---
title: "Project management tools: Which brands are most popular in search?"
description: "Compare project and work management software for planning, tracking, and collaborating on team work, measured through worldwide English-language branded search demand. Share of Search among Trello, ClickUp, Asana, Smartsheet, Basecamp, monday work management, Wrike and Linear, the project management tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/project-management-tools"
publisher: "Brandwave"
---

# Project management tools: Which brands are most popular in search?

Compare project and work management software for planning, tracking, and collaborating on team work, measured through worldwide English-language branded search demand. Share of Search among Trello, ClickUp, Asana, Smartsheet, Basecamp, monday work management, Wrike and Linear, the project management tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Project management tools
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Trello, 34.3%

## Which brand is most popular in search among project management tools worldwide?

- In August 2026, Trello was the most searched among project management tools worldwide, with an estimated 2M branded searches and 34.3% estimated Share of Search within this set.
- ClickUp is in 2nd place, 8.2 percentage points behind at 26.2% Share of Search.
- Across the 11 months ending August 2026, Trello’s estimated Share of Search among project management tools worldwide decreased from 37.2% to 34.3%.
- Across the 11 months ending August 2026, ClickUp’s estimated Share of Search among project management tools worldwide increased from 20.5% to 26.2%.
- Across the 11 months ending August 2026, Asana’s estimated Share of Search among project management tools worldwide decreased from 21.4% to 18.4%.
- Across the 11 months ending August 2026, Smartsheet’s estimated Share of Search among project management tools worldwide decreased from 9.1% to 7.9%.
- Across the 11 months ending August 2026, Basecamp’s estimated Share of Search among project management tools worldwide increased from 4.9% to 6.4%.
- Across the 11 months ending August 2026, Trello’s estimated Share of Search among project management tools worldwide peaked at 42% in November 2025 and was lowest at 33.8% in July 2026.
- Across the 11 months ending August 2026, ClickUp’s estimated Share of Search among project management tools worldwide peaked at 28.6% in February 2026 and was lowest at 20.5% in October 2025.
- Across the 11 months ending August 2026, Asana’s estimated Share of Search among project management tools worldwide peaked at 21.4% in October 2025 and was lowest at 16.5% in November 2025.
- Across the 11 months ending August 2026, Smartsheet’s estimated Share of Search among project management tools worldwide peaked at 9.1% in October 2025 and was lowest at 6.9% in November 2025.
- Across the 11 months ending August 2026, Basecamp’s estimated Share of Search among project management tools worldwide peaked at 6.4% in August 2026 and was lowest at 4.1% in March 2026.
- Across the 11 months ending August 2026, monday work management’s estimated Share of Search among project management tools worldwide peaked at 5.5% in April 2026 and was lowest at 3.5% in February 2026.
- Across the 11 months ending August 2026, ClickUp rose from 3rd to 2nd among project management tools worldwide.
- Across the 11 months ending August 2026, Asana fell from 2nd to 3rd among project management tools worldwide.
- Across the 11 months ending August 2026, monday work management, Wrike and Linear held steady: their estimated Share of Search among project management tools worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Trello vs ClickUp: compare search popularity](/demand/global-en/compare/clickup-vs-trello): 34.3% against 26.2% Share of Search.
- [Trello vs Asana: compare search popularity](/demand/global-en/compare/asana-vs-trello): 34.3% against 18.4% Share of Search.
- [Trello vs Smartsheet: compare search popularity](/demand/global-en/compare/smartsheet-vs-trello): 34.3% against 7.9% Share of Search.
- [Trello vs Basecamp: compare search popularity](/demand/global-en/compare/basecamp-vs-trello): 34.3% against 6.4% Share of Search.
- [ClickUp vs Asana: compare search popularity](/demand/global-en/compare/asana-vs-clickup): 26.2% against 18.4% Share of Search.
- [ClickUp vs Smartsheet: compare search popularity](/demand/global-en/compare/clickup-vs-smartsheet): 26.2% against 7.9% Share of Search.
- [ClickUp vs Basecamp: compare search popularity](/demand/global-en/compare/basecamp-vs-clickup): 26.2% against 6.4% Share of Search.
- [Asana vs Smartsheet: compare search popularity](/demand/global-en/compare/asana-vs-smartsheet): 18.4% against 7.9% Share of Search.
- [Asana vs Basecamp: compare search popularity](/demand/global-en/compare/asana-vs-basecamp): 18.4% against 6.4% Share of Search.
- [Smartsheet vs Basecamp: compare search popularity](/demand/global-en/compare/basecamp-vs-smartsheet): 7.9% against 6.4% Share of Search.

