---
title: "Basecamp vs ClickUp: Which is searched more?"
description: "Which is more popular in search, Basecamp or ClickUp? Compare estimated monthly branded-search demand and Share of Search inside the Project management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/basecamp-vs-clickup"
publisher: "Brandwave"
---

# Basecamp vs ClickUp: Which is searched more?

Which is more popular in search, Basecamp or ClickUp? Compare estimated monthly branded-search demand and Share of Search inside the Project management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Basecamp and ClickUp
- **Competitive set**: Project management software
- **Market**: Global
- **Month measured**: Sep 2026
- **Basecamp Share of Search**: 8.2%
- **ClickUp Share of Search**: 22.3%

## Which is more popular in search, Basecamp or ClickUp?

- In September 2026, ClickUp had more branded searches than Basecamp among project management software worldwide. ClickUp was estimated to have 1.5M branded searches compared to Basecamp’s 558K, and held a 22.3% Share of Search versus Basecamp’s 8.2%.
- ClickUp was ahead of Basecamp in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Basecamp’s estimated Share of Search among project management software worldwide moved from 5% to 8.2%, and its estimated monthly branded searches moved from 377K to 558K.
- Across the 12 months ending September 2026, ClickUp’s estimated Share of Search among project management software worldwide moved from 20.4% to 22.3%, and its estimated monthly branded searches held steady at 1.5M.

## How did search popularity change for project management software worldwide in September 2026?

- In September 2026, Basecamp gained estimated Share of Search among project management software worldwide, from 6.5% to 8.2%.
- In September 2026, ClickUp lost estimated Share of Search among project management software worldwide, from 26.3% to 22.3%.

## Month by month

| Month | Basecamp estimated searches | Basecamp Share of Search | Basecamp rank | ClickUp estimated searches | ClickUp Share of Search | ClickUp rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 377K | 5% | 5 | 1.5M | 20.4% | 3 |
| Nov 2025 | 308K | 4.6% | 5 | 1.5M | 22.9% | 2 |
| Dec 2025 | 307K | 5.3% | 5 | 1.2M | 21.6% | 2 |
| Jan 2026 | 309K | 4.8% | 5 | 1.5M | 23.9% | 2 |
| Feb 2026 | 308K | 4.7% | 5 | 1.9M | 28.7% | 2 |
| Mar 2026 | 309K | 4.2% | 5 | 1.9M | 25.4% | 2 |
| Apr 2026 | 308K | 4.7% | 5 | 1.9M | 28.3% | 2 |
| May 2026 | 311K | 5% | 5 | 1.5M | 24.4% | 2 |
| Jun 2026 | 376K | 6% | 5 | 1.5M | 24.2% | 2 |
| Jul 2026 | 309K | 5.3% | 5 | 1.5M | 26.4% | 2 |
| Aug 2026 | 377K | 6.5% | 5 | 1.5M | 26.3% | 2 |
| Sep 2026 | 558K | 8.2% | 5 | 1.5M | 22.3% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Basecamp’s and ClickUp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Basecamp**: Measured on the search terms “37signals basecamp”, “Basecamp”, “basecamp 3”, “basecamp 37 signals”, “basecamp 37signals”, “basecamp 4”, “basecamp app”, “basecamp hq”, “basecamp project management”, “basecamp project management software”, “basecamp software” and “basecamp tool”, summed into one figure.
- **ClickUp**: Measured on the search terms “click up”, “ClickUp”, “clickup ai”, “clickup app”, “clickup brain”, “clickup crm”, “clickup desktop app”, “clickup docs”, “clickup project management”, “clickup templates” and “clickupapp”, summed into one figure.

- [Basecamp profile](/demand/global-en/brands/basecamp)
- [ClickUp profile](/demand/global-en/brands/clickup)
- [All project management software worldwide](/demand/global-en/categories/project-management-software): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Basecamp or ClickUp?

In September 2026, ClickUp had more branded searches than Basecamp among project management software worldwide. ClickUp was estimated to have 1.5M branded searches compared to Basecamp’s 558K, and held a 22.3% Share of Search versus Basecamp’s 8.2%.

## Cite this page

Brandwave. "Basecamp vs ClickUp: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/basecamp-vs-clickup

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/basecamp-vs-clickup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.