--- title: "The Trade Desk vs Xandr: Which is more popular by branded search?" description: "Which is more popular in search, The Trade Desk or Xandr? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/programmatic-ad-platforms/compare/the-trade-desk-vs-xandr" publisher: "Brandwave" --- # The Trade Desk vs Xandr: Which is more popular by branded search? Which is more popular in search, The Trade Desk or Xandr? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Trade Desk and Xandr - **Competitive set**: Programmatic advertising platforms - **Market**: Global - **Month measured**: Aug 2026 - **The Trade Desk Share of Search**: 66.1% - **Xandr Share of Search**: 3.1% ## Which is more popular in search, The Trade Desk or Xandr? - In August 2026, The Trade Desk had more branded searches than Xandr among programmatic advertising platforms worldwide. The Trade Desk was estimated to have 62K branded searches compared to Xandr’s 2.9K, and held a 66.1% Share of Search versus Xandr’s 3.1%. - The Trade Desk was ahead of Xandr in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, The Trade Desk’s estimated Share of Search among programmatic advertising platforms worldwide moved from 51.5% to 66.1%, and its estimated monthly branded searches moved from 61.3K to 62K. - Across the 11 months ending August 2026, Xandr’s estimated Share of Search among programmatic advertising platforms worldwide moved from 4.5% to 3.1%, and its estimated monthly branded searches moved from 5.4K to 2.9K. ## How did search popularity change for programmatic advertising platforms worldwide in August 2026? - In August 2026, The Trade Desk gained estimated Share of Search among programmatic advertising platforms worldwide, from 57.9% to 66.1%. - In August 2026, Xandr lost estimated Share of Search among programmatic advertising platforms worldwide, from 3.8% to 3.1%. ## Month by month | Month | The Trade Desk estimated searches | The Trade Desk Share of Search | The Trade Desk rank | Xandr estimated searches | Xandr Share of Search | Xandr rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 61.3K | 51.5% | 1 | 5.4K | 4.5% | 3 | | Nov 2025 | 50.1K | 55.5% | 1 | 4.4K | 4.9% | 3 | | Dec 2025 | 41.4K | 51% | 1 | 4.4K | 5.4% | 3 | | Jan 2026 | 61.5K | 60.5% | 1 | 4.4K | 4.3% | 3 | | Feb 2026 | 61.8K | 64.4% | 1 | 4.4K | 4.6% | 3 | | Mar 2026 | 75.8K | 65.2% | 1 | 4.4K | 3.8% | 3 | | Apr 2026 | 51.8K | 56.7% | 1 | 3.6K | 3.9% | 3 | | May 2026 | 53K | 57.6% | 1 | 3.6K | 3.9% | 3 | | Jun 2026 | 52.6K | 57.5% | 1 | 3.6K | 3.9% | 3 | | Jul 2026 | 43.8K | 57.9% | 1 | 2.9K | 3.8% | 3 | | Aug 2026 | 62K | 66.1% | 1 | 2.9K | 3.1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using The Trade Desk’s and Xandr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Trade Desk**: Measured on the search terms “the trade desk”, “the trade desk dsp”, “the trade desk programmatic advertising” and “thetradedesk.com”, summed into one figure. - **Xandr**: Measured on the search term “xandr”. - [The Trade Desk profile](/demand/global-en/brands/the-trade-desk) - [Xandr profile](/demand/global-en/brands/xandr) - [All programmatic advertising platforms worldwide](/demand/global-en/categories/programmatic-ad-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, The Trade Desk or Xandr? In August 2026, The Trade Desk had more branded searches than Xandr among programmatic advertising platforms worldwide. The Trade Desk was estimated to have 62K branded searches compared to Xandr’s 2.9K, and held a 66.1% Share of Search versus Xandr’s 3.1%. ## Cite this page Brandwave. "The Trade Desk vs Xandr: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/programmatic-ad-platforms/compare/the-trade-desk-vs-xandr This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/programmatic-ad-platforms/compare/the-trade-desk-vs-xandr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.