--- title: "Product analytics tools: Which brands are most popular in search?" description: "Compare the tools used to analyse product usage. Share of Search among PostHog, Mixpanel, Pendo, Amplitude and Heap, the product analytics tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/product-analytics-tools" publisher: "Brandwave" --- # Product analytics tools: Which brands are most popular in search? Compare the tools used to analyse product usage. Share of Search among PostHog, Mixpanel, Pendo, Amplitude and Heap, the product analytics tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Product analytics tools - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: PostHog, 70.8% ## Which brand is most popular in search among product analytics tools worldwide? - In August 2026, PostHog was the most searched among product analytics tools worldwide, with an estimated 203K branded searches and 70.8% estimated Share of Search within this set. - Mixpanel is in 2nd place, 56.4 percentage points behind at 14.4% Share of Search. - Across the 11 months ending August 2026, PostHog’s estimated Share of Search among product analytics tools worldwide increased from 46.5% to 70.8%. - Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among product analytics tools worldwide decreased from 31.3% to 14.4%. - Across the 11 months ending August 2026, Pendo’s estimated Share of Search among product analytics tools worldwide decreased from 18.8% to 13.1%. - Across the 11 months ending August 2026, Amplitude’s estimated Share of Search among product analytics tools worldwide decreased from 2.4% to 1.5%. - Across the 11 months ending August 2026, Heap’s estimated Share of Search among product analytics tools worldwide decreased from 1% to 0.32%. - Across the 11 months ending August 2026, PostHog’s estimated Share of Search among product analytics tools worldwide peaked at 70.8% in August 2026 and was lowest at 38.2% in November 2025. - Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among product analytics tools worldwide peaked at 46.7% in November 2025 and was lowest at 14.4% in August 2026. - Across the 11 months ending August 2026, Pendo’s estimated Share of Search among product analytics tools worldwide peaked at 18.8% in October 2025 and was lowest at 10.8% in July 2026. - Across the 11 months ending August 2026, Amplitude’s estimated Share of Search among product analytics tools worldwide peaked at 3.6% in February 2026 and was lowest at 1.5% in August 2026. - Across the 11 months ending August 2026, Heap’s estimated Share of Search among product analytics tools worldwide peaked at 1.4% in June 2026 and was lowest at 0.32% in August 2026. ## Compare search popularity between leading brands - [PostHog vs Mixpanel: compare search popularity](/demand/global-en/compare/mixpanel-vs-posthog): 70.8% against 14.4% Share of Search. - [PostHog vs Pendo: compare search popularity](/demand/global-en/compare/pendo-vs-posthog): 70.8% against 13.1% Share of Search. - [Mixpanel vs Pendo: compare search popularity](/demand/global-en/compare/mixpanel-vs-pendo): 14.4% against 13.1% Share of Search. ## How did search popularity change for product analytics tools worldwide in August 2026? - In August 2026, Pendo gained estimated Share of Search among product analytics tools worldwide, from 10.8% to 13.1%. - In August 2026, PostHog gained estimated Share of Search among product analytics tools worldwide, from 69.7% to 70.8%. - In August 2026, Mixpanel lost estimated Share of Search among product analytics tools worldwide, from 17.2% to 14.4%. - Estimated monthly branded searches for Heap worldwide fell 62.7% over 11 measured months, from 2.5K to 930 in August 2026. - Estimated monthly branded searches for Amplitude worldwide fell 27.6% over 11 measured months, from 5.8K to 4.2K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | PostHog | 70.8% | 203K | -0.1% | PostHog | | 2 | Mixpanel | 14.4% | 41.1K | -18.2% | Mixpanel | | 