---
title: "Product onboarding tools: Which brands are most popular in search?"
description: "Compare the tools used to onboard product users. Share of Search among Appcues, Userpilot, Intro.js, UserGuiding and Chameleon, the product onboarding tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/product-onboarding-tools"
publisher: "Brandwave"
---

# Product onboarding tools: Which brands are most popular in search?

Compare the tools used to onboard product users. Share of Search among Appcues, Userpilot, Intro.js, UserGuiding and Chameleon, the product onboarding tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Product onboarding tools
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Appcues, 43.5%

## Which brand is most popular in search among product onboarding tools worldwide?

- In August 2026, Appcues was the most searched among product onboarding tools worldwide, with an estimated 6.9K branded searches and 43.5% estimated Share of Search within this set.
- Userpilot is in 2nd place, 8.3 percentage points behind at 35.2% Share of Search.
- Across the 11 months ending August 2026, Appcues’ estimated Share of Search among product onboarding tools worldwide increased from 29.5% to 43.5%.
- Across the 11 months ending August 2026, Intro.js’ estimated Share of Search among product onboarding tools worldwide decreased from 18.6% to 10.1%.
- Across the 11 months ending August 2026, UserGuiding’s estimated Share of Search among product onboarding tools worldwide decreased from 15.2% to 10.1%.
- Across the 11 months ending August 2026, Appcues’ estimated Share of Search among product onboarding tools worldwide peaked at 43.7% in May 2026 and was lowest at 29.5% in October 2025.
- Across the 11 months ending August 2026, Userpilot’s estimated Share of Search among product onboarding tools worldwide peaked at 35.3% in October 2025 and was lowest at 28.6% in May 2026.
- Across the 11 months ending August 2026, Intro.js’ estimated Share of Search among product onboarding tools worldwide peaked at 20.7% in January 2026 and was lowest at 10.1% in August 2026.
- Across the 11 months ending August 2026, UserGuiding’s estimated Share of Search among product onboarding tools worldwide peaked at 16.4% in November 2025 and was lowest at 10.1% in August 2026.
- Across the 11 months ending August 2026, Appcues rose from 2nd to 1st among product onboarding tools worldwide.
- Across the 11 months ending August 2026, Userpilot fell from 1st to 2nd among product onboarding tools worldwide.
- Across the 11 months ending August 2026, Chameleon held steady: its estimated Share of Search among product onboarding tools worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Appcues vs Userpilot: compare search popularity](/demand/global-en/compare/appcues-vs-userpilot): 43.5% against 35.2% Share of Search.
- [Appcues vs Intro.js: compare search popularity](/demand/global-en/compare/appcues-vs-intro-js): 43.5% against 10.1% Share of Search.
- [Appcues vs UserGuiding: compare search popularity](/demand/global-en/compare/appcues-vs-userguiding): 43.5% against 10.1% Share of Search.
- [Userpilot vs Intro.js: compare search popularity](/demand/global-en/compare/intro-js-vs-userpilot): 35.2% against 10.1% Share of Search.
- [Userpilot vs UserGuiding: compare search popularity](/demand/global-en/compare/userguiding-vs-userpilot): 35.2% against 10.1% Share of Search.
- [Intro.js vs UserGuiding: compare search popularity](/demand/global-en/compare/intro-js-vs-userguiding): 10.1% Share of Search each.

