---
title: "Programmatic advertising platforms: Which brands are most popular in search?"
description: "Compare the programmatic advertising platforms brands run campaigns with. Share of Search among The Trade Desk, Amazon DSP, Criteo, Xandr, Basis Technologies and MediaMath, the programmatic advertising platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/programmatic-advertising-platforms"
publisher: "Brandwave"
---

# Programmatic advertising platforms: Which brands are most popular in search?

Compare the programmatic advertising platforms brands run campaigns with. Share of Search among The Trade Desk, Amazon DSP, Criteo, Xandr, Basis Technologies and MediaMath, the programmatic advertising platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Programmatic advertising platforms
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: The Trade Desk, 37.9%

## Which brand is most popular in search among programmatic advertising platforms worldwide?

- In August 2026, The Trade Desk was the most searched among programmatic advertising platforms worldwide, with an estimated 62K branded searches and 37.9% estimated Share of Search within this set.
- Amazon DSP is in 2nd place, 4.7 percentage points behind at 33.1% Share of Search.
- Across the 11 months ending August 2026, The Trade Desk’s estimated Share of Search among programmatic advertising platforms worldwide increased from 26.1% to 37.9%.
- Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms worldwide decreased from 42.2% to 33.1%.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among programmatic advertising platforms worldwide decreased from 26.2% to 25.3%.
- Across the 11 months ending August 2026, Xandr’s estimated Share of Search among programmatic advertising platforms worldwide decreased from 2.3% to 1.8%.
- Across the 11 months ending August 2026, Basis Technologies’ estimated Share of Search among programmatic advertising platforms worldwide decreased from 2.3% to 1.2%.
- Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms worldwide peaked at 42.2% in October 2025 and was lowest at 31% in February 2026.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among programmatic advertising platforms worldwide peaked at 32.7% in July 2026 and was lowest at 24.7% in May 2026.
- Across the 11 months ending August 2026, Xandr’s estimated Share of Search among programmatic advertising platforms worldwide peaked at 2.8% in December 2025 and was lowest at 1.8% in August 2026.
- Across the 11 months ending August 2026, Basis Technologies’ estimated Share of Search among programmatic advertising platforms worldwide peaked at 2.3% in October 2025 and was lowest at 1.1% in June 2026.
- Across the 11 months ending August 2026, The Trade Desk rose from 3rd to 1st among programmatic advertising platforms worldwide.
- Across the 11 months ending August 2026, Amazon DSP fell from 1st to 2nd among programmatic advertising platforms worldwide.
- Across the 11 months ending August 2026, Criteo fell from 2nd to 3rd among programmatic advertising platforms worldwide.
- Across the 11 months ending August 2026, Xandr rose from 5th to 4th among programmatic advertising platforms worldwide.
- Across the 11 months ending August 2026, Basis Technologies fell from 4th to 5th among programmatic advertising platforms worldwide.
- Across the 11 months ending August 2026, MediaMath held steady: its estimated Share of Search among programmatic advertising platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [The Trade Desk vs Amazon DSP: compare search popularity](/demand/global-en/compare/amazon-dsp-vs-the-trade-desk): 37.9% against 33.1% Share of Search.
- [The Trade Desk vs Criteo: compare search popularity](/demand/global-en/compare/criteo-vs-the-trade-desk): 37.9% against 25.3% Share of Search.
- [Amazon DSP vs Criteo: compare search popularity](/demand/global-en/compare/amazon-dsp-vs-criteo): 33.1% against 25.3% Share of Search.

