--- title: "Amazon DSP vs Criteo: Which is searched more?" description: "Which is more popular in search, Amazon DSP or Criteo? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/programmatic-ad-platforms/compare/amazon-dsp-vs-criteo" publisher: "Brandwave" --- # Amazon DSP vs Criteo: Which is searched more? Which is more popular in search, Amazon DSP or Criteo? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon DSP and Criteo - **Competitive set**: Programmatic advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Amazon DSP Share of Search**: 18.6% - **Criteo Share of Search**: 27.8% ## Which is more popular in search, Amazon DSP or Criteo? - In September 2026, Criteo had more branded searches than Amazon DSP among programmatic advertising platforms worldwide. Criteo was estimated to have 40.5K branded searches compared to Amazon DSP’s 27.1K, and held a 27.8% Share of Search versus Amazon DSP’s 18.6%. - Criteo was ahead of Amazon DSP in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms worldwide moved from 24.5% to 18.6%, and its estimated monthly branded searches moved from 49.5K to 27.1K. - Across the 12 months ending September 2026, Criteo’s estimated Share of Search among programmatic advertising platforms worldwide moved from 29.9% to 27.8%, and its estimated monthly branded searches moved from 60.5K to 40.5K. ## How did search popularity change for programmatic advertising platforms worldwide in September 2026? - In September 2026, Criteo gained estimated Share of Search among programmatic advertising platforms worldwide, from 25.8% to 27.8%. - In September 2026, Amazon DSP gained estimated Share of Search among programmatic advertising platforms worldwide, from 17.3% to 18.6%. ## Month by month | Month | Amazon DSP estimated searches | Amazon DSP Share of Search | Amazon DSP rank | Criteo estimated searches | Criteo Share of Search | Criteo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 24.5% | 3 | 60.5K | 29.9% | 2 | | Nov 2025 | 33.1K | 20.9% | 3 | 49.5K | 31.3% | 2 | | Dec 2025 | 33.1K | 24.2% | 3 | 40.5K | 29.6% | 2 | | Jan 2026 | 33.1K | 19% | 3 | 49.5K | 28.5% | 2 | | Feb 2026 | 27.1K | 16.5% | 3 | 49.5K | 30.2% | 2 | | Mar 2026 | 33.1K | 17.5% | 3 | 49.5K | 26.2% | 2 | | Apr 2026 | 33.1K | 20.3% | 3 | 49.5K | 30.3% | 2 | | May 2026 | 33.1K | 21.4% | 3 | 40.5K | 26.2% | 2 | | Jun 2026 | 33.1K | 20.2% | 3 | 49.5K | 30.3% | 2 | | Jul 2026 | 27.1K | 18.9% | 3 | 49.5K | 34.5% | 1 | | Aug 2026 | 27.1K | 17.3% | 3 | 40.5K | 25.8% | 2 | | Sep 2026 | 27.1K | 18.6% | 3 | 40.5K | 27.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon DSP’s and Criteo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon DSP**: Measured on the search term “amazondsp”. - **Criteo**: Measured on the search term “criteo”. - [Amazon DSP profile](/demand/global-en/brands/amazon-dsp) - [Criteo profile](/demand/global-en/brands/criteo) - [All programmatic advertising platforms worldwide](/demand/global-en/categories/programmatic-ad-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Amazon DSP or Criteo? In September 2026, Criteo had more branded searches than Amazon DSP among programmatic advertising platforms worldwide. Criteo was estimated to have 40.5K branded searches compared to Amazon DSP’s 27.1K, and held a 27.8% Share of Search versus Amazon DSP’s 18.6%. ## Cite this page Brandwave. "Amazon DSP vs Criteo: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/programmatic-ad-platforms/compare/amazon-dsp-vs-criteo This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/programmatic-ad-platforms/compare/amazon-dsp-vs-criteo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.