## How did search popularity change for project management tools worldwide in August 2026?

- In August 2026, Basecamp gained estimated Share of Search among project management tools worldwide, from 5.2% to 6.4%.
- In August 2026, Trello gained estimated Share of Search among project management tools worldwide, from 33.8% to 34.3%.
- In August 2026, Asana lost estimated Share of Search among project management tools worldwide, from 19.9% to 18.4%.
- Estimated monthly branded searches for Linear worldwide rose 32% over 11 measured months, from 47.3K to 62.4K in August 2026.
- Estimated monthly branded searches for Wrike worldwide fell 44.4% over 11 measured months, from 120K to 66.5K in August 2026.
- Estimated monthly branded searches for Smartsheet worldwide fell 33.2% over 11 measured months, from 709K to 474K in August 2026.
- Estimated monthly branded searches for monday work management worldwide fell 25.6% over 11 measured months, from 368K to 274K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Trello | 34.3% | 2M | +0.4% | Atlassian |
| 2 | ClickUp | 26.2% | 1.6M | -1.9% | ClickUp |
| 3 | Asana | 18.4% | 1.1M | -8.5% | Asana |
| 4 | Smartsheet | 7.9% | 474K | -0.3% | Smartsheet |
| 5 | Basecamp | 6.4% | 379K | +21.6% | 37signals |
| 6 | monday work management | 4.6% | 274K | +4.4% | monday.com |
| 7 | Wrike | 1.1% | 66.5K | -18.2% | Wrike |
| 8 | Linear | 1% | 62.4K | -6.8% | Linear |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Trello | 2.9M | 37.2% | 1 |
| Oct 2025 | Asana | 1.7M | 21.4% | 2 |
| Oct 2025 | ClickUp | 1.6M | 20.5% | 3 |
| Oct 2025 | Smartsheet | 709K | 9.1% | 4 |
| Oct 2025 | Basecamp | 379K | 4.9% | 5 |
| Oct 2025 | monday work management | 368K | 4.7% | 6 |
| Oct 2025 | Wrike | 120K | 1.5% | 7 |
| Oct 2025 | Linear | 47.3K | 0.61% | 8 |
| Nov 2025 | Trello | 2.9M | 42% | 1 |
| Nov 2025 | ClickUp | 1.6M | 22.9% | 2 |
| Nov 2025 | Asana | 1.1M | 16.5% | 3 |
| Nov 2025 | Smartsheet | 477K | 6.9% | 4 |
| Nov 2025 | monday work management | 355K | 5.2% | 5 |
| Nov 2025 | Basecamp | 311K | 4.5% | 6 |
| Nov 2025 | Wrike | 98K | 1.4% | 7 |
| Nov 2025 | Linear | 39.9K | 0.58% | 8 |
| Dec 2025 | Trello | 2.4M | 40.2% | 1 |
| Dec 2025 | ClickUp | 1.3M | 21.6% | 2 |
| Dec 2025 | Asana | 1.1M | 18.7% | 3 |
| Dec 2025 | Smartsheet | 480K | 8.1% | 4 |
| Dec 2025 | Basecamp | 308K | 5.2% | 5 |
| Dec 2025 | monday work management | 250K | 4.2% | 6 |
| Dec 2025 | Wrike | 81.2K | 1.4% | 7 |
| Dec 2025 | Linear | 40.5K | 0.68% | 8 |
| Jan 2026 | Trello | 2.4M | 36.1% | 1 |
| Jan 2026 | ClickUp | 1.6M | 24.1% | 2 |
| Jan 2026 | Asana | 1.4M | 20.5% | 3 |
| Jan 2026 | Smartsheet | 579K | 8.7% | 4 |
| Jan 2026 | Basecamp | 311K | 4.7% | 5 |
| Jan 2026 | monday work management | 231K | 3.5% | 6 |