## How did search popularity change for product onboarding tools worldwide in August 2026?

- In August 2026, Appcues gained estimated Share of Search among product onboarding tools worldwide, from 41.4% to 43.5%.
- In August 2026, Userpilot gained estimated Share of Search among product onboarding tools worldwide, from 34.3% to 35.2%.
- In August 2026, Intro.js lost estimated Share of Search among product onboarding tools worldwide, from 11.3% to 10.1%.
- In August 2026, UserGuiding lost estimated Share of Search among product onboarding tools worldwide, from 11.3% to 10.1%.
- Estimated monthly branded searches for Chameleon worldwide fell 45.5% over 11 measured months, from 330 to 180 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Appcues | 43.5% | 6.9K | -0.6% | Appcues |
| 2 | Userpilot | 35.2% | 5.6K | -2.8% | Userpilot |
| 3 | Intro.js | 10.1% | 1.6K | -15.8% | Intro.js |
| 4 | UserGuiding | 10.1% | 1.6K | -15.8% | UserGuiding |
| 5 | Chameleon | 1.1% | 180 | -33.3% | Chameleon |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Userpilot | 8.4K | 35.3% | 1 |
| Oct 2025 | Appcues | 7K | 29.5% | 2 |
| Oct 2025 | Intro.js | 4.4K | 18.6% | 3 |
| Oct 2025 | UserGuiding | 3.6K | 15.2% | 4 |
| Oct 2025 | Chameleon | 330 | 1.4% | 5 |
| Nov 2025 | Appcues | 6.9K | 31.3% | 1 |
| Nov 2025 | Userpilot | 6.8K | 31.1% | 2 |
| Nov 2025 | Intro.js | 4.4K | 20% | 3 |
| Nov 2025 | UserGuiding | 3.6K | 16.4% | 4 |
| Nov 2025 | Chameleon | 270 | 1.2% | 5 |
| Dec 2025 | Appcues | 5.7K | 31.6% | 1 |
| Dec 2025 | Userpilot | 5.6K | 30.9% | 2 |
| Dec 2025 | Intro.js | 3.6K | 19.9% | 3 |
| Dec 2025 | UserGuiding | 2.9K | 16% | 4 |
| Dec 2025 | Chameleon | 270 | 1.5% | 5 |
| Jan 2026 | Appcues | 7K | 32.7% | 1 |
| Jan 2026 | Userpilot | 6.8K | 31.9% | 2 |
| Jan 2026 | Intro.js | 4.4K | 20.7% | 3 |
| Jan 2026 | UserGuiding | 2.9K | 13.6% | 4 |
| Jan 2026 | Chameleon | 230 | 1.1% | 5 |
| Feb 2026 | Appcues | 7K | 36.2% | 1 |
| Feb 2026 | Userpilot | 5.6K | 28.9% | 2 |
| Feb 2026 | Intro.js | 3.6K | 18.6% | 3 |
| Feb 2026 | UserGuiding | 2.9K | 15% | 4 |
| Feb 2026 | Chameleon | 270 | 1.4% | 5 |
| Mar 2026 | Appcues | 7K | 34% | 1 |
| Mar 2026 | Userpilot | 6.9K | 33.3% | 2 |
| Mar 2026 | Intro.js | 3.6K | 17.5% | 3 |
| Mar 2026 | UserGuiding | 2.9K | 14.1% | 4 |
| Mar 2026 | Chameleon | 220 | 1.1% | 5 |
| Apr 2026 | Appcues | 5.8K | 34.3% | 1 |
| Apr 2026 | Userpilot | 5.6K | 33.2% | 2 |
| Apr 2026 | Intro.js | 2.9K | 17.2% | 3 |
| Apr 2026 | UserGuiding | 2.4K | 14.2% | 4 |
| Apr 2026 | Chameleon | 180 | 1.1% | 5 |
| May 2026 | Appcues | 7.1K | 43.7% | 1 |
| May 2026 | Userpilot | 4.6K | 28.6% | 2 |
| May 2026 | Intro.js | 2.4K | 14.8% | 3 |
| May 2026 | UserGuiding | 1.9K | 11.7% | 4 |
| May 2026 | Chameleon | 180 | 1.1% | 5 |
| Jun 2026 | Appcues | 7K | 40.8% | 1 |
| Jun 2026 | Userpilot | 5.6K | 32.9% | 2 |
| Jun 2026 | Intro.js | 2.4K | 14% | 3 |
| Jun 2026 | UserGuiding | 1.9K | 11.1% | 4 |
| Jun 2026 | Chameleon | 220 | 1.3% | 5 |
| Jul 2026 | Appcues | 7K | 41.4% | 1 |
| Jul 2026 | Userpilot | 5.8K | 34.3% | 2 |
| Jul 2026 | Intro.js | 1.9K | 11.3% | 3 |
| Jul 2026 | UserGuiding | 1.9K | 11.3% | 4 |
| Jul 2026 | Chameleon | 270 | 1.6% | 5 |
| Aug 2026 | Appcues | 6.9K | 43.5% | 1 |
| Aug 2026 | Userpilot | 5.6K | 35.2% | 2 |
| Aug 2026 | Intro.js | 1.6K | 10.1% | 3 |
| Aug 2026 | UserGuiding | 1.6K | 10.1% | 4 |
| Aug 2026 | Chameleon | 180 | 1.1% | 5 |
| Sep 2026 | Appcues | — | — | — |
| Sep 2026 | Chameleon | — | — | — |
| Sep 2026 | Intro.js | — | — | — |
| Sep 2026 | UserGuiding | — | — | — |
| Sep 2026 | Userpilot | — | — | — |

## What is being compared

- **Appcues**: Measured on the search terms “appcues”, “appcues alternatives”, “appcues onboarding”, “appcues pricing” and “appcues.com”, summed into one figure.
- **Chameleon**: Measured on the search terms “chameleon user onboarding” and “chameleon.io”, summed into one figure.
- **Intro.js**: Measured on the search term “intro js”.
- **UserGuiding**: Measured on the search term “userguiding”.
- **Userpilot**: Measured on the search terms “userpilot”, “userpilot alternatives”, “userpilot pricing” and “userpilot.com”, summed into one figure.

- [Appcues](/demand/global-en/brands/appcues)
- [Chameleon](/demand/global-en/brands/chameleon)
- [Intro.js](/demand/global-en/brands/intro-js)
- [UserGuiding](/demand/global-en/brands/userguiding)
- [Userpilot](/demand/global-en/brands/userpilot)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among product onboarding tools worldwide?

In August 2026, Appcues was the most searched among product onboarding tools worldwide, with an estimated 6.9K branded searches and 43.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Product onboarding tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/product-onboarding-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/product-onboarding-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.