--- title: "Mixpanel vs PostHog: Which is searched more?" description: "Is Mixpanel or PostHog more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Product analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/product-analytics-platforms/compare/mixpanel-vs-posthog" publisher: "Brandwave" --- # Mixpanel vs PostHog: Which is searched more? Is Mixpanel or PostHog more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Product analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mixpanel and PostHog - **Competitive set**: Product analytics platforms - **Market**: Global - **Month measured**: Sep 2026 - **Mixpanel Share of Search**: 16.4% - **PostHog Share of Search**: 66.4% ## Is Mixpanel or PostHog more popular in search? - In September 2026, PostHog had more branded searches than Mixpanel among product analytics platforms worldwide. PostHog had about 247,000 branded searches, while Mixpanel had 61,100. PostHog made up 66.4% of all product analytics platform searches we track, and Mixpanel accounted for 16.4%. - The lead changed hands 2 times in the 12 months ending September 2026: Mixpanel took it in November 2025, PostHog took it in December 2025. - Across the 12 months ending September 2026, Mixpanel’s share of searches among product analytics platforms worldwide moved from 26.7% to 16.4%, and its estimated monthly branded searches moved from 74.6K to 61.1K. - Across the 12 months ending September 2026, PostHog’s share of searches among product analytics platforms worldwide moved from 39.7% to 66.4%, and its estimated monthly branded searches moved from 111K to 247K. ## Top product analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Mixpanel and PostHog showed up in all five answers. Mixpanel was listed before PostHog in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amplitude | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Mixpanel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | PostHog | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Heap | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Pendo | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Fullstory | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Contentsquare | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about product analytics platforms - Asked ChatGPT "Which product analytics platform should I use?": 1. PostHog, 2. Mixpanel, 3. Amplitude - Asked ChatGPT "What are the best product analytics platforms?": 1. Amplitude, 2. Mixpanel, 3. PostHog, 4. Heap, 5. Pendo, 6. Fullstory - Asked ChatGPT "What's the best product analytics platform for user behaviour?": 1. Amplitude, 2. Mixpanel, 3. PostHog, 4. Heap - Searched Google, AI Overview "product analytics platform": 1. Amplitude, 2. Mixpanel, 3. PostHog, 4. Fullstory, 5. Heap, 6. Pendo - Searched Google, AI Overview "product analytics software": 1. Amplitude, 2. Mixpanel, 3. Pendo, 4. PostHog Not named in any answer: Contentsquare. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for product analytics platforms worldwide in September 2026? - In September 2026, Mixpanel gained share of searches among product analytics platforms worldwide, from 13% to 16.4%. - In September 2026, PostHog gained share of searches among product analytics platforms worldwide, from 64.1% to 66.4%. ## Month by month | Month | Mixpanel estimated searches | Mixpanel Share of Search | Mixpanel rank | PostHog estimated searches | PostHog Share of Search | PostHog rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74.6K | 26.7% | 2 | 111K | 39.7% | 1 | | Nov 2025 | 136K | 41.9% | 1 | 111K | 34.3% | 2 | | Dec 2025 | 91.2K | 33.5% | 2 | 111K | 40.7% | 1 | | Jan 2026 | 74.7K | 25.2% | 2 | 136K | 45.9% | 1 | | Feb 2026 | 41.2K | 20.2% | 2 | 91.8K | 44.9% | 1 | | Mar 2026 | 50.4K | 17% | 2 | 167K | 56.4% | 1 | | Apr 2026 | 50.4K | 20.8% | 2 | 112K | 46.1% | 1 | | May 2026 | 41.2K | 17.1% | 2 | 137K | 56.7% | 1 | | Jun 2026 | 61.4K | 17.8% | 2 | 203K | 58.8% | 1 | | Jul 2026 | 50.2K | 15.7% | 2 | 203K | 63.5% | 1 | | Aug 2026 | 41.1K | 13% | 2 | 203K | 64.1% | 1 | | Sep 2026 | 61.1K | 16.4% | 2 | 247K | 66.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Mixpanel’s and PostHog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mixpanel**: Measured on the search terms “mixpanel” and “mixpanel analytics”, summed into one figure. - **PostHog**: Measured on the search terms “posthog” and “posthog analytics”, summed into one figure. - [Mixpanel profile](/demand/global-en/brands/mixpanel) - [PostHog profile](/demand/global-en/brands/posthog) - [All product analytics platforms worldwide](/demand/global-en/categories/product-analytics-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mixpanel or PostHog more popular in search? In September 2026, PostHog had more branded searches than Mixpanel among product analytics platforms worldwide. PostHog had about 247,000 branded searches, while Mixpanel had 61,100. PostHog made up 66.4% of all product analytics platform searches we track, and Mixpanel accounted for 16.4%. ## Cite this page Brandwave. "Mixpanel vs PostHog: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/product-analytics-platforms/compare/mixpanel-vs-posthog This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/product-analytics-platforms/compare/mixpanel-vs-posthog. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.