolio-vs-yardi): 46.4% against 20.8% Share of Search.
- [AppFolio vs Buildium: compare search popularity](/demand/global-en/compare/appfolio-vs-buildium): 46.4% against 17% Share of Search.
- [AppFolio vs Entrata: compare search popularity](/demand/global-en/compare/appfolio-vs-entrata): 46.4% against 9.3% Share of Search.
- [AppFolio vs MRI Software: compare search popularity](/demand/global-en/compare/appfolio-vs-mri-software): 46.4% against 4.2% Share of Search.
- [Yardi vs Buildium: compare search popularity](/demand/global-en/compare/buildium-vs-yardi): 20.8% against 17% Share of Search.
- [Yardi vs Entrata: compare search popularity](/demand/global-en/compare/entrata-vs-yardi): 20.8% against 9.3% Share of Search.
- [Yardi vs MRI Software: compare search popularity](/demand/global-en/compare/mri-software-vs-yardi): 20.8% against 4.2% Share of Search.
- [Buildium vs Entrata: compare search popularity](/demand/global-en/compare/buildium-vs-entrata): 17% against 9.3% Share of Search.
- [Buildium vs MRI Software: compare search popularity](/demand/global-en/compare/buildium-vs-mri-software): 17% against 4.2% Share of Search.
- [Entrata vs MRI Software: compare search popularity](/demand/global-en/compare/entrata-vs-mri-software): 9.3% against 4.2% Share of Search.

