---
title: "Chameleon vs UserGuiding: Which is more popular by branded search?"
description: "Which is more popular in search, Chameleon or UserGuiding? Compare estimated monthly branded-search demand and Share of Search inside the Product onboarding tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/product-onboarding-tools/compare/chameleon-vs-userguiding"
publisher: "Brandwave"
---

# Chameleon vs UserGuiding: Which is more popular by branded search?

Which is more popular in search, Chameleon or UserGuiding? Compare estimated monthly branded-search demand and Share of Search inside the Product onboarding tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Chameleon and UserGuiding
- **Competitive set**: Product onboarding tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Chameleon Share of Search**: 1.1%
- **UserGuiding Share of Search**: 10.1%

## Which is more popular in search, Chameleon or UserGuiding?

- In August 2026, UserGuiding had more branded searches than Chameleon among product onboarding tools worldwide. UserGuiding was estimated to have 1.6K branded searches compared to Chameleon’s 180, and held a 10.1% Share of Search versus Chameleon’s 1.1%.
- UserGuiding was ahead of Chameleon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chameleon’s estimated Share of Search among product onboarding tools worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 330 to 180.
- Across the 11 months ending August 2026, UserGuiding’s estimated Share of Search among product onboarding tools worldwide moved from 15.2% to 10.1%, and its estimated monthly branded searches moved from 3.6K to 1.6K.

## How did search popularity change for product onboarding tools worldwide in August 2026?

- In August 2026, UserGuiding lost estimated Share of Search among product onboarding tools worldwide, from 11.3% to 10.1%.
- Estimated monthly branded searches for Chameleon worldwide fell 45.5% over 11 measured months, from 330 to 180 in August 2026.

## Month by month

| Month | Chameleon estimated searches | Chameleon Share of Search | Chameleon rank | UserGuiding estimated searches | UserGuiding Share of Search | UserGuiding rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 330 | 1.4% | 5 | 3.6K | 15.2% | 4 |
| Nov 2025 | 270 | 1.2% | 5 | 3.6K | 16.4% | 4 |
| Dec 2025 | 270 | 1.5% | 5 | 2.9K | 16% | 4 |
| Jan 2026 | 230 | 1.1% | 5 | 2.9K | 13.6% | 4 |
| Feb 2026 | 270 | 1.4% | 5 | 2.9K | 15% | 4 |
| Mar 2026 | 220 | 1.1% | 5 | 2.9K | 14.1% | 4 |
| Apr 2026 | 180 | 1.1% | 5 | 2.4K | 14.2% | 4 |
| May 2026 | 180 | 1.1% | 5 | 1.9K | 11.7% | 4 |
| Jun 2026 | 220 | 1.3% | 5 | 1.9K | 11.1% | 4 |
| Jul 2026 | 270 | 1.6% | 5 | 1.9K | 11.3% | 4 |
| Aug 2026 | 180 | 1.1% | 5 | 1.6K | 10.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Chameleon’s and UserGuiding’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Chameleon**: Measured on the search terms “chameleon user onboarding” and “chameleon.io”, summed into one figure.
- **UserGuiding**: Measured on the search term “userguiding”.

- [Chameleon profile](/demand/global-en/brands/chameleon)
- [UserGuiding profile](/demand/global-en/brands/userguiding)
- [All product onboarding tools worldwide](/demand/global-en/categories/product-onboarding-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Chameleon or UserGuiding?

In August 2026, UserGuiding had more branded searches than Chameleon among product onboarding tools worldwide. UserGuiding was estimated to have 1.6K branded searches compared to Chameleon’s 180, and held a 10.1% Share of Search versus Chameleon’s 1.1%.

## Cite this page

Brandwave. "Chameleon vs UserGuiding: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/product-onboarding-tools/compare/chameleon-vs-userguiding

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/product-onboarding-tools/compare/chameleon-vs-userguiding. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.