| Jan 2026 | Wrike | 101K | 1.5% | 7 |
| Jan 2026 | Linear | 55.3K | 0.83% | 8 |
| Feb 2026 | Trello | 2.4M | 35.5% | 1 |
| Feb 2026 | ClickUp | 1.9M | 28.6% | 2 |
| Feb 2026 | Asana | 1.1M | 16.8% | 3 |
| Feb 2026 | Smartsheet | 579K | 8.6% | 4 |
| Feb 2026 | Basecamp | 311K | 4.6% | 5 |
| Feb 2026 | monday work management | 234K | 3.5% | 6 |
| Feb 2026 | Wrike | 100K | 1.5% | 7 |
| Feb 2026 | Linear | 60.7K | 0.9% | 8 |
| Mar 2026 | Trello | 2.9M | 38.4% | 1 |
| Mar 2026 | ClickUp | 1.9M | 25.4% | 2 |
| Mar 2026 | Asana | 1.3M | 17.7% | 3 |
| Mar 2026 | Smartsheet | 585K | 7.7% | 4 |
| Mar 2026 | monday work management | 316K | 4.2% | 5 |
| Mar 2026 | Basecamp | 312K | 4.1% | 6 |
| Mar 2026 | Wrike | 103K | 1.4% | 7 |
| Mar 2026 | Linear | 83.4K | 1.1% | 8 |
| Apr 2026 | Trello | 2.4M | 35.4% | 1 |
| Apr 2026 | ClickUp | 1.9M | 28.2% | 2 |
| Apr 2026 | Asana | 1.1M | 16.8% | 3 |
| Apr 2026 | Smartsheet | 480K | 7.1% | 4 |
| Apr 2026 | monday work management | 373K | 5.5% | 5 |
| Apr 2026 | Basecamp | 311K | 4.6% | 6 |
| Apr 2026 | Wrike | 98.9K | 1.5% | 7 |
| Apr 2026 | Linear | 72.3K | 1.1% | 8 |
| May 2026 | Trello | 2.5M | 37.7% | 1 |
| May 2026 | ClickUp | 1.6M | 24.3% | 2 |
| May 2026 | Asana | 1.2M | 17.9% | 3 |
| May 2026 | Smartsheet | 478K | 7.4% | 4 |
| May 2026 | monday work management | 354K | 5.4% | 5 |
| May 2026 | Basecamp | 314K | 4.8% | 6 |
| May 2026 | Wrike | 83.3K | 1.3% | 7 |
| May 2026 | Linear | 75.4K | 1.2% | 8 |
| Jun 2026 | Trello | 2.5M | 37.5% | 1 |
| Jun 2026 | ClickUp | 1.6M | 24% | 2 |
| Jun 2026 | Asana | 1.2M | 17.8% | 3 |
| Jun 2026 | Smartsheet | 477K | 7.3% | 4 |
| Jun 2026 | Basecamp | 379K | 5.8% | 5 |
| Jun 2026 | monday work management | 351K | 5.4% | 6 |
| Jun 2026 | Wrike | 80.5K | 1.2% | 7 |
| Jun 2026 | Linear | 71.8K | 1.1% | 8 |
| Jul 2026 | Trello | 2M | 33.8% | 1 |
| Jul 2026 | ClickUp | 1.6M | 26.4% | 2 |
| Jul 2026 | Asana | 1.2M | 19.9% | 3 |
| Jul 2026 | Smartsheet | 475K | 7.9% | 4 |
| Jul 2026 | Basecamp | 312K | 5.2% | 5 |
| Jul 2026 | monday work management | 262K | 4.3% | 6 |
| Jul 2026 | Wrike | 81.2K | 1.3% | 7 |
| Jul 2026 | Linear | 66.9K | 1.1% | 8 |
| Aug 2026 | Trello | 2M | 34.3% | 1 |
| Aug 2026 | ClickUp | 1.6M | 26.2% | 2 |
| Aug 2026 | Asana | 1.1M | 18.4% | 3 |
| Aug 2026 | Smartsheet | 474K | 7.9% | 4 |
| Aug 2026 | Basecamp | 379K | 6.4% | 5 |
| Aug 2026 | monday work management | 274K | 4.6% | 6 |
| Aug 2026 | Wrike | 66.5K | 1.1% | 7 |
| Aug 2026 | Linear | 62.4K | 1% | 8 |
| Sep 2026 | Asana | — | — | — |
| Sep 2026 | Basecamp | — | — | — |
| Sep 2026 | ClickUp | — | — | — |
| Sep 2026 | Linear | — | — | — |
| Sep 2026 | monday work management | — | — | — |
| Sep 2026 | Smartsheet | — | — | — |
| Sep 2026 | Trello | — | — | — |
| Sep 2026 | Wrike | — | — | — |

