---
title: "Professional certifications: Which are searched most?"
description: "Compare the professional certifications schools and universities use. Share of Search among Udemy, LinkedIn Learning, Simplilearn, Skillshare, Great Learning and Pluralsight, the professional certifications Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/professional-certifications"
publisher: "Brandwave"
---

# Professional certifications: Which are searched most?

Compare the professional certifications schools and universities use. Share of Search among Udemy, LinkedIn Learning, Simplilearn, Skillshare, Great Learning and Pluralsight, the professional certifications Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Professional certifications
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Udemy, 80%

## Which brand is most popular in search among professional certifications worldwide?

- In August 2026, Udemy was the most searched among professional certifications worldwide, with an estimated 4.1M branded searches and 80% estimated Share of Search within this set.
- LinkedIn Learning is in 2nd place, 66.8 percentage points behind at 13.2% Share of Search.
- Across the 11 months ending August 2026, Udemy’s estimated Share of Search among professional certifications worldwide increased from 77.7% to 80%.
- Across the 11 months ending August 2026, Skillshare’s estimated Share of Search among professional certifications worldwide decreased from 4.7% to 2.2%.
- Across the 11 months ending August 2026, Udemy’s estimated Share of Search among professional certifications worldwide peaked at 82% in July 2026 and was lowest at 73.9% in March 2026.
- Across the 11 months ending August 2026, LinkedIn Learning’s estimated Share of Search among professional certifications worldwide peaked at 14.9% in March 2026 and was lowest at 10.7% in November 2025.
- Across the 11 months ending August 2026, Skillshare’s estimated Share of Search among professional certifications worldwide peaked at 6.8% in February 2026 and was lowest at 2.2% in August 2026.
- Across the 11 months ending August 2026, Simplilearn rose from 4th to 3rd among professional certifications worldwide.
- Across the 11 months ending August 2026, Skillshare fell from 3rd to 4th among professional certifications worldwide.
- Across the 11 months ending August 2026, LinkedIn Learning, Great Learning and Pluralsight held steady: their estimated Share of Search among professional certifications worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Udemy vs LinkedIn Learning: compare search popularity](/demand/global-en/compare/linkedin-learning-vs-udemy): 80% against 13.2% Share of Search.
- [Udemy vs Simplilearn: compare search popularity](/demand/global-en/compare/simplilearn-vs-udemy): 80% against 3.2% Share of Search.
- [Udemy vs Skillshare: compare search popularity](/demand/global-en/compare/skillshare-vs-udemy): 80% against 2.2% Share of Search.
- [LinkedIn Learning vs Simplilearn: compare search popularity](/demand/global-en/compare/linkedin-learning-vs-simplilearn): 13.2% against 3.2% Share of Search.
- [LinkedIn Learning vs Skillshare: compare search popularity](/demand/global-en/compare/linkedin-learning-vs-skillshare): 13.2% against 2.2% Share of Search.
- [Simplilearn vs Skillshare: compare search popularity](/demand/global-en/compare/simplilearn-vs-skillshare): 3.2% against 2.2% Share of Search.

