---
title: "Product onboarding platforms: Which brands are most popular in search?"
description: "Compare tools that guide new software users and help growth teams improve activation. Share of Search among Pendo, Appcues, Userpilot, Userflow and Chameleon, the product onboarding platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/product-onboarding-platforms"
publisher: "Brandwave"
---

# Product onboarding platforms: Which brands are most popular in search?

Compare tools that guide new software users and help growth teams improve activation. Share of Search among Pendo, Appcues, Userpilot, Userflow and Chameleon, the product onboarding platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Product onboarding platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Pendo, 68.5%

## Which brand is most popular in search among product onboarding platforms worldwide?

- In August 2026, Pendo was the most searched among product onboarding platforms worldwide, with an estimated 37.5K branded searches and 68.5% estimated Share of Search within this set.
- Appcues is in 2nd place, 55.8 percentage points behind at 12.6% Share of Search.
- Across the 11 months ending August 2026, Pendo’s estimated Share of Search among product onboarding platforms worldwide increased from 66.6% to 68.5%.
- Across the 11 months ending August 2026, Appcues’ estimated Share of Search among product onboarding platforms worldwide increased from 10.3% to 12.6%.
- Across the 11 months ending August 2026, Userpilot’s estimated Share of Search among product onboarding platforms worldwide decreased from 12.4% to 10.2%.
- Across the 11 months ending August 2026, Userflow’s estimated Share of Search among product onboarding platforms worldwide decreased from 10.2% to 8.4%.
- Across the 11 months ending August 2026, Pendo’s estimated Share of Search among product onboarding platforms worldwide peaked at 68.5% in August 2026 and was lowest at 63.1% in February 2026.
- Across the 11 months ending August 2026, Appcues’ estimated Share of Search among product onboarding platforms worldwide peaked at 14.7% in May 2026 and was lowest at 10.3% in October 2025.
- Across the 11 months ending August 2026, Userpilot’s estimated Share of Search among product onboarding platforms worldwide peaked at 12.4% in October 2025 and was lowest at 9.6% in May 2026.
- Across the 11 months ending August 2026, Userflow’s estimated Share of Search among product onboarding platforms worldwide peaked at 12.2% in April 2026 and was lowest at 8.4% in August 2026.
- Across the 11 months ending August 2026, Appcues rose from 3rd to 2nd among product onboarding platforms worldwide.
- Across the 11 months ending August 2026, Userpilot fell from 2nd to 3rd among product onboarding platforms worldwide.
- Across the 11 months ending August 2026, Chameleon held steady: its estimated Share of Search among product onboarding platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Pendo vs Appcues: compare search popularity](/demand/global-en/compare/appcues-vs-pendo): 68.5% against 12.6% Share of Search.
- [Pendo vs Userpilot: compare search popularity](/demand/global-en/compare/pendo-vs-userpilot): 68.5% against 10.2% Share of Search.
- [Pendo vs Userflow: compare search popularity](/demand/global-en/compare/pendo-vs-userflow): 68.5% against 8.4% Share of Search.
- [Appcues vs Userpilot: compare search popularity](/demand/global-en/compare/appcues-vs-userpilot): 12.6% against 10.2% Share of Search.
- [Appcues vs Userflow: compare search popularity](/demand/global-en/compare/appcues-vs-userflow): 12.6% against 8.4% Share of Search.
- [Userpilot vs Userflow: compare search popularity](/demand/global-en/compare/userflow-vs-userpilot): 10.2% against 8.4% Share of Search.

