---
title: "Project management certifications: Which are searched most?"
description: "Compare the project management certifications operations teams choose between. Share of Search among Scrum Alliance, PRINCE2, PMI, APM, EXIN and Axelos, the project management certifications Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/project-management-certifications"
publisher: "Brandwave"
---

# Project management certifications: Which are searched most?

Compare the project management certifications operations teams choose between. Share of Search among Scrum Alliance, PRINCE2, PMI, APM, EXIN and Axelos, the project management certifications Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Project management certifications
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Scrum Alliance, 37.3%

## Which brand is most popular in search among project management certifications worldwide?

- In August 2026, Scrum Alliance was the most searched among project management certifications worldwide, with an estimated 18.1K branded searches and 37.3% estimated Share of Search within this set.
- PRINCE2 is in 2nd place, 6.8 percentage points behind at 30.5% Share of Search.
- Across the 11 months ending August 2026, Scrum Alliance’s estimated Share of Search among project management certifications worldwide decreased from 41.2% to 37.3%.
- Across the 11 months ending August 2026, PRINCE2’s estimated Share of Search among project management certifications worldwide increased from 27.5% to 30.5%.
- Across the 11 months ending August 2026, PMI’s estimated Share of Search among project management certifications worldwide increased from 18.4% to 20.4%.
- Across the 11 months ending August 2026, APM’s estimated Share of Search among project management certifications worldwide decreased from 12.3% to 11.1%.
- Across the 11 months ending August 2026, Scrum Alliance’s estimated Share of Search among project management certifications worldwide peaked at 42.2% in November 2025 and was lowest at 35.6% in May 2026.
- Across the 11 months ending August 2026, PRINCE2’s estimated Share of Search among project management certifications worldwide peaked at 31.3% in January 2026 and was lowest at 27.5% in October 2025.
- Across the 11 months ending August 2026, PMI’s estimated Share of Search among project management certifications worldwide peaked at 23.9% in June 2026 and was lowest at 18.4% in October 2025.
- Across the 11 months ending August 2026, APM’s estimated Share of Search among project management certifications worldwide peaked at 12.3% in October 2025 and was lowest at 9.3% in January 2026.
- Across the 11 months ending August 2026, EXIN and Axelos held steady: their estimated Share of Search among project management certifications worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Scrum Alliance vs PRINCE2: compare search popularity](/demand/global-en/compare/prince2-vs-scrum-alliance): 37.3% against 30.5% Share of Search.
- [Scrum Alliance vs PMI: compare search popularity](/demand/global-en/compare/pmi-vs-scrum-alliance): 37.3% against 20.4% Share of Search.
- [Scrum Alliance vs APM: compare search popularity](/demand/global-en/compare/apm-certification-vs-scrum-alliance): 37.3% against 11.1% Share of Search.
- [PRINCE2 vs PMI: compare search popularity](/demand/global-en/compare/pmi-vs-prince2): 30.5% against 20.4% Share of Search.
- [PRINCE2 vs APM: compare search popularity](/demand/global-en/compare/apm-certification-vs-prince2): 30.5% against 11.1% Share of Search.
- [PMI vs APM: compare search popularity](/demand/global-en/compare/apm-certification-vs-pmi): 20.4% against 11.1% Share of Search.