## How did search popularity change for professional certifications worldwide in August 2026?

- In August 2026, LinkedIn Learning gained estimated Share of Search among professional certifications worldwide, from 11% to 13.2%.
- In August 2026, Udemy lost estimated Share of Search among professional certifications worldwide, from 82% to 80%.
- Estimated monthly branded searches for Skillshare worldwide fell 63.5% over 11 measured months, from 301K to 110K in August 2026.
- Estimated monthly branded searches for Great Learning worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.
- Estimated monthly branded searches for Pluralsight worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.
- Estimated monthly branded searches for Simplilearn worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Udemy | 80% | 4.1M | 0.0% | Udemy |
| 2 | LinkedIn Learning | 13.2% | 673K | +22.4% | LinkedIn Learning |
| 3 | Simplilearn | 3.2% | 165K | 0.0% | Simplilearn |
| 4 | Skillshare | 2.2% | 110K | 0.0% | Skillshare |
| 5 | Great Learning | 1.4% | 74K | 0.0% | Great Learning |
| 6 | Pluralsight | <0.01% | 210 | -19.2% | Pluralsight |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Udemy | 5M | 77.7% | 1 |
| Oct 2025 | LinkedIn Learning | 823K | 12.8% | 2 |
| Oct 2025 | Skillshare | 301K | 4.7% | 3 |
| Oct 2025 | Simplilearn | 201K | 3.1% | 4 |
| Oct 2025 | Great Learning | 110K | 1.7% | 5 |
| Oct 2025 | Pluralsight | 260 | <0.01% | 6 |
| Nov 2025 | Udemy | 5M | 79.8% | 1 |
| Nov 2025 | LinkedIn Learning | 673K | 10.7% | 2 |
| Nov 2025 | Skillshare | 301K | 4.8% | 3 |
| Nov 2025 | Simplilearn | 201K | 3.2% | 4 |
| Nov 2025 | Great Learning | 90.5K | 1.4% | 5 |
| Nov 2025 | Pluralsight | 210 | <0.01% | 6 |
| Dec 2025 | Udemy | 4.1M | 77.7% | 1 |
| Dec 2025 | LinkedIn Learning | 673K | 12.8% | 2 |
| Dec 2025 | Skillshare | 246K | 4.7% | 3 |
| Dec 2025 | Simplilearn | 165K | 3.1% | 4 |
| Dec 2025 | Great Learning | 90.5K | 1.7% | 5 |
| Dec 2025 | Pluralsight | 170 | <0.01% | 6 |
| Jan 2026 | Udemy | 5M | 80% | 1 |
| Jan 2026 | LinkedIn Learning | 673K | 10.8% | 2 |
| Jan 2026 | Skillshare | 301K | 4.8% | 3 |
| Jan 2026 | Simplilearn | 165K | 2.6% | 4 |
| Jan 2026 | Great Learning | 110K | 1.8% | 5 |
| Jan 2026 | Pluralsight | 320 | <0.01% | 6 |
| Feb 2026 | Udemy | 4.1M | 75.9% | 1 |
| Feb 2026 | LinkedIn Learning | 673K | 12.5% | 2 |
| Feb 2026 | Skillshare | 368K | 6.8% | 3 |
| Feb 2026 | Simplilearn | 165K | 3.1% | 4 |
| Feb 2026 | Great Learning | 90.5K | 1.7% | 5 |
| Feb 2026 | Pluralsight | 320 | <0.01% | 6 |
| Mar 2026 | Udemy | 4.1M | 73.9% | 1 |
| Mar 2026 | LinkedIn Learning | 823K | 14.9% | 2 |
| Mar 2026 | Skillshare | 368K | 6.6% | 3 |
| Mar 2026 | Simplilearn | 165K | 3% | 4 |
| Mar 2026 | Great Learning | 90.5K | 1.6% | 5 |
| Mar 2026 | Pluralsight | 320 | <0.01% | 6 |
| Apr 2026 | Udemy | 4.1M | 78.9% | 1 |
| Apr 2026 | LinkedIn Learning | 673K | 13% | 2 |
| Apr 2026 | Simplilearn | 165K | 3.2% | 3 |
| Apr 2026 | Skillshare | 165K | 3.2% | 4 |
| Apr 2026 | Great Learning | 90.5K | 1.7% | 5 |
| Apr 2026 | Pluralsight | 320 | <0.01% | 6 |
| May 2026 | Udemy | 4.1M | 79.6% | 1 |
| May 2026 | LinkedIn Learning | 673K | 13.1% | 2 |
| May 2026 | Simplilearn | 165K | 3.2% | 3 |
| May 2026 | Skillshare | 135K | 2.6% | 4 |
| May 2026 | Great Learning | 74K | 1.4% | 5 |
| May 2026 | Pluralsight | 260 | <0.01% | 6 |
| Jun 2026 | Udemy | 4.1M | 79.4% | 1 |
| Jun 2026 | LinkedIn Learning | 673K | 13.1% | 2 |
| Jun 2026 | Simplilearn | 165K | 3.2% | 3 |
| Jun 2026 | Skillshare | 135K | 2.6% | 4 |
| Jun 2026 | Great Learning | 90.5K | 1.8% | 5 |
| Jun 2026 | Pluralsight | 210 | <0.01% | 6 |
| Jul 2026 | Udemy | 4.1M | 82% | 1 |
| Jul 2026 | LinkedIn Learning | 550K | 11% | 2 |
| Jul 2026 | Simplilearn | 165K | 3.3% | 3 |
| Jul 2026 | Skillshare | 110K | 2.2% | 4 |
| Jul 2026 | Great Learning | 74K | 1.5% | 5 |
| Jul 2026 | Pluralsight | 260 | <0.01% | 6 |
| Aug 2026 | Udemy | 4.1M | 80% | 1 |
| Aug 2026 | LinkedIn Learning | 673K | 13.2% | 2 |
| Aug 2026 | Simplilearn | 165K | 3.2% | 3 |
| Aug 2026 | Skillshare | 110K | 2.2% | 4 |
| Aug 2026 | Great Learning | 74K | 1.4% | 5 |
| Aug 2026 | Pluralsight | 210 | <0.01% | 6 |
| Sep 2026 | Great Learning | — | — | — |
| Sep 2026 | LinkedIn Learning | — | — | — |
| Sep 2026 | Pluralsight | — | — | — |
| Sep 2026 | Simplilearn | — | — | — |
| Sep 2026 | Skillshare | — | — | — |
| Sep 2026 | Udemy | — | — | — |

## What is being compared

- **Great Learning**: Measured on the search term “great learning”.
- **LinkedIn Learning**: Measured on the search term “linkedin learning”.
- **Pluralsight**: Measured on the search term “pluralsight training”.
- **Simplilearn**: Measured on the search term “simplilearn”.
- **Skillshare**: Measured on the search term “skillshare”.
- **Udemy**: Measured on the search term “udemy”.

- [Great Learning](/demand/global-en/brands/great-learning)
- [LinkedIn Learning](/demand/global-en/brands/linkedin-learning)
- [Pluralsight](/demand/global-en/brands/pluralsight)
- [Simplilearn](/demand/global-en/brands/simplilearn)
- [Skillshare](/demand/global-en/brands/skillshare)
- [Udemy](/demand/global-en/brands/udemy)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among professional certifications worldwide?

In August 2026, Udemy was the most searched among professional certifications worldwide, with an estimated 4.1M branded searches and 80% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Professional certifications: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/professional-certifications

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/professional-certifications. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.