## How did search popularity change for programmatic advertising platforms worldwide in August 2026?

- In August 2026, The Trade Desk overtook Criteo to take the highest estimated Share of Search among programmatic advertising platforms worldwide, at 37.9%.
- In August 2026, Criteo lost estimated Share of Search among programmatic advertising platforms worldwide, from 32.7% to 25.3%.
- In August 2026, Amazon DSP lost estimated Share of Search among programmatic advertising platforms worldwide, from 35.1% to 33.1%.
- Estimated monthly branded searches for Basis Technologies worldwide fell 63.5% over 11 measured months, from 5.5K to 2K in August 2026.
- Estimated monthly branded searches for MediaMath worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.
- Estimated monthly branded searches for Xandr worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | The Trade Desk | 37.9% | 62K | +41.4% | The Trade Desk |
| 2 | Amazon DSP | 33.1% | 54.2K | 0.0% | Amazon |
| 3 | Criteo | 25.3% | 41.4K | -17.8% | Criteo |
| 4 | Xandr | 1.8% | 2.9K | 0.0% | Xandr |
| 5 | Basis Technologies | 1.2% | 2K | +0.5% | Basis Technologies |
| 6 | MediaMath | 0.61% | 1K | 0.0% | MediaMath |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Amazon DSP | 99K | 42.2% | 1 |
| Oct 2025 | Criteo | 61.5K | 26.2% | 2 |
| Oct 2025 | The Trade Desk | 61.3K | 26.1% | 3 |
| Oct 2025 | Basis Technologies | 5.5K | 2.3% | 4 |
| Oct 2025 | Xandr | 5.4K | 2.3% | 5 |
| Oct 2025 | MediaMath | 1.9K | 0.81% | 6 |
| Nov 2025 | Amazon DSP | 66.2K | 37.7% | 1 |
| Nov 2025 | Criteo | 50.4K | 28.7% | 2 |
| Nov 2025 | The Trade Desk | 50.1K | 28.5% | 3 |
| Nov 2025 | Xandr | 4.4K | 2.5% | 4 |
| Nov 2025 | Basis Technologies | 3K | 1.7% | 5 |
| Nov 2025 | MediaMath | 1.6K | 0.91% | 6 |
| Dec 2025 | Amazon DSP | 66.2K | 42.2% | 1 |
| Dec 2025 | The Trade Desk | 41.4K | 26.4% | 2 |
| Dec 2025 | Criteo | 41.2K | 26.3% | 3 |
| Dec 2025 | Xandr | 4.4K | 2.8% | 4 |
| Dec 2025 | Basis Technologies | 2.5K | 1.6% | 5 |
| Dec 2025 | MediaMath | 1.3K | 0.83% | 6 |
| Jan 2026 | Amazon DSP | 66.2K | 35.5% | 1 |
| Jan 2026 | The Trade Desk | 61.5K | 32.9% | 2 |
| Jan 2026 | Criteo | 50.4K | 27% | 3 |
| Jan 2026 | Xandr | 4.4K | 2.4% | 4 |
| Jan 2026 | Basis Technologies | 2.5K | 1.3% | 5 |
| Jan 2026 | MediaMath | 1.6K | 0.86% | 6 |
| Feb 2026 | The Trade Desk | 61.8K | 35.3% | 1 |
| Feb 2026 | Amazon DSP | 54.2K | 31% | 2 |
| Feb 2026 | Criteo | 50.5K | 28.9% | 3 |
| Feb 2026 | Xandr | 4.4K | 2.5% | 4 |
| Feb 2026 | Basis Technologies | 2.5K | 1.4% | 5 |
| Feb 2026 | MediaMath | 1.6K | 0.91% | 6 |
| Mar 2026 | The Trade Desk | 75.8K | 37.7% | 1 |
| Mar 2026 | Amazon DSP | 66.2K | 32.9% | 2 |
| Mar 2026 | Criteo | 50.5K | 25.1% | 3 |
| Mar 2026 | Xandr | 4.4K | 2.2% | 4 |
| Mar 2026 | Basis Technologies | 2.5K | 1.3% | 5 |
| Mar 2026 | MediaMath | 1.6K | 0.8% | 6 |
| Apr 2026 | Amazon DSP | 66.2K | 37.6% | 1 |
| Apr 2026 | The Trade Desk | 51.8K | 29.4% | 2 |
| Apr 2026 | Criteo | 50.4K | 28.6% | 3 |
| Apr 2026 | Xandr | 3.6K | 2% | 4 |
| Apr 2026 | Basis Technologies | 2.5K | 1.4% | 5 |
| Apr 2026 | MediaMath | 1.6K | 0.91% | 6 |
| May 2026 | Amazon DSP | 66.2K | 39.6% | 1 |
| May 2026 | The Trade Desk | 53K | 31.6% | 2 |
| May 2026 | Criteo | 41.3K | 24.7% | 3 |
| May 2026 | Xandr | 3.6K | 2.2% | 4 |
| May 2026 | Basis Technologies | 2K | 1.2% | 5 |
| May 2026 | MediaMath | 1.3K | 0.78% | 6 |
| Jun 2026 | Amazon DSP | 66.2K | 37.6% | 1 |
| Jun 2026 | The Trade Desk | 52.6K | 29.9% | 2 |
| Jun 2026 | Criteo | 50.4K | 28.6% | 3 |
| Jun 2026 | Xandr | 3.6K | 2% | 4 |
| Jun 2026 | Basis Technologies | 2K | 1.1% | 5 |
| Jun 2026 | MediaMath | 1.3K | 0.74% | 6 |
| Jul 2026 | Amazon DSP | 54.2K | 35.1% | 1 |
| Jul 2026 | Criteo | 50.4K | 32.7% | 2 |
| Jul 2026 | The Trade Desk | 43.8K | 28.4% | 3 |
| Jul 2026 | Xandr | 2.9K | 1.9% | 4 |
| Jul 2026 | Basis Technologies | 2K | 1.3% | 5 |
| Jul 2026 | MediaMath | 1K | 0.65% | 6 |
| Aug 2026 | The Trade Desk | 62K | 37.9% | 1 |
| Aug 2026 | Amazon DSP | 54.2K | 33.1% | 2 |
| Aug 2026 | Criteo | 41.4K | 25.3% | 3 |
| Aug 2026 | Xandr | 2.9K | 1.8% | 4 |
| Aug 2026 | Basis Technologies | 2K | 1.2% | 5 |
| Aug 2026 | MediaMath | 1K | 0.61% | 6 |
| Sep 2026 | Amazon DSP | — | — | — |
| Sep 2026 | Basis Technologies | — | — | — |
| Sep 2026 | Criteo | — | — | — |
| Sep 2026 | MediaMath | — | — | — |
| Sep 2026 | The Trade Desk | — | — | — |
| Sep 2026 | Xandr | — | — | — |

