--- title: "Appcues vs Pendo: Which is searched more?" description: "Is Appcues or Pendo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Product onboarding tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/product-onboarding-tools/compare/appcues-vs-pendo" publisher: "Brandwave" --- # Appcues vs Pendo: Which is searched more? Is Appcues or Pendo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Product onboarding tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Appcues and Pendo - **Competitive set**: Product onboarding tools - **Market**: Global - **Month measured**: Sep 2026 - **Appcues Share of Search**: 10.2% - **Pendo Share of Search**: 57.4% ## Is Appcues or Pendo more popular in search? - In September 2026, Pendo had more branded searches than Appcues among product onboarding tools worldwide. Pendo had about 31,500 branded searches, while Appcues had 5,610. Pendo made up 57.4% of all product onboarding tool searches we track, and Appcues accounted for 10.2%. - Pendo was ahead of Appcues in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Appcues’ share of searches among product onboarding tools worldwide moved from 8.5% to 10.2%, and its estimated monthly branded searches moved from 6.7K to 5.6K. - Across the 12 months ending September 2026, Pendo’s share of searches among product onboarding tools worldwide moved from 56.8% to 57.4%, and its estimated monthly branded searches moved from 44.9K to 31.5K. ## Top product onboarding tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Appcues and Pendo were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Appcues was listed before Pendo in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Userpilot | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Appcues | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Pendo | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Userflow | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Chameleon | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Product Fruits | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | UserGuiding | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Frigade | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Intro.js | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about product onboarding tools - Asked ChatGPT "Which product onboarding tool should I use?": 1. Userpilot, 2. Appcues, 3. Pendo, 4. Chameleon - Asked ChatGPT "What are the best product onboarding tools?": 1. Userpilot, 2. Appcues, 3. Pendo, 4. Userflow, 5. Chameleon, 6. UserGuiding, 7. Product Fruits, 8. Frigade - Asked ChatGPT "What's the best product onboarding tool for new users?": 1. Userpilot, 2. Userflow, 3. Appcues, 4. Pendo, 5. Frigade - Searched Google, AI Overview "product onboarding tools": 1. Product Fruits, 2. UserGuiding, 3. Chameleon, 4. Userpilot, 5. Appcues, 6. Userflow, 7. Pendo - Searched Google, AI Overview "best onboarding tool": named none of the brands we track Not named in any answer: Intro.js. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for product onboarding tools worldwide in September 2026? - In September 2026, Pendo lost share of searches among product onboarding tools worldwide, from 62% to 57.4%. - In September 2026, Appcues lost share of searches among product onboarding tools worldwide, from 11.1% to 10.2%. ## Month by month | Month | Appcues estimated searches | Appcues Share of Search | Appcues rank | Pendo estimated searches | Pendo Share of Search | Pendo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.7K | 8.5% | 3 | 44.9K | 56.8% | 1 | | Nov 2025 | 6.7K | 9.7% | 2 | 36.7K | 53.1% | 1 | | Dec 2025 | 5.5K | 8.6% | 2 | 36.7K | 57.9% | 1 | | Jan 2026 | 6.7K | 8.7% | 2 | 44.9K | 58.4% | 1 | | Feb 2026 | 6.7K | 11.2% | 2 | 31.5K | 52.5% | 1 | | Mar 2026 | 6.7K | 9.6% | 3 | 38.5K | 55.1% | 1 | | Apr 2026 | 5.5K | 8.6% | 3 | 37.5K | 58.4% | 1 | | May 2026 | 6.8K | 12.2% | 2 | 30.7K | 55.4% | 1 | | Jun 2026 | 6.7K | 10.6% | 2 | 37.5K | 59.4% | 1 | | Jul 2026 | 6.7K | 12% | 2 | 31.5K | 56.6% | 1 | | Aug 2026 | 6.7K | 11.1% | 2 | 37.5K | 62% | 1 | | Sep 2026 | 5.6K | 10.2% | 2 | 31.5K | 57.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Appcues’ and Pendo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Appcues**: Measured on the search terms “appcues” and “appcues onboarding”, summed into one figure. - **Pendo**: Measured on the search terms “pendo”, “pendo io”, “pendo user onboarding” and “pendo.io”, summed into one figure. - [Appcues profile](/demand/global-en/brands/appcues) - [Pendo profile](/demand/global-en/brands/pendo) - [All product onboarding tools worldwide](/demand/global-en/categories/product-onboarding-tools): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Appcues or Pendo more popular in search? In September 2026, Pendo had more branded searches than Appcues among product onboarding tools worldwide. Pendo had about 31,500 branded searches, while Appcues had 5,610. Pendo made up 57.4% of all product onboarding tool searches we track, and Appcues accounted for 10.2%. ## Cite this page Brandwave. "Appcues vs Pendo: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/product-onboarding-tools/compare/appcues-vs-pendo This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/product-onboarding-tools/compare/appcues-vs-pendo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.