## What is being compared

- **Asana**: Measured on the search terms “Asana”, “asana ai”, “asana app”, “asana app download”, “asana application”, “asana co”, “asana com”, “asana company”, “asana cost”, “asana crm”, “asana desktop app”, “asana download”, “asana for mac”, “asana free”, “asana price”, “asana pricing”, “asana project management”, “asana project management software”, “asana project management tool”, “asana software”, “asana task management”, “asana tasks”, “asana templates”, “asana work management”, “asana.com” and “what is asana”, summed into one figure.
- **Basecamp**: Measured on the search terms “37signals basecamp”, “Basecamp”, “basecamp 3”, “basecamp 37 signals”, “basecamp 37signals”, “basecamp 4”, “basecamp app”, “basecamp com”, “basecamp hq”, “basecamp pricing”, “basecamp project management”, “basecamp project management software”, “basecamp software”, “basecamp tool” and “basecamp.com”, summed into one figure.
- **ClickUp**: Measured on the search terms “click up”, “ClickUp”, “clickup ai”, “clickup app”, “clickup brain”, “clickup chat”, “clickup com”, “clickup crm”, “clickup desktop app”, “clickup docs”, “clickup download”, “clickup free”, “clickup price”, “clickup pricing”, “clickup project management”, “clickup project management software”, “clickup project management tool”, “clickup templates”, “clickup.com”, “clickupapp” and “what is clickup”, summed into one figure.
- **Linear**: Measured on the search terms “Linear app”, “linear app download”, “linear app pricing”, “linear desktop app”, “linear issue tracker”, “linear issues”, “linear mcp”, “linear pricing”, “linear project management”, “linear software”, “linear.app” and “what is linear app”, summed into one figure.
- **monday work management**: Measured on the search terms “monday app”, “monday board”, “monday com”, “monday com app”, “monday com price”, “monday com pricing”, “monday com project management software”, “monday dev”, “monday project management”, “monday service”, “monday work management”, “monday work os”, “monday.com”, “monday.com app”, “monday.com free”, “monday.com pricing”, “monday.com project management”, “monday.com work management” and “what is monday.com”, summed into one figure.
- **Smartsheet**: Measured on the search terms “Smartsheet”, “smartsheet ai”, “smartsheet app”, “smartsheet application”, “smartsheet com”, “smartsheet cost”, “smartsheet free”, “smartsheet gantt chart”, “smartsheet pricing”, “smartsheet project management”, “smartsheet software”, “smartsheet template”, “smartsheet templates” and “what is smartsheet”, summed into one figure.
- **Trello**: Measured on the search terms “atlassian trello”, “Trello”, “trello app”, “trello atlassian”, “trello board”, “trello boards”, “trello com”, “trello cost”, “trello desktop”, “trello download”, “trello free”, “trello kanban”, “trello kanban board”, “trello power ups”, “trello pricing”, “trello project management”, “trello project management software”, “trello project management tool”, “trello software download”, “trello templates”, “trello.com”, “trelloboard”, “trellocom” and “what is trello”, summed into one figure.
- **Wrike**: Measured on the search terms “what is wrike”, “Wrike”, “wrike app”, “wrike com”, “wrike cost”, “wrike pricing”, “wrike project management”, “wrike project management software”, “wrike software” and “wrikewrike”, summed into one figure.

- [Asana](/demand/global-en/brands/asana)
- [Basecamp](/demand/global-en/brands/basecamp)
- [ClickUp](/demand/global-en/brands/clickup)
- [Linear](/demand/global-en/brands/linear)
- [monday work management](/demand/global-en/brands/monday-work-management)
- [Smartsheet](/demand/global-en/brands/smartsheet)
- [Trello](/demand/global-en/brands/trello)
- [Wrike](/demand/global-en/brands/wrike)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among project management tools worldwide?

In August 2026, Trello was the most searched among project management tools worldwide, with an estimated 2M branded searches and 34.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Project management tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/project-management-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/project-management-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.