## How did search popularity change for product onboarding platforms worldwide in August 2026?

- In August 2026, Pendo gained estimated Share of Search among product onboarding platforms worldwide, from 64.1% to 68.5%.
- In August 2026, Appcues lost estimated Share of Search among product onboarding platforms worldwide, from 14.1% to 12.6%.
- In August 2026, Userpilot lost estimated Share of Search among product onboarding platforms worldwide, from 11.7% to 10.2%.
- In August 2026, Userflow lost estimated Share of Search among product onboarding platforms worldwide, from 9.5% to 8.4%.
- Estimated monthly branded searches for Chameleon worldwide fell 45.5% over 11 measured months, from 330 to 180 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Pendo | 68.5% | 37.5K | +19.0% | Pendo |
| 2 | Appcues | 12.6% | 6.9K | -0.6% | Appcues |
| 3 | Userpilot | 10.2% | 5.6K | -2.8% | Userpilot |
| 4 | Userflow | 8.4% | 4.6K | -1.1% | Userflow |
| 5 | Chameleon | 0.33% | 180 | -33.3% | Chameleon |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pendo | 44.9K | 66.6% | 1 |
| Oct 2025 | Userpilot | 8.4K | 12.4% | 2 |
| Oct 2025 | Appcues | 7K | 10.3% | 3 |
| Oct 2025 | Userflow | 6.8K | 10.2% | 4 |
| Oct 2025 | Chameleon | 330 | 0.49% | 5 |
| Nov 2025 | Pendo | 36.7K | 63.9% | 1 |
| Nov 2025 | Appcues | 6.9K | 11.9% | 2 |
| Nov 2025 | Userpilot | 6.8K | 11.9% | 3 |
| Nov 2025 | Userflow | 6.8K | 11.8% | 4 |
| Nov 2025 | Chameleon | 270 | 0.47% | 5 |
| Dec 2025 | Pendo | 36.7K | 68.2% | 1 |
| Dec 2025 | Appcues | 5.7K | 10.6% | 2 |
| Dec 2025 | Userflow | 5.6K | 10.4% | 3 |
| Dec 2025 | Userpilot | 5.6K | 10.4% | 4 |
| Dec 2025 | Chameleon | 270 | 0.5% | 5 |
| Jan 2026 | Pendo | 44.9K | 68.3% | 1 |
| Jan 2026 | Appcues | 7K | 10.6% | 2 |
| Jan 2026 | Userflow | 6.8K | 10.4% | 3 |
| Jan 2026 | Userpilot | 6.8K | 10.3% | 4 |
| Jan 2026 | Chameleon | 230 | 0.35% | 5 |
| Feb 2026 | Pendo | 31.5K | 63.1% | 1 |
| Feb 2026 | Appcues | 7K | 14% | 2 |
| Feb 2026 | Userpilot | 5.6K | 11.2% | 3 |
| Feb 2026 | Userflow | 5.6K | 11.2% | 4 |
| Feb 2026 | Chameleon | 270 | 0.54% | 5 |
| Mar 2026 | Pendo | 38.5K | 64.7% | 1 |
| Mar 2026 | Appcues | 7K | 11.8% | 2 |
| Mar 2026 | Userflow | 6.9K | 11.7% | 3 |
| Mar 2026 | Userpilot | 6.9K | 11.5% | 4 |
| Mar 2026 | Chameleon | 220 | 0.37% | 5 |
| Apr 2026 | Pendo | 37.5K | 67.1% | 1 |
| Apr 2026 | Userflow | 6.8K | 12.2% | 2 |
| Apr 2026 | Appcues | 5.8K | 10.3% | 3 |
| Apr 2026 | Userpilot | 5.6K | 10% | 4 |
| Apr 2026 | Chameleon | 180 | 0.32% | 5 |
| May 2026 | Pendo | 30.7K | 63.7% | 1 |
| May 2026 | Appcues | 7.1K | 14.7% | 2 |
| May 2026 | Userflow | 5.6K | 11.6% | 3 |
| May 2026 | Userpilot | 4.6K | 9.6% | 4 |
| May 2026 | Chameleon | 180 | 0.37% | 5 |
| Jun 2026 | Pendo | 37.5K | 67% | 1 |
| Jun 2026 | Appcues | 7K | 12.5% | 2 |
| Jun 2026 | Userpilot | 5.6K | 10.1% | 3 |
| Jun 2026 | Userflow | 5.6K | 10% | 4 |
| Jun 2026 | Chameleon | 220 | 0.39% | 5 |
| Jul 2026 | Pendo | 31.5K | 64.1% | 1 |
| Jul 2026 | Appcues | 7K | 14.1% | 2 |
| Jul 2026 | Userpilot | 5.8K | 11.7% | 3 |
| Jul 2026 | Userflow | 4.7K | 9.5% | 4 |
| Jul 2026 | Chameleon | 270 | 0.55% | 5 |
| Aug 2026 | Pendo | 37.5K | 68.5% | 1 |
| Aug 2026 | Appcues | 6.9K | 12.6% | 2 |
| Aug 2026 | Userpilot | 5.6K | 10.2% | 3 |
| Aug 2026 | Userflow | 4.6K | 8.4% | 4 |
| Aug 2026 | Chameleon | 180 | 0.33% | 5 |
| Sep 2026 | Appcues | — | — | — |
| Sep 2026 | Chameleon | — | — | — |
| Sep 2026 | Pendo | — | — | — |
| Sep 2026 | Userflow | — | — | — |
| Sep 2026 | Userpilot | — | — | — |

## What is being compared

- **Appcues**: Measured on the search terms “appcues”, “appcues alternatives”, “appcues onboarding”, “appcues pricing” and “appcues.com”, summed into one figure.
- **Chameleon**: Measured on the search terms “chameleon user onboarding” and “chameleon.io”, summed into one figure.
- **Pendo**: Measured on the search terms “pendo”, “pendo io”, “pendo user onboarding” and “pendo.io”, summed into one figure.
- **Userflow**: Measured on the search terms “userflow”, “userflow alternatives”, “userflow pricing”, “userflow software” and “userflow.com”, summed into one figure.
- **Userpilot**: Measured on the search terms “userpilot”, “userpilot alternatives”, “userpilot pricing” and “userpilot.com”, summed into one figure.

- [Appcues](/demand/global-en/brands/appcues)
- [Chameleon](/demand/global-en/brands/chameleon)
- [Pendo](/demand/global-en/brands/pendo)
- [Userflow](/demand/global-en/brands/userflow)
- [Userpilot](/demand/global-en/brands/userpilot)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among product onboarding platforms worldwide?

In August 2026, Pendo was the most searched among product onboarding platforms worldwide, with an estimated 37.5K branded searches and 68.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Product onboarding platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/product-onboarding-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/product-onboarding-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.