## How did search popularity change for project management certifications worldwide in August 2026?

- Estimated monthly branded searches for Axelos worldwide fell 36.4% over 11 measured months, from 110 to 70 in August 2026.
- Estimated monthly branded searches for EXIN worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.
- Estimated monthly branded searches for APM worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
- Estimated monthly branded searches for Scrum Alliance worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
- Estimated monthly branded searches for PRINCE2 worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
- Estimated monthly branded searches for PMI worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Scrum Alliance | 37.3% | 18.1K | 0.0% | Scrum Alliance |
| 2 | PRINCE2 | 30.5% | 14.8K | 0.0% | PRINCE2 |
| 3 | PMI | 20.4% | 9.9K | 0.0% | PMI |
| 4 | APM | 11.1% | 5.4K | 0.0% | APM |
| 5 | EXIN | 0.43% | 210 | +23.5% | EXIN |
| 6 | Axelos | 0.14% | 70 | -22.2% | Axelos |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Scrum Alliance | 27.1K | 41.2% | 1 |
| Oct 2025 | PRINCE2 | 18.1K | 27.5% | 2 |
| Oct 2025 | PMI | 12.1K | 18.4% | 3 |
| Oct 2025 | APM | 8.1K | 12.3% | 4 |
| Oct 2025 | EXIN | 320 | 0.49% | 5 |
| Oct 2025 | Axelos | 110 | 0.17% | 6 |
| Nov 2025 | Scrum Alliance | 27.1K | 42.2% | 1 |
| Nov 2025 | PRINCE2 | 18.1K | 28.2% | 2 |
| Nov 2025 | PMI | 12.1K | 18.8% | 3 |
| Nov 2025 | APM | 6.6K | 10.3% | 4 |
| Nov 2025 | EXIN | 260 | 0.4% | 5 |
| Nov 2025 | Axelos | 110 | 0.17% | 6 |
| Dec 2025 | Scrum Alliance | 22.2K | 42.1% | 1 |
| Dec 2025 | PRINCE2 | 14.8K | 28.1% | 2 |
| Dec 2025 | PMI | 9.9K | 18.8% | 3 |
| Dec 2025 | APM | 5.4K | 10.3% | 4 |
| Dec 2025 | EXIN | 260 | 0.49% | 5 |
| Dec 2025 | Axelos | 110 | 0.21% | 6 |
| Jan 2026 | Scrum Alliance | 27.1K | 38.2% | 1 |
| Jan 2026 | PRINCE2 | 22.2K | 31.3% | 2 |
| Jan 2026 | PMI | 14.8K | 20.8% | 3 |
| Jan 2026 | APM | 6.6K | 9.3% | 4 |
| Jan 2026 | EXIN | 210 | 0.3% | 5 |
| Jan 2026 | Axelos | 110 | 0.15% | 6 |
| Feb 2026 | Scrum Alliance | 22.2K | 37.3% | 1 |
| Feb 2026 | PRINCE2 | 18.1K | 30.4% | 2 |
| Feb 2026 | PMI | 12.1K | 20.3% | 3 |
| Feb 2026 | APM | 6.6K | 11.1% | 4 |
| Feb 2026 | Axelos | 260 | 0.44% | 5 |
| Feb 2026 | EXIN | 260 | 0.44% | 6 |
| Mar 2026 | Scrum Alliance | 22.2K | 37.2% | 1 |
| Mar 2026 | PRINCE2 | 18.1K | 30.3% | 2 |
| Mar 2026 | PMI | 12.1K | 20.3% | 3 |
| Mar 2026 | APM | 6.6K | 11.1% | 4 |
| Mar 2026 | Axelos | 320 | 0.54% | 5 |
| Mar 2026 | EXIN | 320 | 0.54% | 6 |
| Apr 2026 | Scrum Alliance | 22.2K | 37.4% | 1 |
| Apr 2026 | PRINCE2 | 18.1K | 30.5% | 2 |
| Apr 2026 | PMI | 12.1K | 20.4% | 3 |
| Apr 2026 | APM | 6.6K | 11.1% | 4 |
| Apr 2026 | EXIN | 210 | 0.35% | 5 |
| Apr 2026 | Axelos | 110 | 0.19% | 6 |
| May 2026 | Scrum Alliance | 18.1K | 35.6% | 1 |
| May 2026 | PRINCE2 | 14.8K | 29.1% | 2 |
| May 2026 | PMI | 12.1K | 23.8% | 3 |
| May 2026 | APM | 5.4K | 10.6% | 4 |
| May 2026 | EXIN | 260 | 0.51% | 5 |
| May 2026 | Axelos | 170 | 0.33% | 6 |
| Jun 2026 | Scrum Alliance | 18.1K | 35.7% | 1 |
| Jun 2026 | PRINCE2 | 14.8K | 29.2% | 2 |
| Jun 2026 | PMI | 12.1K | 23.9% | 3 |
| Jun 2026 | APM | 5.4K | 10.7% | 4 |
| Jun 2026 | EXIN | 210 | 0.41% | 5 |
| Jun 2026 | Axelos | 90 | 0.18% | 6 |
| Jul 2026 | Scrum Alliance | 18.1K | 37.4% | 1 |
| Jul 2026 | PRINCE2 | 14.8K | 30.5% | 2 |
| Jul 2026 | PMI | 9.9K | 20.4% | 3 |
| Jul 2026 | APM | 5.4K | 11.1% | 4 |
| Jul 2026 | EXIN | 170 | 0.35% | 5 |
| Jul 2026 | Axelos | 90 | 0.19% | 6 |
| Aug 2026 | Scrum Alliance | 18.1K | 37.3% | 1 |
| Aug 2026 | PRINCE2 | 14.8K | 30.5% | 2 |
| Aug 2026 | PMI | 9.9K | 20.4% | 3 |
| Aug 2026 | APM | 5.4K | 11.1% | 4 |
| Aug 2026 | EXIN | 210 | 0.43% | 5 |
| Aug 2026 | Axelos | 70 | 0.14% | 6 |
| Sep 2026 | APM | — | — | — |
| Sep 2026 | Axelos | — | — | — |
| Sep 2026 | EXIN | — | — | — |
| Sep 2026 | PMI | — | — | — |
| Sep 2026 | PRINCE2 | — | — | — |
| Sep 2026 | Scrum Alliance | — | — | — |

## What is being compared

- **APM**: Measured on the search term “apm project management”.
- **Axelos**: Measured on the search term “axelos certification”.
- **EXIN**: Measured on the search term “exin certification”.
- **PMI**: Measured on the search term “pmi certification”.
- **PRINCE2**: Measured on the search term “prince2 certification”.
- **Scrum Alliance**: Measured on the search term “scrum alliance”.

- [APM](/demand/global-en/brands/apm-certification)
- [Axelos](/demand/global-en/brands/axelos)
- [EXIN](/demand/global-en/brands/exin)
- [PMI](/demand/global-en/brands/pmi)
- [PRINCE2](/demand/global-en/brands/prince2)
- [Scrum Alliance](/demand/global-en/brands/scrum-alliance)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among project management certifications worldwide?

In August 2026, Scrum Alliance was the most searched among project management certifications worldwide, with an estimated 18.1K branded searches and 37.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Project management certifications: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/project-management-certifications

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/project-management-certifications. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.