## How did search popularity change for proptech worldwide in August 2026?

- In August 2026, AppFolio gained estimated Share of Search among proptech worldwide, from 45.1% to 46.4%.
- In August 2026, Yardi gained estimated Share of Search among proptech worldwide, from 20.2% to 20.8%.
- In August 2026, Entrata lost estimated Share of Search among proptech worldwide, from 11.1% to 9.3%.
- In August 2026, MRI Software lost estimated Share of Search among proptech worldwide, from 4.9% to 4.2%.
- Estimated monthly branded searches for Reapit worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
- Estimated monthly branded searches for Buildium worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | AppFolio | 46.4% | 165K | 0.0% | AppFolio |
| 2 | Yardi | 20.8% | 74K | 0.0% | Yardi |
| 3 | Buildium | 17% | 60.5K | 0.0% | Buildium |
| 4 | Entrata | 9.3% | 33.1K | -18.3% | Entrata |
| 5 | MRI Software | 4.2% | 14.8K | -18.2% | MRI Software |
| 6 | Reapit | 2.3% | 8.1K | 0.0% | Reapit |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AppFolio | 135K | 43.1% | 1 |
| Oct 2025 | Yardi | 74K | 23.6% | 2 |
| Oct 2025 | Buildium | 49.5K | 15.8% | 3 |
| Oct 2025 | Entrata | 33.1K | 10.6% | 4 |
| Oct 2025 | MRI Software | 14.8K | 4.7% | 5 |
| Oct 2025 | Reapit | 6.6K | 2.1% | 6 |
| Nov 2025 | AppFolio | 110K | 39% | 1 |
| Nov 2025 | Yardi | 74K | 26.2% | 2 |
| Nov 2025 | Buildium | 49.5K | 17.6% | 3 |
| Nov 2025 | Entrata | 27.1K | 9.6% | 4 |
| Nov 2025 | MRI Software | 14.8K | 5.2% | 5 |
| Nov 2025 | Reapit | 6.6K | 2.3% | 6 |
| Dec 2025 | AppFolio | 110K | 41.6% | 1 |
| Dec 2025 | Yardi | 60.5K | 22.9% | 2 |
| Dec 2025 | Buildium | 49.5K | 18.7% | 3 |
| Dec 2025 | Entrata | 27.1K | 10.2% | 4 |
| Dec 2025 | MRI Software | 12.1K | 4.6% | 5 |
| Dec 2025 | Reapit | 5.4K | 2% | 6 |
| Jan 2026 | AppFolio | 135K | 41.7% | 1 |
| Jan 2026 | Yardi | 74K | 22.8% | 2 |
| Jan 2026 | Buildium | 60.5K | 18.7% | 3 |
| Jan 2026 | Entrata | 33.1K | 10.2% | 4 |
| Jan 2026 | MRI Software | 14.8K | 4.6% | 5 |
| Jan 2026 | Reapit | 6.6K | 2% | 6 |
| Feb 2026 | AppFolio | 135K | 43.1% | 1 |
| Feb 2026 | Yardi | 74K | 23.6% | 2 |
| Feb 2026 | Buildium | 49.5K | 15.8% | 3 |
| Feb 2026 | Entrata | 33.1K | 10.6% | 4 |
| Feb 2026 | MRI Software | 14.8K | 4.7% | 5 |
| Feb 2026 | Reapit | 6.6K | 2.1% | 6 |
| Mar 2026 | AppFolio | 135K | 41.5% | 1 |
| Mar 2026 | Yardi | 74K | 22.7% | 2 |
| Mar 2026 | Buildium | 60.5K | 18.6% | 3 |
| Mar 2026 | Entrata | 33.1K | 10.2% | 4 |
| Mar 2026 | MRI Software | 14.8K | 4.5% | 5 |
| Mar 2026 | Reapit | 8.1K | 2.5% | 6 |
| Apr 2026 | AppFolio | 135K | 41.5% | 1 |
| Apr 2026 | Yardi | 74K | 22.7% | 2 |
| Apr 2026 | Buildium | 60.5K | 18.6% | 3 |
| Apr 2026 | Entrata | 33.1K | 10.2% | 4 |
| Apr 2026 | MRI Software | 14.8K | 4.5% | 5 |
| Apr 2026 | Reapit | 8.1K | 2.5% | 6 |
| May 2026 | AppFolio | 135K | 42.5% | 1 |
| May 2026 | Yardi | 74K | 23.3% | 2 |
| May 2026 | Buildium | 49.5K | 15.6% | 3 |
| May 2026 | Entrata | 33.1K | 10.4% | 4 |
| May 2026 | MRI Software | 18.1K | 5.7% | 5 |
| May 2026 | Reapit | 8.1K | 2.5% | 6 |
| Jun 2026 | AppFolio | 135K | 41.1% | 1 |
| Jun 2026 | Yardi | 74K | 22.5% | 2 |
| Jun 2026 | Buildium | 60.5K | 18.4% | 3 |
| Jun 2026 | Entrata | 33.1K | 10.1% | 4 |
| Jun 2026 | MRI Software | 18.1K | 5.5% | 5 |
| Jun 2026 | Reapit | 8.1K | 2.5% | 6 |
| Jul 2026 | AppFolio | 165K | 45.1% | 1 |
| Jul 2026 | Yardi | 74K | 20.2% | 2 |
| Jul 2026 | Buildium | 60.5K | 16.5% | 3 |
| Jul 2026 | Entrata | 40.5K | 11.1% | 4 |
| Jul 2026 | MRI Software | 18.1K | 4.9% | 5 |
| Jul 2026 | Reapit | 8.1K | 2.2% | 6 |
| Aug 2026 | AppFolio | 165K | 46.4% | 1 |
| Aug 2026 | Yardi | 74K | 20.8% | 2 |
| Aug 2026 | Buildium | 60.5K | 17% | 3 |
| Aug 2026 | Entrata | 33.1K | 9.3% | 4 |
| Aug 2026 | MRI Software | 14.8K | 4.2% | 5 |
| Aug 2026 | Reapit | 8.1K | 2.3% | 6 |
| Sep 2026 | AppFolio | — | — | — |
| Sep 2026 | Buildium | — | — | — |
| Sep 2026 | Entrata | — | — | — |
| Sep 2026 | MRI Software | — | — | — |
| Sep 2026 | Reapit | — | — | — |
| Sep 2026 | Yardi | — | — | — |

## What is being compared

- **AppFolio**: Measured on the search term “appfolio”.
- **Buildium**: Measured on the search term “buildium”.
- **Entrata**: Measured on the search term “entrata”.
- **MRI Software**: Measured on the search term “mri software”.
- **Reapit**: Measured on the search term “reapit”.
- **Yardi**: Measured on the search term “yardi”.

- [AppFolio](/demand/global-en/brands/appfolio)
- [Buildium](/demand/global-en/brands/buildium)
- [Entrata](/demand/global-en/brands/entrata)
- [MRI Software](/demand/global-en/brands/mri-software)
- [Reapit](/demand/global-en/brands/reapit)
- [Yardi](/demand/global-en/brands/yardi)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among proptech worldwide?

In August 2026, AppFolio was the most searched among proptech worldwide, with an estimated 165K branded searches and 46.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Proptech: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/proptech

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/proptech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.