---
title: "Professional haircare and styling brands: Which are searched most?"
description: "Compare the professional haircare and styling brands people buy. Share of Search among Kérastase, Olaplex, ghd, Moroccanoil, Redken, Kevin.Murphy, Pureology and K18, the professional haircare and styling brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/professional-haircare-brands"
publisher: "Brandwave"
---

# Professional haircare and styling brands: Which are searched most?

Compare the professional haircare and styling brands people buy. Share of Search among Kérastase, Olaplex, ghd, Moroccanoil, Redken, Kevin.Murphy, Pureology and K18, the professional haircare and styling brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Professional haircare and styling brands
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Kérastase, 49%

## Which brand is most popular in search among professional haircare and styling brands worldwide?

- In September 2026, Kérastase was the most searched among professional haircare and styling brands worldwide, with an estimated 1.8M branded searches and 49% estimated Share of Search within this set.
- Olaplex is in 2nd place, 34.3 percentage points behind at 14.7% Share of Search.
- Across the 12 months ending September 2026, Kérastase’s estimated Share of Search among professional haircare and styling brands worldwide increased from 40.3% to 49%.
- Across the 12 months ending September 2026, Olaplex’s estimated Share of Search among professional haircare and styling brands worldwide decreased from 18.1% to 14.7%.
- Across the 12 months ending September 2026, ghd’s estimated Share of Search among professional haircare and styling brands worldwide decreased from 14.8% to 12%.
- Across the 12 months ending September 2026, Moroccanoil’s estimated Share of Search among professional haircare and styling brands worldwide decreased from 12.1% to 9.9%.
- Across the 12 months ending September 2026, Kevin.Murphy’s estimated Share of Search among professional haircare and styling brands worldwide decreased from 4.4% to 3.6%.
- Across the 12 months ending September 2026, Kérastase’s estimated Share of Search among professional haircare and styling brands worldwide peaked at 49.1% in July 2026 and was lowest at 40.3% in October 2025.
- Across the 12 months ending September 2026, Olaplex’s estimated Share of Search among professional haircare and styling brands worldwide peaked at 19.4% in April 2026 and was lowest at 14.7% in August 2026.
- Across the 12 months ending September 2026, ghd’s estimated Share of Search among professional haircare and styling brands worldwide peaked at 18.8% in November 2025 and was lowest at 9.9% in August 2026.
- Across the 12 months ending September 2026, Moroccanoil’s estimated Share of Search among professional haircare and styling brands worldwide peaked at 15.2% in May 2026 and was lowest at 9.9% in September 2026.
- Across the 12 months ending September 2026, Redken’s estimated Share of Search among professional haircare and styling brands worldwide peaked at 9.1% in March 2026 and was lowest at 6.9% in November 2025.
- Across the 12 months ending September 2026, Kevin.Murphy’s estimated Share of Search among professional haircare and styling brands worldwide peaked at 4.8% in April 2026 and was lowest at 3.6% in August 2026.
- Across the 12 months ending September 2026, Redken, Pureology and K18 held steady: their estimated Share of Search among professional haircare and styling brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Kérastase vs Olaplex: compare search popularity](/demand/global-en/compare/kerastase-vs-olaplex): 49% against 14.7% Share of Search.
- [Kérastase vs ghd: compare search popularity](/demand/global-en/compare/ghd-hair-vs-kerastase): 49% against 12% Share of Search.
- [Kérastase vs Moroccanoil: compare search popularity](/demand/global-en/compare/kerastase-vs-moroccanoil): 49% against 9.9% Share of Search.
- [Kérastase vs Redken: compare search popularity](/demand/global-en/compare/kerastase-vs-redken): 49% against 8.1% Share of Search.
- [Olaplex vs ghd: compare search popularity](/demand/global-en/compare/ghd-hair-vs-olaplex): 14.7% against 12% Share of Search.
- [Olaplex vs Moroccanoil: compare search popularity](/demand/global-en/compare/moroccanoil-vs-olaplex): 14.7% against 9.9% Share of Search.
- [Olaplex vs Redken: compare search popularity](/demand/global-en/compare/olaplex-vs-redken): 14.7% against 8.1% Share of Search.
- [ghd vs Moroccanoil: compare search popularity](/demand/global-en/compare/ghd-hair-vs-moroccanoil): 12% against 9.9% Share of Search.
- [ghd vs Redken: compare search popularity](/demand/global-en/compare/ghd-hair-vs-redken): 12% against 8.1% Share of Search.
- [Moroccanoil vs Redken: compare search popularity](/demand/global-en/compare/moroccanoil-vs-redken): 9.9% against 8.1% Share of Search.

