--- title: "Hisense vs Sony: Which is searched more?" description: "Is Hisense or Sony more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Projector brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/projector-brands/compare/hisense-vs-sony" publisher: "Brandwave" --- # Hisense vs Sony: Which is searched more? Is Hisense or Sony more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Projector brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hisense and Sony - **Competitive set**: Projector brands - **Market**: Global - **Month measured**: Sep 2026 - **Hisense Share of Search**: 11.4% - **Sony Share of Search**: 46.4% ## Is Hisense or Sony more popular in search? - In September 2026, Sony had more branded searches than Hisense among projector brands worldwide. Sony had about 2.7 million branded searches, while Hisense had 673,000. Sony made up 46.4% of all projector brand searches we track, and Hisense accounted for 11.4%. - Sony was ahead of Hisense in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hisense’s share of searches among projector brands worldwide moved from 15.2% to 11.4%, and its estimated monthly branded searches moved from 823K to 673K. - Across the 12 months ending September 2026, Sony’s share of searches among projector brands worldwide moved from 41.2% to 46.4%, and its estimated monthly branded searches moved from 2.2M to 2.7M. ## Top projector brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hisense was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Sony was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hisense and Sony were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Epson | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | BenQ | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sony | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Hisense | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | JVC | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Optoma | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | XGIMI | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Anker | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | ViewSonic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about projector brands - Asked ChatGPT "Which projector brand should I buy?": 1. Epson, 2. BenQ, 3. XGIMI - Asked ChatGPT "What are the best projector brands?": 1. Epson, 2. BenQ, 3. Sony, 4. JVC, 5. XGIMI, 6. Hisense, 7. Anker - Asked ChatGPT "What's the best projector brand for home cinema?": 1. JVC, 2. Sony, 3. Epson, 4. BenQ, 5. Hisense - Searched Google, AI Overview "best projector": 1. Epson, 2. Hisense - Searched Google, AI Overview "4k projector for home": 1. Optoma, 2. Hisense, 3. Sony, 4. Epson, 5. BenQ Not named in any answer: ViewSonic. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for projector brands worldwide in September 2026? - In September 2026, Sony lost share of searches among projector brands worldwide, from 48% to 46.4%. - Hisense’s share of searches among projector brands worldwide has lost ground for 3 months in a row, from 17.9% to 11.4% in September 2026. ## Month by month | Month | Hisense estimated searches | Hisense Share of Search | Hisense rank | Sony estimated searches | Sony Share of Search | Sony rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 15.2% | 3 | 2.2M | 41.2% | 1 | | Nov 2025 | 1M | 16% | 3 | 2.7M | 43.9% | 1 | | Dec 2025 | 823K | 13.7% | 3 | 2.7M | 45.6% | 1 | | Jan 2026 | 823K | 13.6% | 4 | 2.7M | 45.2% | 1 | | Feb 2026 | 673K | 13.4% | 4 | 2.2M | 44.7% | 1 | | Mar 2026 | 673K | 12.9% | 4 | 2.2M | 42.9% | 1 | | Apr 2026 | 673K | 13.1% | 4 | 2.2M | 43.6% | 1 | | May 2026 | 823K | 15.3% | 3 | 2.2M | 41.6% | 1 | | Jun 2026 | 1M | 17.9% | 3 | 2.2M | 40.1% | 1 | | Jul 2026 | 823K | 13.9% | 3 | 2.7M | 46.4% | 1 | | Aug 2026 | 673K | 11.8% | 4 | 2.7M | 48% | 1 | | Sep 2026 | 673K | 11.4% | 4 | 2.7M | 46.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Hisense’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hisense**: Measured on the search term “hisense”. - **Sony**: Measured on the search term “sony”. - [Hisense profile](/demand/global-en/brands/hisense) - [Sony profile](/demand/global-en/brands/sony) - [All projector brands worldwide](/demand/global-en/categories/projector-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hisense or Sony more popular in search? In September 2026, Sony had more branded searches than Hisense among projector brands worldwide. Sony had about 2.7 million branded searches, while Hisense had 673,000. Sony made up 46.4% of all projector brand searches we track, and Hisense accounted for 11.4%. ## Cite this page Brandwave. "Hisense vs Sony: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/projector-brands/compare/hisense-vs-sony This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/projector-brands/compare/hisense-vs-sony. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.