--- title: "Asana vs ClickUp: Which is searched more?" description: "Which is more popular in search, Asana or ClickUp? Compare estimated monthly branded-search demand and Share of Search inside the Project management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/project-management-software/compare/asana-vs-clickup" publisher: "Brandwave" --- # Asana vs ClickUp: Which is searched more? Which is more popular in search, Asana or ClickUp? Compare estimated monthly branded-search demand and Share of Search inside the Project management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Asana and ClickUp - **Competitive set**: Project management software - **Market**: Global - **Month measured**: Sep 2026 - **Asana Share of Search**: 16.1% - **ClickUp Share of Search**: 22.3% ## Which is more popular in search, Asana or ClickUp? - In September 2026, ClickUp had more branded searches than Asana among project management software worldwide. ClickUp was estimated to have 1.5M branded searches compared to Asana’s 1.1M, and held a 22.3% Share of Search versus Asana’s 16.1%. - The lead changed hands once in the 12 months ending September 2026: ClickUp took it in November 2025. - Across the 12 months ending September 2026, Asana’s estimated Share of Search among project management software worldwide moved from 20.9% to 16.1%, and its estimated monthly branded searches moved from 1.6M to 1.1M. - Across the 12 months ending September 2026, ClickUp’s estimated Share of Search among project management software worldwide moved from 20.4% to 22.3%, and its estimated monthly branded searches held steady at 1.5M. ## How did search popularity change for project management software worldwide in September 2026? - In September 2026, ClickUp lost estimated Share of Search among project management software worldwide, from 26.3% to 22.3%. - In September 2026, Asana lost estimated Share of Search among project management software worldwide, from 18.2% to 16.1%. ## Month by month | Month | Asana estimated searches | Asana Share of Search | Asana rank | ClickUp estimated searches | ClickUp Share of Search | ClickUp rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6M | 20.9% | 2 | 1.5M | 20.4% | 3 | | Nov 2025 | 1.1M | 15.9% | 3 | 1.5M | 22.9% | 2 | | Dec 2025 | 1M | 18.2% | 3 | 1.2M | 21.6% | 2 | | Jan 2026 | 1.3M | 20% | 3 | 1.5M | 23.9% | 2 | | Feb 2026 | 1.1M | 16.3% | 3 | 1.9M | 28.7% | 2 | | Mar 2026 | 1.3M | 17.4% | 3 | 1.9M | 25.4% | 2 | | Apr 2026 | 1.1M | 16.5% | 3 | 1.9M | 28.3% | 2 | | May 2026 | 1.1M | 17.1% | 3 | 1.5M | 24.4% | 2 | | Jun 2026 | 1.1M | 17.1% | 3 | 1.5M | 24.2% | 2 | | Jul 2026 | 1.1M | 19.1% | 3 | 1.5M | 26.4% | 2 | | Aug 2026 | 1.1M | 18.2% | 3 | 1.5M | 26.3% | 2 | | Sep 2026 | 1.1M | 16.1% | 3 | 1.5M | 22.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Asana’s and ClickUp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Asana**: Measured on the search terms “Asana”, “asana ai”, “asana app”, “asana application”, “asana co”, “asana company”, “asana crm”, “asana desktop app”, “asana project management”, “asana software”, “asana task management”, “asana tasks”, “asana templates” and “asana work management”, summed into one figure. - **ClickUp**: Measured on the search terms “click up”, “ClickUp”, “clickup ai”, “clickup app”, “clickup brain”, “clickup crm”, “clickup desktop app”, “clickup docs”, “clickup project management”, “clickup templates” and “clickupapp”, summed into one figure. - [Asana profile](/demand/global-en/brands/asana) - [ClickUp profile](/demand/global-en/brands/clickup) - [All project management software worldwide](/demand/global-en/categories/project-management-software): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Asana or ClickUp? In September 2026, ClickUp had more branded searches than Asana among project management software worldwide. ClickUp was estimated to have 1.5M branded searches compared to Asana’s 1.1M, and held a 22.3% Share of Search versus Asana’s 16.1%. ## Cite this page Brandwave. "Asana vs ClickUp: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/project-management-software/compare/asana-vs-clickup This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/project-management-software/compare/asana-vs-clickup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.