## How did search popularity change for professional haircare and styling brands worldwide in September 2026?

- In September 2026, ghd overtook Moroccanoil to rank 3rd among professional haircare and styling brands worldwide, with 12% estimated Share of Search.
- In September 2026, Moroccanoil lost estimated Share of Search among professional haircare and styling brands worldwide, from 12% to 9.9%.
- Estimated monthly branded searches for K18 worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.
- Estimated monthly branded searches for Kérastase worldwide rose 22% over 12 measured months, from 1.5M to 1.8M in September 2026.
- Estimated monthly branded searches for Olaplex worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.
- Estimated monthly branded searches for Kevin.Murphy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kérastase | 49% | 1.8M | 0.0% | Kérastase |
| 2 | Olaplex | 14.7% | 550K | 0.0% | Olaplex |
| 3 | ghd | 12% | 450K | +22.3% | ghd |
| 4 | Moroccanoil | 9.9% | 368K | -18.2% | Moroccanoil |
| 5 | Redken | 8.1% | 301K | 0.0% | Redken |
| 6 | Kevin.Murphy | 3.6% | 135K | 0.0% | Kevin.Murphy |
| 7 | Pureology | 1.6% | 60.5K | 0.0% | Pureology |
| 8 | K18 | 1.1% | 40.5K | 0.0% | K18 |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kérastase | 1.5M | 40.3% | 1 |
| Oct 2025 | Olaplex | 673K | 18.1% | 2 |
| Oct 2025 | ghd | 550K | 14.8% | 3 |
| Oct 2025 | Moroccanoil | 450K | 12.1% | 4 |
| Oct 2025 | Redken | 301K | 8.1% | 5 |
| Oct 2025 | Kevin.Murphy | 165K | 4.4% | 6 |
| Oct 2025 | Pureology | 60.5K | 1.6% | 7 |
| Oct 2025 | K18 | 27.1K | 0.73% | 8 |
| Nov 2025 | Kérastase | 2.2M | 42.2% | 1 |
| Nov 2025 | ghd | 1M | 18.8% | 2 |
| Nov 2025 | Olaplex | 823K | 15.5% | 3 |
| Nov 2025 | Moroccanoil | 550K | 10.4% | 4 |
| Nov 2025 | Redken | 368K | 6.9% | 5 |
| Nov 2025 | Kevin.Murphy | 201K | 3.8% | 6 |
| Nov 2025 | Pureology | 90.5K | 1.7% | 7 |
| Nov 2025 | K18 | 33.1K | 0.62% | 8 |
| Dec 2025 | Kérastase | 1.8M | 40.5% | 1 |
| Dec 2025 | Olaplex | 823K | 18.2% | 2 |
| Dec 2025 | ghd | 673K | 14.9% | 3 |
| Dec 2025 | Moroccanoil | 550K | 12.2% | 4 |
| Dec 2025 | Redken | 368K | 8.1% | 5 |
| Dec 2025 | Kevin.Murphy | 165K | 3.7% | 6 |
| Dec 2025 | Pureology | 74K | 1.6% | 7 |
| Dec 2025 | K18 | 33.1K | 0.73% | 8 |
| Jan 2026 | Kérastase | 1.8M | 45.3% | 1 |
| Jan 2026 | Olaplex | 673K | 16.7% | 2 |
| Jan 2026 | ghd | 450K | 11.1% | 3 |
| Jan 2026 | Moroccanoil | 450K | 11.1% | 4 |
| Jan 2026 | Redken | 368K | 9.1% | 5 |
| Jan 2026 | Kevin.Murphy | 165K | 4.1% | 6 |
| Jan 2026 | Pureology | 74K | 1.8% | 7 |
| Jan 2026 | K18 | 27.1K | 0.67% | 8 |
| Feb 2026 | Kérastase | 1.5M | 44.2% | 1 |
| Feb 2026 | Olaplex | 550K | 16.2% | 2 |
| Feb 2026 | ghd | 450K | 13.3% | 3 |
| Feb 2026 | Moroccanoil | 368K | 10.9% | 4 |
| Feb 2026 | Redken | 301K | 8.9% | 5 |
| Feb 2026 | Kevin.Murphy | 135K | 4% | 6 |
| Feb 2026 | Pureology | 60.5K | 1.8% | 7 |
| Feb 2026 | K18 | 27.1K | 0.8% | 8 |
| Mar 2026 | Kérastase | 1.8M | 45.5% | 1 |
| Mar 2026 | Olaplex | 673K | 16.7% | 2 |
| Mar 2026 | ghd | 450K | 11.2% | 3 |
| Mar 2026 | Moroccanoil | 450K | 11.2% | 4 |
| Mar 2026 | Redken | 368K | 9.1% | 5 |
| Mar 2026 | Kevin.Murphy | 165K | 4.1% | 6 |
| Mar 2026 | Pureology | 60.5K | 1.5% | 7 |
| Mar 2026 | K18 | 27.1K | 0.67% | 8 |
| Apr 2026 | Kérastase | 1.5M | 43.2% | 1 |
| Apr 2026 | Olaplex | 673K | 19.4% | 2 |