## What is being compared

- **Amazon DSP**: Measured on the search terms “amazon dsp” and “amazondsp”, summed into one figure.
- **Basis Technologies**: Measured on the search terms “basis technologies”, “basis.com” and “basistechnologies”, summed into one figure.
- **Criteo**: Measured on the search terms “criteo”, “criteo retail media” and “criteo.com”, summed into one figure.
- **MediaMath**: Measured on the search term “mediamath”.
- **The Trade Desk**: Measured on the search terms “the trade desk”, “the trade desk dsp”, “the trade desk programmatic advertising” and “thetradedesk.com”, summed into one figure.
- **Xandr**: Measured on the search term “xandr”.

- [Amazon DSP](/demand/global-en/brands/amazon-dsp)
- [Basis Technologies](/demand/global-en/brands/basis-technologies)
- [Criteo](/demand/global-en/brands/criteo)
- [MediaMath](/demand/global-en/brands/mediamath)
- [The Trade Desk](/demand/global-en/brands/the-trade-desk)
- [Xandr](/demand/global-en/brands/xandr)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among programmatic advertising platforms worldwide?

In August 2026, The Trade Desk was the most searched among programmatic advertising platforms worldwide, with an estimated 62K branded searches and 37.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Programmatic advertising platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/programmatic-advertising-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/programmatic-advertising-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.