3 | Pendo | 13.1% | 37.5K | +19.0% | Pendo | | 4 | Amplitude | 1.5% | 4.2K | -20.6% | Amplitude | | 5 | Heap | 0.32% | 930 | -32.1% | Contentsquare | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | PostHog | 111K | 46.5% | 1 | | Oct 2025 | Mixpanel | 74.6K | 31.3% | 2 | | Oct 2025 | Pendo | 44.9K | 18.8% | 3 | | Oct 2025 | Amplitude | 5.8K | 2.4% | 4 | | Oct 2025 | Heap | 2.5K | 1% | 5 | | Nov 2025 | Mixpanel | 136K | 46.7% | 1 | | Nov 2025 | PostHog | 111K | 38.2% | 2 | | Nov 2025 | Pendo | 36.7K | 12.6% | 3 | | Nov 2025 | Amplitude | 4.8K | 1.6% | 4 | | Nov 2025 | Heap | 2.5K | 0.86% | 5 | | Dec 2025 | PostHog | 111K | 45.2% | 1 | | Dec 2025 | Mixpanel | 91.2K | 37.2% | 2 | | Dec 2025 | Pendo | 36.7K | 15% | 3 | | Dec 2025 | Amplitude | 4.9K | 2% | 4 | | Dec 2025 | Heap | 1.7K | 0.69% | 5 | | Jan 2026 | PostHog | 136K | 51.9% | 1 | | Jan 2026 | Mixpanel | 74.7K | 28.5% | 2 | | Jan 2026 | Pendo | 44.9K | 17.1% | 3 | | Jan 2026 | Amplitude | 5K | 1.9% | 4 | | Jan 2026 | Heap | 1.7K | 0.64% | 5 | | Feb 2026 | PostHog | 91.8K | 53.3% | 1 | | Feb 2026 | Mixpanel | 41.2K | 23.9% | 2 | | Feb 2026 | Pendo | 31.5K | 18.3% | 3 | | Feb 2026 | Amplitude | 6.3K | 3.6% | 4 | | Feb 2026 | Heap | 1.4K | 0.81% | 5 | | Mar 2026 | PostHog | 167K | 63.3% | 1 | | Mar 2026 | Mixpanel | 50.4K | 19.1% | 2 | | Mar 2026 | Pendo | 38.5K | 14.6% | 3 | | Mar 2026 | Amplitude | 6.4K | 2.4% | 4 | | Mar 2026 | Heap | 1.4K | 0.52% | 5 | | Apr 2026 | PostHog | 112K | 53.8% | 1 | | Apr 2026 | Mixpanel | 50.4K | 24.3% | 2 | | Apr 2026 | Pendo | 37.5K | 18.1% | 3 | | Apr 2026 | Amplitude | 5.3K | 2.5% | 4 | | Apr 2026 | Heap | 2.5K | 1.2% | 5 | | May 2026 | PostHog | 137K | 63.6% | 1 | | May 2026 | Mixpanel | 41.2K | 19.2% | 2 | | May 2026 | Pendo | 30.7K | 14.3% | 3 | | May 2026 | Amplitude | 5.4K | 2.5% | 4 | | May 2026 | Heap | 930 | 0.43% | 5 | | Jun 2026 | PostHog | 203K | 65.1% | 1 | | Jun 2026 | Mixpanel | 61.4K | 19.7% | 2 | | Jun 2026 | Pendo | 37.5K | 12.1% | 3 | | Jun 2026 | Amplitude | 5.3K | 1.7% | 4 | | Jun 2026 | Heap | 4.5K | 1.4% | 5 | | Jul 2026 | PostHog | 203K | 69.7% | 1 | | Jul 2026 | Mixpanel | 50.2K | 17.2% | 2 | | Jul 2026 | Pendo | 31.5K | 10.8% | 3 | | Jul 2026 | Amplitude | 5.3K | 1.8% | 4 | | Jul 2026 | Heap | 1.4K | 0.47% | 5 | | Aug 2026 | PostHog | 203K | 70.8% | 1 | | Aug 2026 | Mixpanel | 41.1K | 14.4% | 2 | | Aug 2026 | Pendo | 37.5K | 13.1% | 3 | | Aug 2026 | Amplitude | 4.2K | 1.5% | 4 | | Aug 2026 | Heap | 930 | 0.32% | 5 | | Sep 2026 | Amplitude | — | — | — | | Sep 2026 | Heap | — | — | — | | Sep 2026 | Mixpanel | — | — | — | | Sep 2026 | Pendo | — | — | — | | Sep 2026 | PostHog | — | — | — | ## What is being compared - **Amplitude**: Measured on the search terms “amplitude analytics” and “amplitude product analytics”, summed into one figure. - **Heap**: Measured on the search terms “heap analytics” and “heap product analytics”, summed into one figure. - **Mixpanel**: Measured on the search terms “mixpanel” and “mixpanel analytics”, summed into one figure. - **Pendo**: Measured on the search terms “pendo”, “pendo io”, “pendo user onboarding” and “pendo.io”, summed into one figure. - **PostHog**: Measured on the search terms “posthog” and “posthog analytics”, summed into one figure. - [Amplitude](/demand/global-en/brands/amplitude) - [Heap](/demand/global-en/brands/heap) - [Mixpanel](/demand/global-en/brands/mixpanel) - [Pendo](/demand/global-en/brands/pendo) - [PostHog](/demand/global-en/brands/posthog) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among product analytics tools worldwide? In August 2026, PostHog was the most searched among product analytics tools worldwide, with an estimated 203K branded searches and 70.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Product analytics tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/product-analytics-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/product-analytics-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.