| Apr 2026 | ghd | 368K | 10.6% | 3 |
| Apr 2026 | Moroccanoil | 368K | 10.6% | 4 |
| Apr 2026 | Redken | 301K | 8.7% | 5 |
| Apr 2026 | Kevin.Murphy | 165K | 4.8% | 6 |
| Apr 2026 | Pureology | 60.5K | 1.7% | 7 |
| Apr 2026 | K18 | 33.1K | 0.95% | 8 |
| May 2026 | Kérastase | 1.5M | 41.5% | 1 |
| May 2026 | Olaplex | 673K | 18.6% | 2 |
| May 2026 | Moroccanoil | 550K | 15.2% | 3 |
| May 2026 | ghd | 368K | 10.2% | 4 |
| May 2026 | Redken | 301K | 8.3% | 5 |
| May 2026 | Kevin.Murphy | 135K | 3.7% | 6 |
| May 2026 | Pureology | 60.5K | 1.7% | 7 |
| May 2026 | K18 | 27.1K | 0.75% | 8 |
| Jun 2026 | Kérastase | 1.5M | 45.3% | 1 |
| Jun 2026 | Olaplex | 550K | 16.6% | 2 |
| Jun 2026 | ghd | 368K | 11.1% | 3 |
| Jun 2026 | Moroccanoil | 368K | 11.1% | 4 |
| Jun 2026 | Redken | 301K | 9.1% | 5 |
| Jun 2026 | Kevin.Murphy | 135K | 4.1% | 6 |
| Jun 2026 | Pureology | 60.5K | 1.8% | 7 |
| Jun 2026 | K18 | 27.1K | 0.82% | 8 |
| Jul 2026 | Kérastase | 1.8M | 49.1% | 1 |
| Jul 2026 | Olaplex | 550K | 14.8% | 2 |
| Jul 2026 | ghd | 450K | 12.1% | 3 |
| Jul 2026 | Moroccanoil | 368K | 9.9% | 4 |
| Jul 2026 | Redken | 301K | 8.1% | 5 |
| Jul 2026 | Kevin.Murphy | 135K | 3.6% | 6 |
| Jul 2026 | Pureology | 60.5K | 1.6% | 7 |
| Jul 2026 | K18 | 33.1K | 0.89% | 8 |
| Aug 2026 | Kérastase | 1.8M | 49% | 1 |
| Aug 2026 | Olaplex | 550K | 14.7% | 2 |
| Aug 2026 | Moroccanoil | 450K | 12% | 3 |
| Aug 2026 | ghd | 368K | 9.9% | 4 |
| Aug 2026 | Redken | 301K | 8.1% | 5 |
| Aug 2026 | Kevin.Murphy | 135K | 3.6% | 6 |
| Aug 2026 | Pureology | 60.5K | 1.6% | 7 |
| Aug 2026 | K18 | 40.5K | 1.1% | 8 |
| Sep 2026 | Kérastase | 1.8M | 49% | 1 |
| Sep 2026 | Olaplex | 550K | 14.7% | 2 |
| Sep 2026 | ghd | 450K | 12% | 3 |
| Sep 2026 | Moroccanoil | 368K | 9.9% | 4 |
| Sep 2026 | Redken | 301K | 8.1% | 5 |
| Sep 2026 | Kevin.Murphy | 135K | 3.6% | 6 |
| Sep 2026 | Pureology | 60.5K | 1.6% | 7 |
| Sep 2026 | K18 | 40.5K | 1.1% | 8 |

## What is being compared

- **ghd**: Measured on the search term “ghd”.
- **K18**: Measured on the search term “k18 hair”.
- **Kérastase**: Measured on the search term “kerastase”.
- **Kevin.Murphy**: Measured on the search term “kevin murphy”.
- **Moroccanoil**: Measured on the search term “moroccanoil”.
- **Olaplex**: Measured on the search term “olaplex”.
- **Pureology**: Measured on the search term “pureology”.
- **Redken**: Measured on the search term “redken”.

- [ghd](/demand/global-en/brands/ghd-hair)
- [K18](/demand/global-en/brands/k18-hair)
- [Kérastase](/demand/global-en/brands/kerastase)
- [Kevin.Murphy](/demand/global-en/brands/kevin-murphy)
- [Moroccanoil](/demand/global-en/brands/moroccanoil)
- [Olaplex](/demand/global-en/brands/olaplex)
- [Pureology](/demand/global-en/brands/pureology)
- [Redken](/demand/global-en/brands/redken)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among professional haircare and styling brands worldwide?

In September 2026, Kérastase was the most searched among professional haircare and styling brands worldwide, with an estimated 1.8M branded searches and 49% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Professional haircare and styling brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/professional-haircare-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/professional-haircare-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.