--- title: "Display & Video 360 vs StackAdapt: Which is searched more?" description: "Is Display & Video 360 or StackAdapt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/programmatic-advertising-platforms/compare/display-and-video-360-vs-stackadapt" publisher: "Brandwave" --- # Display & Video 360 vs StackAdapt: Which is searched more? Is Display & Video 360 or StackAdapt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Display & Video 360 and StackAdapt - **Competitive set**: Programmatic advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Display & Video 360 Share of Search**: 0.99% - **StackAdapt Share of Search**: 15.1% ## Is Display & Video 360 or StackAdapt more popular in search? - In September 2026, StackAdapt had more branded searches than Display & Video 360 among programmatic advertising platforms worldwide. StackAdapt had about 22,400 branded searches, while Display & Video 360 had 1,470. StackAdapt made up 15.1% of all programmatic advertising platform searches we track, and Display & Video 360 accounted for 0.99%. - StackAdapt was ahead of Display & Video 360 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Display & Video 360’s share of searches among programmatic advertising platforms worldwide moved from 0.83% to 0.99%, and its estimated monthly branded searches moved from 1.7K to 1.5K. - Across the 12 months ending September 2026, StackAdapt’s share of searches among programmatic advertising platforms worldwide moved from 10.8% to 15.1%, and its estimated monthly branded searches held steady at 22.4K. ## Top programmatic advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Display & Video 360 and StackAdapt showed up in all five answers. Display & Video 360 was listed before StackAdapt in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Trade Desk | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | StackAdapt | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Google Display & Video 360 | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Display & Video 360 | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon DSP | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Basis Technologies | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Criteo | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Xandr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MediaMath | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about programmatic advertising platforms - Asked ChatGPT "Which programmatic advertising platform should I use?": 1. StackAdapt, 2. The Trade Desk, 3. Display & Video 360, 4. Amazon DSP - Asked ChatGPT "What are the best programmatic advertising platforms?": 1. The Trade Desk, 2. Google Display & Video 360, 3. Display & Video 360, 4. Amazon DSP, 5. StackAdapt, 6. Basis Technologies, 7. Criteo - Asked ChatGPT "What's the best programmatic advertising platform for ad campaigns?": 1. The Trade Desk, 2. Google Display & Video 360, 3. Display & Video 360, 4. Amazon DSP, 5. StackAdapt, 6. Basis Technologies - Searched Google, AI Overview "programmatic advertising platform": 1. The Trade Desk, 2. Google Display & Video 360, 3. Display & Video 360, 4. Amazon DSP, 5. StackAdapt, 6. Basis Technologies - Searched Google, AI Overview "best dsp platform": 1. StackAdapt, 2. The Trade Desk, 3. Amazon DSP, 4. Google Display & Video 360, 5. Display & Video 360 Not named in any answer: Xandr and MediaMath. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for programmatic advertising platforms worldwide in September 2026? - In September 2026, StackAdapt gained share of searches among programmatic advertising platforms worldwide, from 14.1% to 15.1%. - Estimated monthly branded searches for Display & Video 360 worldwide fell 14.5% over 12 measured months, from 1.7K to 1.5K in September 2026. ## Month by month | Month | Display & Video 360 estimated searches | Display & Video 360 Share of Search | Display & Video 360 rank | StackAdapt estimated searches | StackAdapt Share of Search | StackAdapt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 0.83% | 7 | 22.4K | 10.8% | 4 | | Nov 2025 | 1.6K | 0.98% | 7 | 18.4K | 11.4% | 4 | | Dec 2025 | 1.4K | 0.98% | 7 | 15K | 10.8% | 4 | | Jan 2026 | 1.5K | 0.84% | 8 | 22.5K | 12.7% | 4 | | Feb 2026 | 1.6K | 0.95% | 8 | 18.4K | 11% | 4 | | Mar 2026 | 2K | 1.1% | 7 | 22.5K | 11.7% | 4 | | Apr 2026 | 1.9K | 1.1% | 7 | 22.5K | 13.6% | 4 | | May 2026 | 1.6K | 1% | 7 | 22.6K | 14.4% | 4 | | Jun 2026 | 1.5K | 0.89% | 7 | 22.4K | 13.5% | 4 | | Jul 2026 | 1.5K | 1% | 7 | 18.3K | 12.5% | 4 | | Aug 2026 | 1.2K | 0.76% | 7 | 22.4K | 14.1% | 4 | | Sep 2026 | 1.5K | 0.99% | 7 | 22.4K | 15.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Display & Video 360’s and StackAdapt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Display & Video 360**: Measured on the search terms “display & video 360” and “display video 360”, summed into one figure. - **StackAdapt**: Measured on the search terms “stackadapt”, “stackadapt dsp” and “stackadapt programmatic advertising”, summed into one figure. - [Display & Video 360 profile](/demand/global-en/brands/display-and-video-360) - [StackAdapt profile](/demand/global-en/brands/stackadapt) - [All programmatic advertising platforms worldwide](/demand/global-en/categories/programmatic-advertising-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Display & Video 360 or StackAdapt more popular in search? In September 2026, StackAdapt had more branded searches than Display & Video 360 among programmatic advertising platforms worldwide. StackAdapt had about 22,400 branded searches, while Display & Video 360 had 1,470. StackAdapt made up 15.1% of all programmatic advertising platform searches we track, and Display & Video 360 accounted for 0.99%. ## Cite this page Brandwave. "Display & Video 360 vs StackAdapt: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/programmatic-advertising-platforms/compare/display-and-video-360-vs-stackadapt This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/programmatic-advertising-platforms/compare/display-and-video-360-vs-stackadapt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.