---
title: "Pendo vs PostHog: Which is searched more?"
description: "Is Pendo or PostHog more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Product LED growth platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/product-led-growth-platforms/compare/pendo-vs-posthog"
publisher: "Brandwave"
---

# Pendo vs PostHog: Which is searched more?

Is Pendo or PostHog more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Product LED growth platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pendo and PostHog
- **Competitive set**: Product LED growth platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Pendo Share of Search**: 10.9%
- **PostHog Share of Search**: 85.2%

## Is Pendo or PostHog more popular in search?

- In September 2026, PostHog had more branded searches than Pendo among product LED growth platforms worldwide. PostHog had about 246,000 branded searches, while Pendo had 31,500. PostHog made up 85.2% of all product LED growth platform searches we track, and Pendo accounted for 10.9%.
- PostHog was ahead of Pendo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pendo’s share of searches among product LED growth platforms worldwide moved from 26.4% to 10.9%, and its estimated monthly branded searches moved from 44.9K to 31.5K.
- Across the 12 months ending September 2026, PostHog’s share of searches among product LED growth platforms worldwide moved from 64.7% to 85.2%, and its estimated monthly branded searches moved from 110K to 246K.

## Top product LED growth platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pendo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. PostHog was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. PostHog was listed before Pendo in three out of four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| PostHog | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Pendo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Userpilot | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Appcues | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Chameleon | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Amplitude | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about product LED growth platforms

- Asked ChatGPT "Which product LED growth platform should I use?": 1. PostHog, 2. Userpilot, 3. Pendo, 4. Appcues
- Asked ChatGPT "What are the best product LED growth platforms?": 1. PostHog, 2. Pendo, 3. Userpilot, 4. Appcues
- Asked ChatGPT "What's the best product LED growth platform for self serve growth?": 1. Userpilot, 2. PostHog, 3. Pendo
- Searched Google, AI Overview "product led growth platform": named none of the brands we track
- Searched Google, AI Overview "product led growth software": 1. Appcues, 2. Pendo, 3. Chameleon

Not named in any answer: Amplitude.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for product LED growth platforms worldwide in September 2026?

- In September 2026, PostHog gained share of searches among product LED growth platforms worldwide, from 80.1% to 85.2%.
- In September 2026, Pendo lost share of searches among product LED growth platforms worldwide, from 15% to 10.9%.

## Month by month

| Month | Pendo estimated searches | Pendo Share of Search | Pendo rank | PostHog estimated searches | PostHog Share of Search | PostHog rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 44.9K | 26.4% | 2 | 110K | 64.7% | 1 |
| Nov 2025 | 36.7K | 22.9% | 2 | 110K | 68.6% | 1 |
| Dec 2025 | 36.7K | 23.3% | 2 | 110K | 69.7% | 1 |
| Jan 2026 | 44.9K | 23.2% | 2 | 135K | 69.8% | 1 |
| Feb 2026 | 31.5K | 23.4% | 2 | 90.5K | 67.3% | 1 |
| Mar 2026 | 38.5K | 17.7% | 2 | 165K | 76% | 1 |
| Apr 2026 | 37.5K | 23.6% | 2 | 110K | 69.4% | 1 |
| May 2026 | 30.7K | 17.3% | 2 | 135K | 76.2% | 1 |
| Jun 2026 | 37.5K | 15% | 2 | 201K | 80.1% | 1 |
| Jul 2026 | 31.5K | 12.9% | 2 | 201K | 82.1% | 1 |
| Aug 2026 | 37.5K | 15% | 2 | 201K | 80.1% | 1 |
| Sep 2026 | 31.5K | 10.9% | 2 | 246K | 85.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Pendo’s and PostHog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pendo**: Measured on the search terms “pendo”, “pendo io” and “pendo.io”, summed into one figure.
- **PostHog**: Measured on the search term “posthog”.

- [Pendo profile](/demand/global-en/brands/pendo)
- [PostHog profile](/demand/global-en/brands/posthog)
- [All product LED growth platforms worldwide](/demand/global-en/categories/product-led-growth-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Pendo or PostHog more popular in search?

In September 2026, PostHog had more branded searches than Pendo among product LED growth platforms worldwide. PostHog had about 246,000 branded searches, while Pendo had 31,500. PostHog made up 85.2% of all product LED growth platform searches we track, and Pendo accounted for 10.9%.

## Cite this page

Brandwave. "Pendo vs PostHog: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/product-led-growth-platforms/compare/pendo-vs-posthog

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/product-led-growth-platforms/compare/pendo-vs-posthog. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
