--- title: "Amazon DSP vs StackAdapt: Which is searched more?" description: "Is Amazon DSP or StackAdapt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/programmatic-advertising-platforms/compare/amazon-dsp-vs-stackadapt" publisher: "Brandwave" --- # Amazon DSP vs StackAdapt: Which is searched more? Is Amazon DSP or StackAdapt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon DSP and StackAdapt - **Competitive set**: Programmatic advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Amazon DSP Share of Search**: 18.3% - **StackAdapt Share of Search**: 15.1% ## Is Amazon DSP or StackAdapt more popular in search? - In September 2026, Amazon DSP had more branded searches than StackAdapt among programmatic advertising platforms worldwide. Amazon DSP had about 27,100 branded searches, while StackAdapt had 22,400. Amazon DSP made up 18.3% of all programmatic advertising platform searches we track, and StackAdapt accounted for 15.1%. - Amazon DSP was ahead of StackAdapt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon DSP’s share of searches among programmatic advertising platforms worldwide moved from 23.8% to 18.3%, and its estimated monthly branded searches moved from 49.5K to 27.1K. - Across the 12 months ending September 2026, StackAdapt’s share of searches among programmatic advertising platforms worldwide moved from 10.8% to 15.1%, and its estimated monthly branded searches held steady at 22.4K. ## How did search popularity change for programmatic advertising platforms worldwide in September 2026? - In September 2026, Amazon DSP gained share of searches among programmatic advertising platforms worldwide, from 17.1% to 18.3%. - In September 2026, StackAdapt gained share of searches among programmatic advertising platforms worldwide, from 14.1% to 15.1%. ## Month by month | Month | Amazon DSP estimated searches | Amazon DSP Share of Search | Amazon DSP rank | StackAdapt estimated searches | StackAdapt Share of Search | StackAdapt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 23.8% | 3 | 22.4K | 10.8% | 4 | | Nov 2025 | 33.1K | 20.5% | 3 | 18.4K | 11.4% | 4 | | Dec 2025 | 33.1K | 23.8% | 3 | 15K | 10.8% | 4 | | Jan 2026 | 33.1K | 18.8% | 3 | 22.5K | 12.7% | 4 | | Feb 2026 | 27.1K | 16.2% | 3 | 18.4K | 11% | 4 | | Mar 2026 | 33.1K | 17.3% | 3 | 22.5K | 11.7% | 4 | | Apr 2026 | 33.1K | 19.9% | 3 | 22.5K | 13.6% | 4 | | May 2026 | 33.1K | 21.1% | 3 | 22.6K | 14.4% | 4 | | Jun 2026 | 33.1K | 20% | 3 | 22.4K | 13.5% | 4 | | Jul 2026 | 27.1K | 18.6% | 3 | 18.3K | 12.5% | 4 | | Aug 2026 | 27.1K | 17.1% | 3 | 22.4K | 14.1% | 4 | | Sep 2026 | 27.1K | 18.3% | 3 | 22.4K | 15.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon DSP’s and StackAdapt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon DSP**: Measured on the search term “amazondsp”. - **StackAdapt**: Measured on the search terms “stackadapt”, “stackadapt dsp” and “stackadapt programmatic advertising”, summed into one figure. - [Amazon DSP profile](/demand/global-en/brands/amazon-dsp) - [StackAdapt profile](/demand/global-en/brands/stackadapt) - [All programmatic advertising platforms worldwide](/demand/global-en/categories/programmatic-advertising-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon DSP or StackAdapt more popular in search? In September 2026, Amazon DSP had more branded searches than StackAdapt among programmatic advertising platforms worldwide. Amazon DSP had about 27,100 branded searches, while StackAdapt had 22,400. Amazon DSP made up 18.3% of all programmatic advertising platform searches we track, and StackAdapt accounted for 15.1%. ## Cite this page Brandwave. "Amazon DSP vs StackAdapt: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/programmatic-advertising-platforms/compare/amazon-dsp-vs-stackadapt This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/programmatic-advertising-platforms/compare/amazon-dsp-vs-stackadapt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.